vanderwal.net

Speaking at BayCHI August 9th

I will be in the San Francisco Bay Area August 9, 2005 to speak on the BayCHI - Are you ready for Web 2.0? panel. This will be at the PARC's George E. Pake Auditorium (formerly known as Xerox PARC). I am looking forward to the panel and being back in the Bay Area.

Did I mention I am only on the ground for 12 hours? I am flying in from vacation on the New Jersey Shore, but it will be worth it. I have a couple places I need to stop, but shoot me e-mail to meet-up or let me know you will be going to the panel. I have a long string of things to get to in the Bay Area that have been building since January, but this will not be the trip to knock all of them out.

I really need to get to the Bay Area more often, it is home (well where I was born and spent much of my life there).

Snippet on Getting Folksonomy Right

Today's summary on folksonomy... taxonomies and ontologies can help the many find information, but never help the whole of the people. The role of folksonomies is to fill in that gap to get far closer to the whole.

The failure that Google noted in other search companies in 1997 being happy with getting 80 to 85 percent of the correct answers for people, meant 15 to 20 percent of the people found the tools failed them (for me it seemed far higher than a 20 percent failure rate in 1998, which is why I switched to Google quite early). There are far too many that are complacent with their development of taxonomies and ontologies that are only helping the many and have no desire to change their practices to get to closer to the whole. It takes a diverse toolset to get the job down, which means including taxonomies and ontologies as well as other newer solutions.

So what is needed in a folksonomy? It must be broad to provide the best results. People must be tagging content or objects for their own purposes. The tags must be separated from the object so they are a point of reference. The person tagging must also be distinguishable from the objects to they are a point of reference. The objects must provide a point of aggregation to find common tags and common people and the matches on these three points. Tools like del.icio.us and CiteULike.com do this very well.

When we have these distinct elements we can begin filtering and aggregating, just as Jon Udell has been doing in his collaborative filtering.

Tagging Article at OK/Cancel

OK/Cancel posted a quick article on tagging I pulled wrote (mostly pulled out of e-mail responses). The article is Tagging for Fun and Finding, which includes mention of folksonomy.

Yahoo MyWeb 2.0 Goes Beta

Yahoo has launched Yahoo MyWeb 2.0 today. It has elements of Flickr but not the polish, nor the attention to detail. There are a lot of very rough edges, but there is a lot of potential also. I may spend some time playing around with it in the next few days and weeks. I surely will be sending a ton of feedback in. Hopefully MyWeb will iterate far more rapidly than their blogging software, which had rough edges and they still exist and no noticeable improvements have been made (I don't know many that will recommend it to nubies until the rough edges are fixed).

The tool from the very little I have looked at it seems like it has the broad folksonomy executed well. This seems to have many elements of del.icio.us integrated. I am curious is there is the capability to have community around tags (be same definition).

My curiosity is really piqued with the MyRank search engine. It seems to be a predictive engine of sorts, which really has my interest.

If you want to add me I can be found at tjvanderwal there in Yahoo! type places.

Designing with a Solution is the Problem

I finally put my finger on it. There has been growing frustration within me with where I work and as well with some of the leaders in the web design community of late. The problem and the solution has been known to me, but scattered in pieces and I did not pull all the pieces together until today. Why today? Well, it took a little doing, but I finally got my hands on this month's issue of Fast Company - June 2005, which I had been subscribed to until the May issue. It took a little bit of time to track down the issue as it was to the point in the month when the next months issues are getting put out. But, having that issue in hand (having read some on-line) I stumbled across my tipping point in the Be Cooler by Design column. I did not make it past the fouth paragraph when it hit.

It Begins with a Canyon

The paragraph has a header, "Show Them the Canyon" and discusses a designer at Ford, Giuseppe Delena, who would say, "Don't tell me you need a bridge, show me the canyon!" This was aimed at marketing people who would ask for specific design solutions, but not explain the problem.

That is my tipping point. Having to start with somebody's solution to design problems (most often solutions to the wrong problem). Not having the problems put forward, but an answer. An answer without anybody showing their work to how their arrived at the solution. For nearly four years I have been working, for the most part, with the end results of the work of others who started with a solution and worked that as a starting point, while never considering the problem (or in nearly all cases the multitude of problems they needed to solve). They did not understand the problems nor do they understand or know the standards and requirements that their end result must meet. Lastly they do not understand the medium in which they are working. In short it is a string of considerable messes that our team deals with continually. The sad complication is this is taxpayer money being spent (often quite nice sums) for end products that require incredible fixing to meet minimum standards and be usable on the web.

