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The Genius of Design - BBC Series Overview

This past Summer (2010) the BBC (BBC 2) showed a five part documentary series on design, called The Genius of Design (TGoD). This series is similar to Gary Hustwit's Objectified, but TGoD goes much broader and deeper offering a better reflection of the reality of design only seen through that depth. Think of Objectified as a taste sampler of TGoD. There are some people in common between the two whom are interviewed and focussed upon, but life is breathed into architecture, process, visual, industrial, and many more slices of the design world that bring design to life in TGoD. It is a wonderful look at the real nature of design.

The Five Episodes of The Genius of Design

The five episodes are: 1) Ghosts in the Machine; 2) Designs for Living; 3) Blueprints for War; 4) Better Living Through Chemistry; 5) Objects of Desire. The core focus is on the deep consideration and understanding that goes into design. It is this rigor of understanding and working through to final product all based on a core objective. Throughout the five series the focus on a deep understanding the materials deeply, use, impact on the people interacting with what has been designed, and development processes (as well as optimizing them).

Standout Themes

The obsession to understand the materials used and objects being design with depth and breadth is not the only standout theme. Many other themes and take away ideas stood out not only when watching, but also now many months later.

Focus on End Use and People Using Product of Design

One major reoccurring theme throughout is the focus on end use. The the products not only should be pleasing nearly (possibly to the point of being emotive), but they must also be usable, and do what it is intended to do very well. A continual focus on the person using what is designed is one of the central tenets of design and with out this it is something other than design.

Breadth of Design Disciplines and Roles

To the point of design having a focus on the person using what is designed, the breath of roles within design was brought up. Wonderfully, Peter Boersma's T-Model was directly mentioned in when discussing the breadth of expertise with required depth and roles in design that are required to all come together to optimally create a final product that is please and usable for the person who engages with the final product. While watching the whole series the focus on various disciplines and roles is very evident and when listening to the designers talk about their own focus and discipline (all largely falling under the moniker of design) as it relates to final crafting of the final object) it is they all have depth in their own discipline, but understand the materials deeply and the class and required needs for the final product very well.

Every Designer Has A Chair In Them

Another reoccurring thread, that gets depth of focus a few times, is the idea that every designer has a chair in them (this has become a meme in the broad design community from the near instant this was uttered mid-Summer). The chair is emblematic of the need for utility (purpose, comfort, durability, etc.) as well as providing style. A chair that collapses is not well designed. The chair also often has requirements beyond basic sitting, which can include long term comfort, ability to stack and store it, be environmentally friendly, and many more possible variations. This intersection of use, style, material, and production around the chair leads to a lot of the depth of understanding required to get to a final product prototyped, tested, and into production. This depth and breadth that designers put in is often not considered by people outside the design community, but also the depth and rigor involved in design is missed in some disciplines that are tangential to design, but do not consider themselves purely in the design profession.

Process Design and Optimization

Within the Blueprints for War episode the focus of designing the process was often repeated. The episode focussed on Britain in World War II and the need to have mass production of goods needed for the war that worked for their purposes, but there were limitations of materials and time needed to get mass amounts of goods in military personnel’s hands. Streamlining production and simplifying the goods became essential, but as well thinking of solutions seemed like their was expansive production (dummy planes, etc.) and alternate facilities (fake factories) were included in the design mix.

Wishing for More

In all this was a fantastic series for those in and around the design profession, those who intersect with design, and just fans of design.

Social Design for the Enterprise Workshop in Washington, DC Area

I am finally bringing workshop to my home base, the Washington, DC area. I am putting on a my “Social Design for the Enterprise” half-day workshop on the afternoon of July 17th at Viget Labs (register from this prior link).

Yes, it is a Friday in the Summer in Washington, DC area. This is the filter to sort out who really wants to improve what they offer and how successful they want their products and solutions to be.

Past Attendees have Said...

“A few hours and a few hundred dollar saved us tens of thousands, if not well into six figures dollars of value through improving our understanding” (Global insurance company intranet director)

From an in-house workshop…
“We are only an hour in, can we stop? We need to get many more people here to hear this as we have been on the wrong path as an organization” (National consumer service provider)

“Can you let us know when you give this again as we need our [big consulting firm] here, they need to hear that this is the path and focus we need” (Fortune 100 company senior manager for collaboration platforms)

“In the last 15 minutes what you walked us through helped us understand a problem we have had for 2 years and a provided manner to think about it in a way we can finally move forward and solve it” (CEO social tool product company)

Is the Workshop Only for Designers?

