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Preview of Visual Rhetoric in a Digital World

I went on a little book buying spree this past week as I am finishing reading the last binge buy or two. I picked up a couple O'Reilly reference books (will review them later) and a few books from the interaction design, cogsci, and information design arena. The one that is standing out in as I preview them is the Visual Rhetoric in a Digital World : A Critical Sourcebook by Carolyn Handa. This book is a collection of essays and articles from various well quoted and referred to designers, writers, and academics. Looking through the references and end-notes the heros of communication research are used for the foundations of those chosen to write. Visual Rhetoric is focussed on the academic world, but if we are not learning every day we will never get better, and this book could fill in the gaps.

The book is broken into five sections: Toward a Pedagogy of the Visual, The Rhetoric of the Image, The Rhetoric of Design, Visual Rhetoric and Argument, and Visual Rhetoric and Culture. The names of the writers that jump out are Gunter Kress, Catherine L. Hobbes, J.L. Lemke, Rudolph Arnheim, Roland Barthes, Scott McCloud, Jeffery Keedy, Jessica Helfand, Keith Kenney, Michele S. Shauf, Richard A. Lanham, Robert Horn, and Bell Hooks drew my attention. I have a very strong feeling this will be a great resource. I don't think it will bump Digital Ground by Malcolm McCullough from my vote for the best book I have read this year, but it is proving 2004 is a very strong year for books.

Gordon Rugg and the Verifier Method

In the current Wired Magazine an article on Gordon Rugg - Scientific Method Man (yes, it is the same Gordon Rugg of card sorting notoriety). The article focuses on his solving the Voynich manuscript, actually deciphering it as a hoax. How he goes about solving the manuscript is what really has me intrigued.

Rugg uses a method he has been developing, called the verifier approach, which develops a means critical examination using:

The verifier method boils down to seven steps: 1) amass knowledge of a discipline through interviews and reading; 2) determine whether critical expertise has yet to be applied in the field; 3) look for bias and mistakenly held assumptions in the research; 4) analyze jargon to uncover differing definitions of key terms; 5) check for classic mistakes using human-error tools; 6) follow the errors as they ripple through underlying assumptions; 7) suggest new avenues for research that emerge from steps one through six.

One area that Rugg has used this has been solving cross-discipline terminology problems leading to communication difficulties. He also found that pattern-matching is often used to solve problems or diagnose illness, but a more thorough inquiry may have found a more exact cause, which leads to a better solution and better cure.

Can the verifier method be applied to web development? Information Architecture? Maybe, but the depth of knowledge and experience is still rather shallow, but getting better every day. Much of the confounding issues in getting to optimal solutions is the cross discipline backgrounds as well as the splintered communities that "focus" on claimed distinct areas that have no definite boundaries and even have extensive cross over. Where does HCI end and Usability Engineering begin? Information Architecture, Information Design, Interaction Design, etc. begin and end. There is a lot of "big umbrella" talk from all the groups as well as those that desire smaller distinct roles for their niche. There is a lot of cross-pollination across these roles and fields as they all are needed in part to get to a good solution for the products they work on.

One thing seems sure, I want to know much more about the verifier method. It seems like understanding the criteria better for the verifier method will help frame a language of criticism and cross-boundary peer review for development and design.

The User's Mind and Novelty

My commute-time reading of Steven Berlin Johnson's book, Mind Wide Open included the discussion of attention today, toward the end of Chapter 5, as Steven pointed out that Dopamine regulates the "novelty-seeking" axis. I began to think about MTV, Web development, advertising, and other entertainments. It seems much of the creative force in entertainment and design is aimed at triggering the novelty-seeking part of our brain to draw attention. I throw Web development in there as there is a desire for over decorating and using cool Flash (I love Flash, but it is often used as a container for content, which inhibits the easy consumption of the information) where it is not best used.

This also reminded me of a rough theory about executives and content owners and their understanding of Web design. The content owners and managers that get involved with their Web development want exciting and flashy sites developed because they are bored with their content. They have been working with their content for years and it is not interesting to themselves any longer, in short it is work not fun and the Web is fun. There seems to be a correlation to the formality of the content and the desire for Flash and over-the-top visual design. The finance and budget people want a banker lamp with words moving out of them. The legal department wants highly-graphic backgrounds for their text.