It is not my direct customer, who is in the same boat I am in as we support him (and he is one of the very few that really get what they are doing), but the "customer service" management and the management signing off on these projects that have become the problem. With the web, the business customer is not always right, the user is, as without the user their is no business customer. In our situation, by-and-large, the web being built is using what works for print and for multi-media, neither of which are solutions for text on the web. The business customer requires solutions for the wrong medium, which (as those who have sat through usability test find out) the tan text on brown background and all of the animated bits make using the information as is it is intended, nearly impossible.

Designers Must Explain Design Better

In part the design world is to blame as we have done a very poor job of educating the rest of the world as to what we do. We solve problems. We have spent an inordinate amount of time on learning everything we can about our medium, how people think, how people interact with our medium, how people interact with their devices (desktop, laptop, PDA, mobile, etc.) as they are all different, how to organize and structure for people interacting with what we design, how to build for people to give them freedom to choose the solution that is best for them, how to build for ease of use by people, and how to build for people to easily reuse what we provide (the list goes on). Yes, it is not a short list and I do not know a good designer who will truly claim they are done learning all of these aspects. We know what works best with everything we do know for the problems before us and we test everything we do and we iterate through our designs while always striving to make things better. Every designer I know loves to show how they got to their solution and document it for others to do, as their joy in designing is not repeating, but problem solving and innovating to better solutions. As designers we are always trying to learn what others do, so the good designers share in as much detail so others may learn what to follow and what to modify for even better solutions down the road.

In my current situation the lack of time to document and show our work is a major problem. The lack of documentation (or deliverables) is part of where the problem lies with the problems up the food chain (not that there are skilled designers or people that would understand up the food chain). If we had the time to show our work we could hand it to those at the beginning of the process so we could get better products with fewer problems when we receive them (although it is a very rare occasion that any of what we have produced for these purposes is ever followed). Many of the places up the food chain have sold a bridge with out ever seeing the canyon it is just a cookie cutter. It is rare when we get to solve the problems, either at the beginning or the end, we just get to fix it so it will just pass the minimum requirements, which are horribly low.

Understand and Explain the Problem First

This frustration has also flowed over to the web design community of late as there is excitement in the web community again. The excitement is not bad, actually it is great. But some of the new solutions are being framed as new wonder solutions without framing the problem they are solving. In the world of design (as it is with many other things) it is a realm where the answer to most every question is, "it depends". What is the solution? It all depends on many factors in the problem. Teaching how to understand problems and to walk through the decision process to get to the solution (or more correctly, one of many possible right solutions) is what raises the profession.

What has been happening of late in the web design/development community is looking at solutions that may be terrific implementations for a certain problem in a set environment, but proclaiming what is new is "the new way". For those that are not good designers or even designers at all, this approach reaches a problem point very quickly. It was not long after XMLHTTPRequest was coined AJAX that customers, and those I advise from farther away, started asking for their solutions to be AJAX. There are right places for AJAX, as it is just one of many solutions for problems where it may be one of the solutions. It is quite similar to aura around Flash as a solution, but AJAX has its benefits and detractors when compared to Flash.

Where the problem around the AJAX solution got tough was when AJAX was tied to a whole new exitement around the web. It was at this point the AJAX solution was being demanded from customers. I was hearing if from many corners, this great solution touted, was for customers the only way they would accept their final products. AJAX had quickly become the cure-all in customer's eyes, much like Flash had years before.

Our Responsibility

What we have to realize as designers, is people do listen and people want to believe there is one simple solution for all of their web problems, all of the information problems, etc. We know there is not a simple solution as of yet. In fact the digital information world is far more complex than it ever was, as Europe and Asia will attest, with the influx of mobile handheld use. (Europe and Asia have things a little better than the U.S. right now, as they have much less of a population that believes build for desktop (including laptop) solutions is the one way all design is heading.) Europe and Asia understand the world is far more complex and information far more useful when it can be used in context on a mobile device. The expanding of the devices and the realm of possibile solutions with their benefits and detractors across the many variables we monitor componded the problems we are solving. Simplicity is many designer's goal, but getting there is ever harder today and we must embrace the complexity (thank you Mike for turning that light on for me) and work through it. We also need to communicate the complexity to our customers so everybody understands it is not as simple as it seems.

It is this complexity of convergence around devices is also compounded by the flood of information people are experiencing, which is what has me loving the work I get to do around the Personal InfoCloud (and the Model of Attraction and folksonomy that are intertwined with it). This work is satisfying as it is not only defining the problems and working through possible solutions, but more importantly laying out frameworks to design and build solutions that others can use. There are increasingly people (who may become customers) that are coming and asking the right questions from the right perspective around the Personal InfoCloud, which may be another reason I really like working on it (we all love people asking smart questions). People are asking how to cross their canyon while describing the canyon and many times showing me the canyon they would like a solution designed for.

