Off the Top: Marketing Entries

Showing posts: 16-18 of 18 total posts


February 27, 2002

Cult of the Mac - Why So Many Mac Fanatics? as explained by Robyn Weisman. [hat tip WebWord]


February 21, 2002

Business Week's Byte of the Apple column looks at A Great Future in Store for Apple?. I could not agree more. The environment is friendly and the store workers are very helpful and informative. The downside is there are not great sales people. It is almost like they are trained to be host to a show of great greatly functional tools. Apple could be sitting on a gold mine. As I talk to folks about my Mac they say they have heard other raving reviews from other friends of theirs. Most people are tired of the broken way Windows tries to work and want to walk on the other side. One of the downsides of the Apple stores, and I find very few, is there workers/hosts are not also PC people or former PC people. Most times when I am in the stores the folks looking at the Macs are PC people and want to have their conversion questions answered. It is a minor thing, but I would love to see many others as happy as I have been with my duel OS life (moving toward Mac centric).


January 5, 2002

Every now and then and obituary showcases what one can do in life. The death of Alfred Heineken is one of those times. Freddy had reach in that the Nigerian Guardian and South China Post, among others, had enough interest to publish obits. Heineken beer and brand are parts of 170 different countries around the world. Heineken owns 110 different breweries in 50 different countries. Freddy said he was "not selling beer, but warmth".

The Heineken site is providing a Condolence Register for people to leave messages. Many of these speak warmly of the man.



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