No, the workshop is aimed at a broad audience. The focus of the workshop gets beyond the tools’ features and functionality to provide understanding of the other elements that make a giant difference in adoption, use, and value derived by people using and the system owners.

The workshop is for user experience designers (information architects, interaction designers, social interaction designers, etc.), developers, product managers, buyers, implementers, and those with social tools running already running.

Not Only for Enterprise

This workshop with address problems for designing social tools for much better adoption in the enterprise (in-house use in business, government, & non-profit), but web facing social tools.

The Workshop will Address…

Designing for social comfort requires understanding how people interact in a non-mediated environment and what realities that we know from that understanding must we include in our design and development for use and adoption of our digital social tools if we want optimal adoption and use.

• Tools do not need to be constrained by accepting the 1-9-90 myth.
• Understanding the social build order and how to use that to identify gaps that need design solutions
• Social comfort as a key component
• Matrix of Perception to better understanding who the use types are and how deeply the use the tool so to build to their needs and delivering much greater value for them, which leads to improved use and adoption
• Using the for elements for enterprise social tool success (as well as web facing) to better understand where and how to focus understanding gaps and needs for improvement.
• Ways user experience design can be implemented to increase adoption, use, and value
• How social design needs are different from Web 2.0 and what Web 2.0 could improve with this understanding

More info...

For more information and registration to to Viget Lab's Social Design for the Enterprise page.

I look forward to seeing you there.

Paparazzi on Mac Fix-up

Since I upgraded to Apple's Mac Leopard I have had intermittent issues with Paparazzi for Mac, a webpage screen grab tool that will make an image of the full page. I am not sure what version I had, but am fairly sure it was still version 0.4.3 from my Tiger build. My issue was it would not render pages and would just stay blank.

In search of a remedy I went to the Paparazzi page and grabbed the 0.5 beta. When I loaded this on my MacBook Pro with Leopard 10.5.2 it the application would just crash. This was a step in the wrong direction.

One thing to keep in mind is I am a huge fan of Skitch, which I use for capturing sub-page elements. The ease of use, beauty in the interaction would make it really difficult for another tool to supplant the viewable screen grabs and sub-page screen grabs of Skitch. The freakishly ease of moving grabs and images out of Skitch into the apps and places I need to use the images and places I want and need to share them is unparalleled in any other application on any platform. So, I am looking for a full webpage screen grab tool

Call for Help on Twitter

I put a call out to friends on Twitter for an alternate resource. As is normal with Twitter I had a response with in minutes and many responses in 30 minutes. Jorge Arango made the great suggestion of using FireFox Extension - ScreenGrab, which I loaded and does a good job. Occasionally, I want to grab images of variances across many browsers, so I kept listening.

Another FireFox and Mozilla offering was surfaced by Joshua Porter of Page Saver by Pearl Crescent. The full paid version offers sub-page screen grabs, but it whole of the tool looks decent.

Nate Koechley stated his Paparazzi 0.4.3 was running just fine on his Leopard 10.5 and 10.5.2 installs. I went back to Paparazzi and grabbed the 0.4.3 install and used it to replace the 0.5 beta install. I started up Paparazzi and it ran just fine, just like it used to. The bugginess with my old install may have been that I had not recompiled Paparazzi to run under Leopard, which is what reloading essentially performed.

I am not one to always stop looking once I found what I was looking for (things are not always in the last place you look), so I listened to The Ronin and his suggestion for WebSnapper from Tasty Apps, which looks to be the next step up from Paparazzi with the breadth of output it offers. But, the downside is WebSnapper does not offer a preview of the output page as Paparazzi does.

The Result

It looks like Paparazzi (repaired) 0.4.3 will be my replacement for Paparazzi for pages it will deal with and WebSnapper will be its likely back-up. I hope that one day Skitch offers a full-page screen grab of web pages, but that day is not today. I am deeply appreciative of all those that offered their responses on Twitter.

New Profession Unfolding In Beauty and Geekery

A week or more ago I ran across the incredible video of Blaise Aguera y Arcas presentation of Photosynth and Seadragon at TEDTalks 2007. The video is stunning work of Seadragon and Photosynth bringing a collection of images to life from one or more resources.