I think we all know what the next step is. It will not be happening tomorrow, but every day that passes makes the frustration that much worse. Knowing there is one point around which much of my frustration revolves may help me deal with it better.

Academic Cites for Interested Parties

One of the things that I am still mulling over that came out of the Social Software in the Academy Workshop is the relationship between academic cites and interested parties (non-academics researching, thinking deeply, and writing about a subject). Over the past year I have had some of the work I have posted on my web sites cited in academic papers. These papers have been for general coursework to graduate thesis.

In the academic realm these cites in other's works give credibility and ranking. In the realm of the professional or "interested party" these cites mean little (other than stroking one's ego). These cites do not translate to higher salary, but they may have some relationship to credibility in a subject area.

Another aspect is finding a way to tie into academic work around these subjects. There are often wonderful academic related gatherings (conferences, symposia, etc.) around these subject matters, but these are foreign to the "interested party". There is a chasm between academic and professional world that should be narrowed or at a minimum bridged in a better way. At SSAW there were some projects I found out about that I would love to follow, or even contribute to in some form (advisement, contributor, etc.).

I have a feeling I will be mulling this for some while, and will be writing about it again.

Post SSAW Snapshot

I had an utterly fantastic weekend at the Social Software in the Academy Workshop at the Annenberg Center for Communication. There were great conversations and shared observations from a broad spectrum of academic interests as well as outside (that was me).

The interview of Richard Cameron of CiteULike covering folksonomies and their value on social bookmarking sites went quite well in my opinion. There was a very robust backchannel (actually two of them, one steno-tracking the panels and the other was free space) that really had some good discussion going in parallel to the interview/conversation.

There are many people I really want to keep in touch with from this weekend as there are some things in the folkonomy and Personal InfoCloud work I am doing as well as general input on where and how to work through the walls between academia and the practitioners (interested and informed parties outside).

I can always tell when I have had a good time interacting with others as I have problems sleeping as I am digesting and culling through conversations and ideas that I have been exposed to. Any even that changes the work I am doing for the better or causes me to pause, reflect, and integrate a new perspective is a fantastic time by me. Although going through this on a 4.5 hour red-eye flight from Long Beach to DC was a little disruptive to normality this morning.

One idea that came up this week end was a workspace that is part academia and part think tank for technology/design ideas to gel and incubate. I had just run across a similar idea in John Thakara's In the Bubble, which he labeled something similar a "think-and-do tank". This sounds like a wonderful environment. Part research and part building to test and improve what is around us seems very well suited to where I am desiring to head. I get lost deep down in the details and most often have to pull my discussions up to a much higher level for others to benefit (not always the case of late, as exposing some of the under belly of the data flow diagrams and technical design elements really would have helped the cause, but I kept getting asked higher level questions and answered there, such is life).

I have been trying to figure out a good home for the Personal InfoCloud (including the related folksonomy and Model of Attraction) as regular work/obsession. I think I am somewhat closer to figuring that out as of this past weekend. I need to get a lot of this out of my head to help others move forward as well. I would love 30 hours days, but that will not happen so I need to deal with the constraints and hand and rework some things to finally get things moving fully in the right direction.

Heading to Los Angeles and SSAW at the Annenberg Center

I am off again this weekend. I will be in Los Angeles this weekend. So far I have most of Friday free. It looks like dinner may be taken on Friday evening as well as a beer or two to acclimate a Brit. Interesting things to see (other than my old house, junior high, and neighborhood) or meet-ups would be quite welcome.

I am at the Social Software in the Academy Workshop at the USC Annenberg Center on Saturday and Sunday. I will be chatting with Richard Cameron of CiteULike on Sunday. Not only does he run CiteULike, but he has been doing some interesting research on trends and patterns, which he is using to improve the probability the person using the service will find what they need more easily. We had a great chat last night and I am really looking forward to the public chat on Sunday.

O'Reilly Radar

I am adding the new O'Reilly Radar to my RSS aggregator to follow for a while to see if it is worth adding to my regular links page, which needs some pruning and planting. The Radar is a blog focussing on what four people at O'Reilly believe is new and interesting to them.

I found the link through a folksonomy feed, but found the developer mistook categories and general tagging for folksonomy and weighted tag use visualization for folksonomy. Both categories and tagging are very helpful tools, while weighted visualizations are already seeming passé due to over and improper use (sparklines are far more useful as are just having a numeric value). Folksonomy is not a tag applied by the content generator is is applied by the content consumer so the consumer can come back to find the information more easily. I like the irony that O'Reilly did not think a book on folksonomy would be needed, but they can not get it right on their own site (or their developer liked the buzz word and nobody knew any better).

