Off the Top: Business Mangement Entries
Showing posts: 61-75 of 83 total posts
Usability is Next to Profitability
Usability is Next to Profitability in Business Week is one of the best visibilty pieces on usability so far. Mabye somebody does care about the user and the bottom line.5 things CIOs cna do for project managers
Builder.com offers 5 things a CIO can do for project managers. This seems to be bacic. I would think having a central data resource would also be essential. How much time have we lost trying to find where a certain data element is stored and who is the owner of that item. Often we can not find the needed element and create our own, only to find out there was a resource, which now needs to be used, then we spend hours and money to rebuild the application.
In the years just before the Web boom, many large organizations created positions to be just this resource and many were called information architects. A Google search on "information architect" and enterprise will find current descriptions and pre-1995 descriptions. Some organizations understand the positive impact this can have and many more should.
Sounds like know nothing
A word to the wise, if you want to seem like you know what you are talking about it is ASP (ay - ess - pee) not asp (like the reptile). If somebody is paying big bucks you should at least sound like you know what you are talking about. They did pronouce VB properly, but they were actually talking about VBA (we let that one pass). These were "guys in suits" so they must know what they are talking about. Do you think we should ask for a code review? Thought so.Strategic usability
Strategic usability: Partnering business, engineering and ease of use, by Scott Berkun, is the May article for UIWeb. The article focuses on incorporating ease of use into our business strategy. This step will help insure, or at least keep us on the right track. These steps are helpful when developing, building, or maintaining any information application (Web site, data mining application, knowledge management, information gathering interfaces, data visualization tools, etc).
If your information application is not useable from the perspective of the user, it will not be used. The user is right and there are steps to take to ensure the user is not only the focus along the way, but also involved in the steps. This will keep from wasting time and money on development of an information application that is not used or perceived as unusable. How many times have we started asking users about a product they have (often developed just for them, but not developed with them, the actual users) and they say they don't use it? More painful is having them say they went back to they way they always have done it, because it works.
Intelligent gripes about AOL
WSJ's Kara Swisher, in her last Boom Town Exchange, posts readers comments about AOL. Many of the comments are critical, but it is a good look at how users interact with services. Many of these folks writing in have been AOL users for years. Services is important and keeping a broad user group happy is really tough, as you will see if you read.The WSJ's Thomas Weber has an opion I strongly believe in, Record Companies Should Attempt To Compete for Music Fans' Loyalty. I have a strong belief in competition of the marketplace. Media companies have poor business leaders who do not know how to compete and take advantage of changing parameters of their business environment. When VHS came out movie companies complained that it would take away sales. Solid business minds learned not to cry wolf, but to compete. The record companies have failed in the marketplace and learning to take advantage of a changed marketplace.
CompUSA no sale
Need to have an example of not thinking through all the steps when building a Web application? Macwhiz tries to buy a monitor with good money, but bad application does not allow it. Having the credit from CompUSA on a CompUSA card and using to buy from CompUSA does not mean a thing. The buyer wanted it delivered to his office (always a logical option), but had his home address listed on the credit card (another logical option). CompUSA needed him to add his office address to the card (another logical option), but does not offer any mechanism to doing so (somebody will get fired).
When building applications there needs to be processes put into place to handle the needed options. Many times this requires a phone call to people trained in customer service. Not understanding processes before building an application or have ALL parties talking while developing an application will save embarrassment.
You should never start building before drawing a blueprint that takes into account all the options and needs. There is too much experience around to really have this happen with out a conscious decision being made (usually up the food chain) that stopped the options from being developed (if this is not the case they have the wrong developers or not enough time to have the processes worked out). These reasons are very close to why I will never buy from Barnes and Noble on line again. Ever.
Opening an application to the Internet opens the application to real people and real people provide a wide variety of aberrations to the planned uses for any application. Not having the time, resources, or approval to build in processes for easily handling these aberrations or spending time developing the application using user centered design/development skills will sink even the best funded applications. The user is always right and the real users must be a part of the development.
USC Annenberg School offers a light personal review of the WSJ redesign. Those of us that use the online version of the Journal on a daily basis have noticed a great jump since the redesign began implementation over a month ago. The site is much quicker and the interface is cleaner. The queries now are very quick again and there is a deep pile of data/information to search through.
Snippets: I have noted the redesign more than once... Nihal ElRayess has shared part of the IA perspective on the main WSJ redesign and the WSJ Company Research redesign parts of the project... The Guardian provided its insight in February (a good piece of researched journalism)... It looks like the WSJ redesign began in at least March 2000... The $28 million spent on the Web reworking (hardware, software, visual, and information architecture) is much less than the $232 million spent on a new printer for the WSJ print version or the $21 million for an advertising campaign to tout the new WSJ... The previous version of the WSJ site was a hand rolled CMS and now have been moved into Vignette... Those interested in the overal WSJ plan will like what is inside the presentation of Richard Zannino, Executive Vice President and CFO of Dow Jones & Company.