While the video and ideas behind the tools are incredible displays of where we are today with technology and where we are heading, this caused some ideas I have been trying to get to gel to finally come together. In this video Blaise states (my own transcription):

So what the point here really is, is we can do things with the social environment taking data from everybody, from the entire collective memory of what the earth looks like, and link all of that together and make something emergent that is greater than the sum of the parts. You have a model that emerges of the entire earth, think of it as the long tail to Stephen Lawlers Virtual Earth work. This is something that grows in complexity as people use it and whose benefits become greater to the users as they use it. Their own photos are getting tagged with metadata that somebody else entered. If somebody bothered to tag all of these saints and say who they all are, then my photo of the Notre Dame Cathedral suddenly gets enriched with all of that data. I can use it as an entry point to dive into that space in that metaverse, using everybody else's photos, and do a cross-modal and cross-user social experience that way. Of course a by product of all of that is an immensely rich virtual models of every interesting part of the earth, collected not just from overhead flight and satellite images, but from the collective memory.

Torrent of Human Contributed Digital Content

What this brought together was the incredible amount of human contributed digital content we are sitting on top of at this moment in time. This is not a new concept, but what is different is the skills, tools, and understanding to make use and sense of all this content are having to change incredibly. The Photosynth team is making use of Flickr content that has been annotated by humans (tags, titles, and descriptions), as well as by devices (date, time, location, etc.). This meta information provides hooks put pull disparate information back from its sole beauty and make an even greater beauty and deeper understanding. The collective is better than the pieces, but pulling to collective together in a manner that is coherent, adds value, and brings deeper appreciation is where get hard.

Much of information understanding and sense making to date has relied on human understanding and we have used tools to augment our understanding. But, we now need to rely on deeper analytics in quantitative methods and advanced algorithms to make sense and beauty out of the bits and bytes. The models of understanding are changing to requiring visualizations methods (much like those of Stamen Design) to begin to grasp and see what is happening in our torrent of information at our finger tips and well as make sense of the social interactions of our digitally networked and digitally augmented lives.

Amalgamation of Designer and Quant Geek

What gelled in my mind watching the Blaise demonstration is there is a skill set missing in the next generation comprised of amalgamated design, information use, analytical foundation, and strong quantitative skills. I have clients in start-up businesses and in enterprise that are confronting these floods of information they need to make sense of from folksonomies and customer generated content (including annotations and regular feedback). The skills needed for building taxonomies are not translating well when the volume of information the information managers are dealing with is orders of magnitude higher than what they dealt with previously. The designer, information architect, and taxonomist who have traditionally have dealt with building the systems of information order, access, and use are missing the quantitative skills to analyze and make sense out of a torrent of loosely structured information and digital objects. Those with the quantitative and strong analytical skills have lacked the design and art skills to bring the understanding into frame for regular people grasp and understand.

This class of designer and quant geek is much like the renaissance men, but today the field of those forging new ground is open to men and women. The need to understand not only broad but deep sets of data and information so to contextualize it into understanding is the realm of few, unfortunately as there is a need for many.

I know of limited pockets of people with the skills to do the hard work of querying the vast array of information, objects, and raw data then make something of value of it. But, there needs to be more of these people getting trained as designers with solid quantitative and analytical skills (or the converse). Design shops are missing the quant geeks and engineering shops are missing the visualization geeks that bring this digital world rich in opportunity into something that makes sense and beauty.

If you know people like this that are bored, please let me know as I am finding opportunities flowing.

Las Vegas is First Life's Attempt at Second Life

I arrived in Las Vegas last night feeling slightly out of sync with the world around me. I realized that Las Vegas is the First Life's version of Second Life. When I mentioned this to a friend in a chat they stated, "but the people are real". This was after I had just come through the Las Vegas Airport, which was filled with people who looked as if they just stepped out of Second Life.

Las Vegas seems to have taken the User Experience and turned it up to eleven. Everything is synthetic, which is horribly disconcerting. When manufacturing user experience we must have a foundation on the real to build upon and shape things from. Las Vegas has no foundation in the real as it uses manufactured experiences as its foundation for building upon, there is no firm ground to use as context as it is all manufactured.

When I go to New York, London, or Amsterdam there is a flood of real experiences to use a frameworks for building a user experience. These places have a firm ground to build augmented or shaped experiences on top of, but Las Vegas has only a foundation in the plastic and manufactured. In Second Life there is the option to close that world and rejoin the grounded experience, but Las Vegas that button is a car, plane, or bus out.