What the do have is worth watching.

Presenting at Social Software in the Academy Workshop at the Annenberg Center for Communication

Add to my list of events where I will be presenting, Social Software in the Academy Workshop at the USC Annenberg Center for Communication. This will be May 14-15th. The focus my involvement will be around folksonomy and tagging. I will post more info as the time nears and I know more.

Folksonomy Sold

As of today I am no longer the person who coined the word folksonomy. After getting asked over and over how I was going to make money off coining a word, I had the answer. Today I sold the rights to claim the coining of the word folksonomy to another party. I had thought about selling the rights off of eBay, but the offer came to me and it was above anything I imagined. I can not say the amount this was sold for, but it was very generous and also provides a six figure payment for each of the next 12 years and payment over the following 8 years based on revenues generated from that word.

I am letting the group that bought the rights and word to make their annoucement later today. They are weaving the history of the term into their own marketing materials, packaging materials, and blog.

[We now return you to reality beyond April 1st and no we are not aware that a word can be sold either, well as of today at least. Posted April 2, 2005]

Yahoo360 and the Great Interaction Design Yardstick

Jeremy Zawodney talks about a Yahoo preview of Yahoo360 to which they invited "influencers" to provide honest feedback (Danah Boyd provides her wonderful view too).

What I really like about Jeremy's post is the repeated reference to Flickr when explaining things. The key thing is that Flickr (yes it is now owned by Yahoo) knocks the snot of of other's interaction design. Flickr set the standard and it is what many other web-based products are truly lacking. Getting the interface and interaction right is not half the battle, it is the battle. So few do it well and very few execs around the industry get that. What is lacking in so many products is design that creates, not just an ease of use, but a fun successful experience.

Flickr makes refindability of the pictures a person posts much easier by using tags that make sense to the person providing the tags. The interface for providing the tags is simple and does not take the user away from the interface (thanks to Ajax). The rest of the options are done simply from a person using the site's perspective. Everybody I know gets completely immersed in Flickr. This is something I can not say about Ofoto or other photo sharing sites, one goes to these sites to see the pictures somebody you know has taken. Flickr can be the most efficient photo sharing tool for uploading and managing one's own photos too.

Simply it is make things easy to accomplish tasks, focussing on what the person wants and need from the product. Accomplish this feat at the same time make it fun. There is no harm in making life enjoyable.

Folksonomy In Wired Magazine

Today was largely an exceptional day. I got a few nice e-mails today that really made my day (more on those some other time). But, today when I got home and settled Andrew popped up on iChat saying he had just opened the April issue of Wired and read the Bruce Sterling article. ["Order Out of Chaos"], about... me. My copy was on the steps and I had not really looked at the mail yet. Andrew pointed me to page 83, to which I had a jaw dropping holy expletive.

I have been getting interviewed a far amount this year and the novelty of seeing one's own name in print has not worn off. But, seeing my own name in Wired magazine, particularly in a Bruce Sterling article, as a little mind numbing. His fact checker had contacted me a few weeks back, but I was not expecting this.

The best thing about the article was Bruce nails folksonomy. But, he not only nails it he provides a couple explanations that stand out:

It was a mob of interested people - folks and the machines working behind the scenes that tossed in some technological onomy. .... Folksonomy emerges from a combination of two inventions: (1) machines that can automate at least some of what it takes to classify information and (b) social software that makes users willing to do at least some of the work for nothing.

It is well worth the read to get a good grasp of where folksonomies work and where they are lacking. Bruce does an excellent job pulling all of the ends together. Now I really wish I could have stayed one more and two more nights at SXSWi just to say hello to Bruce and be prescient enough to thank him in advance.

Outside of the 3rd World, Yahoo Buys Flickr

Once again we are back into living in the third world. It is the first day of Spring and we got a lightning storm and out goes the power. We have this to look forward to until Fall. Well, unless we move.

Once the power came on it was errand time, then time shout congratulations to Flickr and Yahoo!. The news was officially announced, that Yahoo! bought Flickr. The Flickr team is staying intact and in Vancouver. Flickr is one of the kick-ass products on the Web right now and with Yahoo! support it could stay at the forefront.

SXSW and Solipsism Presentation

I am having a great time at SXSW Interactive. I am heading back home this evening and will truly miss the remainder of the festival (it truly is a celebration of the web and digital design).

Yesterday I spoke on the panel, How to Leverage Solopsism. My slides for the session focussing on Personal Information Management (1.14MB PDF) is available.

I have has so many wonderful conversations. Please keep in touch and lets keep the conversations going.