The cure for this injection of excitement is turning the focus to the users of the content, that are not bored with the information and need to find the information and are often craving the information. Focussing the content owner on how to make the words that are important and the text of desired information easy to consume helps turn the situation from decoration that distracts the user. The next step is to user test and show the roadblock, if not worse, that stands between the user and their desired information.

In terms of "novelty-seeking" for the users, their desired information is often the novelty. On information sites the users what to come and get what they want easily and quickly. Providing clarity to help the user get that which they need is the best service. The design should not be boring, but should be well though out to help direct the user's attention to what will help them the most. Information design skills and a solid understanding of how to use the medium well will benefit the user greatly as it will the content owners.

Make My Link the P-link

Simon hit on plinks as an echo to Tim Bray's comments and variation on Purple Numbers (Purple Numbers as a reference). As I have mentioned before, page numbers fail us and these steps are a good means to move forward.

Simom has also posted in more plinks and in there points to Chris Dent's Big Day for Purple Numbers.

I have been thinking for quite some time about using an id attribute in each paragraph tag that includes the site permalink as well as the paragraph with in that entry. This would look like: <p id="1224p7">. This signifies permanent entry 1224 and paragraph 7 with in that entry. What I had not sorted out was an unobtrusive means of displaying this. I am now thinking about Simon's javascript as a means of doing this. The identifier and plink would be generated by PHP for the paragraph tag, which would be scraped by the javascript to generate the plink.

The downside I see is only making edits at the end of the entry using the "Update" method of providing edits and editorial comments. The other downside is the JavaScript is not usable on all mobile devices, nor was the speed of scrolling down Simon's page that fluid in Safari on my TiBook with 16MB of video RAM.

Using Section 508 to Improve Access to Information for Everybody

I will be speaking at STC in Baltimore (STC conference listed in Upcoming.org) on the subject of Using Section 508 to Improve Internet Access to Information for Everybody. It has been wild to watch people spend far more time and energy trying to shirk accessibility requirements than do what is needed. Meeting Section 508 (accessibility) requirements is rather easy, well for those that are even partially competent. One great benefit of accessible sites is the breadth of users that benefit from the steps taken to meet accessiblility requirements.

Oddly, there are those that are against meeting accessibility requirement. The only logical explanation is these people are not interested in getting their information into the hands of those that can use the information. Or another possible explaination is the producers of the information love irony.

Ironically, the FCC posts nearly all of its documents in PDF. Most of these documents are not even remotely accessible (accessibility is not fungible for 508 complient, as an item can be defined as accessible but still not meet Section 508 compliance, as accessibility is a very widely defined term). The irony is the organization that is behind pushing for mobile connectivity provides document that 95 percent of mobile users can not use on a mobile device. It seems the FCC just does not care (I would certainly hope they know better).

Tog explains good design on bad products

Bruce 'Tog' Tognozzini writes When Good Design is => a Bad Product.

You take a mediocre product and rework the design to make it better. Your design is a success, by any reasonable measure, but the resulting new release is actually worse. You redouble your efforts and matters become untenable. It doesnít matter how brilliant and effective your designs, the more they improve the product, the less usable the product becomes.

The article is filled with wonderful illustrations that will help us better understand how to make better products.

Raskin's Zooming Interface

Jef Raskin opens up a public demo of THE Zooming Interface. This interface is done with Flash for this demo of the concept. I find the tool very cool, but a wee bit buggy.

Read through the THE information to find out more about this open source project.

Compassion and the crafting of user experience

Adam provides a good form versus function essay in his Compassion and the crafting of user experience post. Make the time to read. Once again design without function is an unusable product, but function with good design is very enjoyable. Top designers understand the balance of form and function and make decisions on how the design will impact use. Those that are not to this point yet, do not have command of their craft, which should be a goal.

Getting Site maps and Site indexes right

Chiara Fox provides and excellent overview site maps and site indexes in her Sitemaps and Site Indexes: what they are and why you should have them. This overview and is very insightful. Many experienced users find well developed site maps very helpful.