This morning I went in search of the 24 hour breakfast in the massive hotel, only to find it served at a restaurant that did not open until 6am (0600). In this purely synthesized world their is no irony in this as it only a play on reality, which uses the unreal as a foundation. The only options for breakfast at 5:30am were Technicolor gelato and alcohol.

I was sure Las Vegas was based on Second Life (or the converse) when a dear friend stated he was trying to get a tour of Hoover Dam and other local sights by helicopter. He seeming had found the fly button in Las Vegas.

Mach Aram has Moved On

While browsing through my feeds this morning, I saw a very familiar face staring back at me. I looked at the words around it, which included, "You see, the best creative director I've ever met has died." The next line confirmed it was Mach Arom that was being discussed. I knew him through friends while I lived in San Francisco and he was incredibly giving, kind, friendly, creative, and a great cook. The first time I met Mach he showed me his business card that unfolded into a resume and portfolio. This was the most incredible card I have ever seen and I have tried to describe it many times, but it just had to be seen. It unfolded chronologically and was easy to follow what panel to read in what order.

I was always very happy when Mach was involved with a party or any outing. I ran into him last a few years ago (perhaps eight years ago) in Kramer Books on DuPont Circle in Washington, DC. He was in town for an interview and looking at moving back. He has been on my mind since and is part of my web friend searches that I do on occasion to catch-up with people.

The Mach Aram Memorial Site is a testament to his great spirit and gifts that he shared openly. He could warm a heart on a grey day and find the beauty in everything. He left this world giving, as one would imagine people like him doing.

Peace

A Product Whose Time has Come

I found my current favorite shoe maker (at least for my typing shoes - thanks to Merlin for the term) Terra Plana has a new product whose day has come. They are selling the TripClip that saves the back of your trouser legs from getting caught under your shoes. This malady has been striking me as my shoes do not have the heal that my older ones did, meaning I am always pulling at my trousers to get the bottom of the leg out from under the heal of my shoe.

Personal Disconnectedness of Travel and Gerneric Architecture

Um, what does one do at 2am in the morning (after sleeping four hours and waking at 1am)? Blog.

Unfocussed Curor Bliking

I am finding that this long distance traveling has been really increasing my personal disconnectedness time this year, where the mind, body, and soul are not joined. Some call it jetlag, but it seems deeper. There were times yesterday where my motor skills just were shot (as they normally are with long travel on the first day). Other times my mind would just freeze mid-thought or sentence. It is not a bad thing, but more of a just "is" thing. It feels like the unfocussed blinking cursor syndrome, where a window on the desktop has a blinking cursor and you believe that if you type your text will show up there (the password box on a web form), but in reality it is some completely different window (like chat session) that has focus and displays the text as you hit enter to submit.

The SimCity Model for Urban Redevelopment

At a meal yesterday (brunch at Darling Harbor or dinner at Bondi Beach) I began to think that many cities are just replications of SimCity with similar architecture, where the cities are rather modern and/or developed in the mid-1800s. You can plop down a new structure that is similar to one from another city. Much like the new buildings in Darling Harbor look strikingly like the new Baltimore, Maryland Inner Harbor. Much of Sydney yesterday felt like something on the North America West Coast, as they were built and grew up about the same times in the mid-1800s and had similar cycles of growth over time. On Pitt street in Sydney, where it is a pedestrian mall, it really felt like there were some Commonwealth flourishes, like shopping arcades, put in San Francisco's Financial District.

Architecture as Cultural and Location Grounding

This quasi-generic western culture Pacific Rim architecture washing tended to compound the personal disconnectedness I was experiencing. Not only was my being disconnected, but the physical markers of my surroundings were off kilter as well. I somewhat experienced that in Berlin last Fall with the new modern architecture around Potsdam Platz. I felt far more grounded and connected in Friedrichshain as it was not modern and had native architectural elements that were not pan-global.

When I travel to Europe I like doing my time correction to resolve the personal disconnectedness is Amsterdam as it is distinctly Amsterdam. I know internally that I am in a different city, different country, and different culture. But, in Amsterdam they speak English very well and are technically adept (often leading to better understanding of mobile usage and other technosocial interactions that are missing in America as it lags Europe with technical adoption on many many fronts.

Similarly, I found Innsbruck to be similar to Amsterdam in its distinctive architectural elements, but even its modern architecture was very germanic. Growing-up I was a model railroad fan, but many of the buildings were not similar to the architecture I knew growing up on the West Coast of the United States as the larger makers of pre-built buildings and models for model railroads was from Germany, the Netherlands, or Belgium (I really do not remember the name of the company), but when taking a train from Schiphol to Amsterdam many of the post-war-modern (World War II) buildings looked straight out of the scene set catalogs for modern railroads. But, there were many buildings in Innsbruck that had the same architecture mixed in to the Tyrolean architecture.

Domain of Digital Design Includes Strings

Many of us around the digital design profession consider visual pixels our domain, information as content and its structure is our in our domain, and the ease of use as part of our domain (all of this depending on what label or design community we align with). Strings do not fall into the design camp. By strings I mean data strings, which include date stamps, URLs, identity strings, etc. These often fall through the cracks.

In the last year or so these have become quite important to me as I look at the URLs on this site (vanderwal.net) and they are not as friendly, readable, or guessable as they should be. There is no understanding what http://www.vanderwal.net/random/entrysel.php?blog62 will lead to. Do people actually care about this?

Attention to Strings

I find not everybody cares about data strings, but some people do and many devices and services do too. We know many people do not pay attention to their address bar when surfing the web, but when they copy a link to send to a friend or IM a friend, they often look at the URL as a double-check. This is where confusion comes in, they have no idea that blog62 is the post they are wanting to share and it takes them out of a simple flow if they want to make sure it is the right thing.

Not only do people care by devices and services care about what is in strings. When a site is scraped by a search engine one of the important components in weighing the validity is the words in the string. If "blog62" were some thing that I wanted to ensure had optimal opportunity to surface in any of the major search engines I would want to ensure some key terms were in the URL that was being scraped and used. To the search engines 1862 means very little.

Human Readable

The goal is to have these data strings human readable, which leads to text that machines can read and used in algorithmic and automated filters and optimization tools. Not only do URLs need help, but so do date strings. Date strings should be easily understood and they should be labeled with relevant time zone if time is displayed as well.

Ground Control to Major Thomas - Where Are You

Again I turn to my own blog and its less than optimal state of being for my fodder. Since Fall of last year my vanderwal.net site has been hosted in Australia (a wonderful hosting company Segment Publishing (SegPub)). Part of this means that my time stamp for posting my blog entries grabs the local date and time. Since last Fall I have been blogging from the future, or so readers have been thinking. In a couple weeks I may actually be blogging from a the local timezone for my blog, but it is something I need to change.

One complication I have is I post content from various timezones. I could make all dates local to where I post, or choose the Greenwich Mean Time (GMT) as a default and label it properly as such. One of the things that the date and time stamp for posts does get mostly right is it is understandable. Many times we see sites with the tech generic "2006-7-23T2:44:03Z" rather than a more easily human readable "7 July 2006 2:44:03AM GMT".

Data Strings Design Worthy Too

I hope these examples from my own site (a self-built blogging tool that I have not touched much since 2001 or 2002, which I use but not fix or move away from) help illustrate the confusion unattended to date strings play. If we care about the experience for people coming to our sites we build and design we need to care about the little things, the details, like URLs and date strings.

[Yes, I will fix my site eventually. I have been waiting for that magical downtime to sort through porting all my posts and related metadata into a real blogging tool, as I really do not see me finding the time or desire to start tackling all that I want and need to fix in my own dear little tool.]

Acceptance of Innovation Takes Time

This past week Boeing cancelled its in plane internet connection services, called Connexion. The service has been in development for six years, but only in limited service for about 18 months. Boeing stated it did not get the acceptance and use of the service it expected. While Boeing was using satellites, which produce solid quality, its competitors are using less expansive and more fickle cellular approaches.

Acceptance Takes Consistency and Ubiquity

If I remember right it was only two or three airline carriers (Luftunsa) that had this service only on some of their planes. The people who I knew who used Boeing's services on airlines loved it, but they were never sure if the plane they were flying on would have access. This lack of consistency lowered the expectations of those who loved the service. These early adopters were reluctant to encourage others as the service may not be available. There are many people that want this type of service and to the level of bullet-proof service Boeing provided.

Air travel (like many others in the service industry) is an industry that is build around habits. Heavy travelers all have very set patterns and even well patterned alternate habits. They have certain airlines they fly (affinity programs encourage this), what airlines they use, hotels, and rental car they depend upon. The big mantra is no surprises and consistency. Packing their travel bags and gear with expectations of that they will need, with a big nod to what will not be needed so it is not packed (lighter travel is better than heavy travel). Depending on internet connection on the plane for many was not consistent and could not planned around.