The odd thing is that for the great assistance site maps and site indexes provide, new users and even general users rarely turn to these assistive tools. In the past five years I have only seen one or two users click on the site map or index in user testing sessions. When questioned why the user often states they do not find the tools helpful (read Chiara's article to build better tools) or they did not know to look for the links.

Mac Cocoa interface for MySQL

A Mac Cocoa interface for MySQL looks promising.

Antartica goes DHTML not Flash

Tim Bray explains why Antartica will be using DHTML and not Flash for its Visual Net application. These are some of the same problems I have with using Flash as a user in applications. It is very hard to get the interface close to right in Flash, which when compared to relatively easy to get it exactly right in (D)HTML (and yes I know the exactly right is a comparison of HTML to HTML, but there are millions, if not billions of people that have learned this interaction process).

Typeface indicates nice weather

The New York TImes Circuits section covers weather sensitive typefaces. The Dutch designers Erik van Blokland and Just van Rossum of LettError developed a malleable typeface that changes the form based on weather conditions. This would enable a person to perceive changes in the weather as they were reading their news or other information, all this done to changes in the typeface, which is being read for other content.

Samples of this work can be seen at the University of Minnesota Design School where a twin typeface demo is available as well as the temperature sensitive typeface.

These tools are not innately learned but would take time and instruction to get the user to the sensing ability. This type of secondary communication (the primary channel of information expression is the information being communicated in the content that the typeface is spelling out. Those of us that use and are attuned to our computer's audible cues do not have to think there is an error in the system, but it is conveyed in an audible tone that we recognize and associate with some state of being or in condition. Changing typefaces would be another cue to the world around us.

Jeffrey Veen on the State of the Web

Digital Web interviews Jeffrey Veen who discusses the current state of Web development. This is must read to understand, to not only understand where we are today, but also how Web teams are comprised today.

Remember when Web sites used to have huge home pages constructed entirely out of images so that designers could have control over typefaces? Thankfully, thatís mostly a thing of the past now. We all understand that speed is crucial in usability and, therefore, success. The designers who are left nowóthe ones who have succeededóare the ones with an aesthetic that is based on what the Web is capable of, and not some antiquated notion of graphic art applied as decoration to some obscure technical requirements.

Also, specialization is creeping into our industry and thatís a great thing. Weíre seeing Web design split into disciplines like interaction design, information architecture, usability, visual design, front-end coders, and more. Even information architecture is subdividing into content strategists, taxonomists, and others. I think we can safely say that there is no such thing as a ìWebmasterî anymore.

There are many more gems in this interview, including the state of Web standards and poor job Microsoft is doing to allow the Web move forward. (Jeffrey Veen's observations can regularly be found at Jeffrey Veen's online home.

Design for real users

Chad highlights an excellent design perspective, "design for real people". Real people are rushed (at least in the parts I am familiar with), tired, distracted, etc. It is not those in the perfect lab setting that are important, but those actually living life trying to find the information for a report that was due COB yesterday, while trying to arrange for a new print cartridge from the help desk that never seems to (not my life, but one I have observed).

Maybe when we are doing user testing we arrange for phone calls and messages to be hand delivered. When I was doing usability testing on a somewhat regular basis, I always did the testing at the user's desk to see their computer setup and other things that may be interfering with usage. I have noticed that pale colors do not work well in workspaces with direct sunlight, which visual designers have used darker color palettes and reduced "I can not find it" complaints.

Presentation switching demo with CSS at Zen Garden

The separation of content and presentation is and has been extremely important. There have been many developers and designers that have showed there CSS-wares for switching presentation over the past two or three years, but Zen Garden is one of my favorites. The Zen Garden is currently functional (many others have replaced their presentation switching sites for no option presentation in the past year) and it provides a wide variety of styles and layouts. I hope Zen Garden sticks around for a while so it can be used as a great showcase for what can be done.

I am also liking Zen Garden as the various styles provide insight into the placement of headers and content. Not only do the different presentations provide different styles, but the user interface with the information drastically changes from style to style. This differing interface showcase is a great tool to help people understand the importance of presentation and understanding the user. Different audiences may have strong preferences or attraction to the various presentations and testing of the various interfaces most likly would generate widely different results with various user groups. [hat tip Eric Meyer]