Be Patient

How would Boeing get to the expected customer base? As a start they should take a lesson from Amazon, which puts innovative ideas in place all the time, but then lets the users catch-up to the tools. With Amazon their early adopters will use and play with their innovations (around which Amazon uses the feedback and iterates the products). Did Amazon announce their gold box? No, they put it out there and tested it and over a couple years it has become a staple that many people use as part of their regular Amazon experience. Amazon is doing similar things with tagging on their product pages and it is growing slowly.

Tagging is another area that is a slow growth. Currently there is less than .5 percent (half of one percent - comprised from Nielsen estimate of 750 Million people on the web and a compiles number of 2 to 4 million people using tagging services, not including blog categories as tagging) of people on the web tagging. Even with all of the hype tagging is still out in the long tail, and is an edge activity. Will tagging hit the next phase of innovation growth and spike in usage, the hockey stick curve, in the near future? It will take patience, consistency, iteration, and much better light bulb moments (quick a ha moments for those not using tagging).

Broadband In Planes Doomed?

It sounds like there are other technologies that are doing similar things to what Boeing was trying, but not as solid. These technologies are less expensive to implement and lower costs for those that fly. Can a poorer technology take off? The VHS (a greatly inferior product to Betamax) took the market.

It seems there is a future for broadband for those companies that can stay for the long run and help build demand and wait for demand to catch-up to innovation.

Terra Plana Pleasure

My Terra Plana Boi shoes arrived today. They not only fit, but they are very comfortable out of the box. I had tried a pair at Imelda & Louies in Portland, Oregon but they did not fit and I needed the next size up, which they did not have. I enjoyed shopping directly at the Terra Plana site and even though they are a UK firm they have local U.S. shipping. Brilliant that!

The true test will be walking around in them in the upcoming weeks and months. These are replacing my 18 month old Born (semi-racing/driving) shoes that I really liked, but they no longer make. One of the things that interested me was Terra Plana shoes are environmentally friendly, which is really rare in the shoe making business (at least from what I have read) with the toxic glues and plastics. The only important thing is how they fit and how comfortable they are for a day of walking, as well as how well they hold up. If these are still in regular use in 18 months I will be a huge fan (I am well on my way to being that now).

Is the U.S. Behind in Design?

Kathy Sierra posts about Does the US suck at design? The Difference Between the US and Switzerland on her Creating Passionate Users site. Kathy has great examples and the comments (like many many sites) hold many great gems (I posted there, but take time to read the other comments).

This subject is one that I have been thinking about a lot over the past couple years as I have been traveling for work and conference to Europe, Canada, and around the U.S. There are distinct differences between the countries and cultures. I have not been sure if the U.S. is just too familiar to me, which makes those things that are different more attractive, or if it is just much better design that is really making a difference.

The breadth of design understanding in the U.S. seems narrower than in Europe. I normally have great conversations about design and developing products for use by people while I am in Europe, but in the U.S. the discussion is more on the process or tools than the end result.

Yes, I understand this is largely generalizations and there are some great designers in the U.S. and some great products. I have been trying to sort through the seeming proportion of well designed products and environments between the different cultures. The general understanding of design in the role it plays in business and product success broader in Europe (or it could be an extremely skewed population that I interact with in Europe at conferences, on transportation, in cafes, etc. The experience really has my deeply enjoying the work I do in Europe, I enjoy the work in the U.S. as well, but in the U.S. I am more selective.

Technosocial Architect

Those of you that know me well know I am not a fan of being labeled, yes it is rather ironic. A large part of this is a breadth of focus in the lens, from which I view the world. I am deeply interested in how people interact, how people use technology, and the role of information in this equation. My main interest is information and information use, when to people want it and need it, how people acquire it. I am utter fascinated by how technology plays in this mix and how important design is. I look at technology as any mediated form of communication, other than face-to-face communication. The quest began in the technology "quot;paper age" looking at layout and design of text and images on the printed page and the actual and latent messages that were portrayed in this medium. I also dove into television and video as well as computer aided visualizations of data (Tufte was required reading in quantitative methods class (stats) in the early '90s in grad school).

Well, this life long interest only continued when I started digging into the web and online services in the early 90s. But, as my interest turned professional from hobby and grad student my training in quantitative and qualitative (ethnographic) research were used not for public policy, but for understanding what people wanted to do with technology or wished it would work, but more importantly how people wanted to use information in their life.

Basis for Digital Design and Development

As I have waded through web development and design (and its various labels). Most everything I have done is still based on the undergrad training in communication theory and organizational communication. Understanding semantics, rhetoric, layout, design, cogsci, media studies, cultural anthropology, etc. all pay a very important part in how I approach everything. It is a multi-disciplinary approach. In the mid-80s I had figured everybody would be using computers and very adept by the time I finished undergrad, that I thought it was a waste to study computer science as it was going to be like typing and it programming was going to be just like typing, in that everybody was going to be doing (um, a wee bit off on that, but what did I know I was just 18).

People Using Information in Their Life

The one thing that was of deep interest then as it is now, is how people use information in their life and want and need to use information in their life. To many people technology gets in the way of their desired ease of use of information. Those of us who design and build in the digital space spend much of our time looking at how to make our sites and applications easier for people to use.

Do you see the gap?

The gap is huge!

We (as designers and developers) focus on making our technology easy to use and providing a good experience in the domain we control.

People want to use the information when they need it, which is quite often outside the domains we as designers and developers control.

Designing for Information Use and Reuse

Part of what I have been doing in the past few years is looking at the interaction between people and information. With technology we have focussed on findability. Great and good. But, we are failing users on what they do with that information and what they want to do with that information. One question I continually ask people (particularly ones I do not know) is how are you going to use that information. When they are reading or scanning information (paper or digital it does not matter) I ask what is important to them in what is before them. Most often they point to a few things on the page that have different uses (an article referenced in the text, an advertisement for a sale, a quote they really like, etc.). But, the thing that nearly everything that they find important is it has a use beyond what they are reading. They want to read the article that is referenced, they want the date and location for the sale (online address or physical address and date and times), they want to put the quote in a presentation or paper they are writing.

End-to-end is Not the Solution

Many companies try to focus on the end-to-end solution. Think Microsoft or Google and their aim to solve the finding, retaining, using, and reusing of that information all within their products. Currently, the companies are working toward the web as the common interface, but regular people do not live their life on the web, they live it in the physical world. They may have a need for an end-to-end solution, but those have yet to become fully usable. People want to use the tools and technologies that work best for them in various contexts. As designers and developers we can not control that use, but we can make our information more usable and reusable. We have to think of the information as the focal point. We have to think of people actually connecting with other people (that is individuals not crowds) and start to value that person to person interaction and sharing on a massive scale.

Our information and its wrappers must be agnostic, but structured and prepared in a manner that is usable in the forms and applications that people actually use. The information (content to some) is the queen and the people are the king and the marriage of the two of them will continue the reign of informed people. This puts technology and the medium as the serf and workers in that kingdom. Technology and the medium is only the platform for information use and reuse of the information that is in people's lives. That platform, like the foundation of a house or any building must not be noticed and must serve its purpose. It must be simple to get the information and reuse it.

Technology and Design are Secondary

Those of us that live and breathe design and development have to realize what we build is only secondary to what people want. It is the information that is important to regular people. We are only building the system and medium. We are the car and the road that take people to Yosemite where they take pictures, build memories, bond with their travel companions, etc. What is created from this trip to Yosemite will last much longer than the car or road they used to get them to the destination. We only build the conduit. We have to understand that relationship. What we build is transient and will be gone, but what people find and discover in the information they find in what we build must last and live beyond what we control and can build or design. We must focus on what people find and want to use and reuse while they are using what we are designing and building for them.

Information as Building Blocks

All of what is being described is people finding and using information that an other person created and use it in their life. This is communication. It is a social activity. This focus is on building social interactions where information is gathered and used in other contexts. Information use and reuse is part of the human social interaction. This social component with two people or more interacting to communicate must be the focus. We must focus on how that interaction shapes other human interactions or reuses of that information garnered in the communication with an other and ease that interaction. If you are still reading (hello) you probably have something to do with design or development of technology that mediates this communication. We are building social tools in which what is communicated will most likely have a desired use for the people interacting outside of what we have built or designed.

Technosocial Architects

People who understand the social interactions between people and the technologies they use to mediate the interactions need to understand the focus is on the social interactions between people and the relationship that technology plays. It is in a sense being a technosocial architect. I ran across the word technosocial in the writings of Mimi Ito, Howard Rheingold, and Bruce Sterling. It always resonates when I hear technosocial. Social beings communicate and inherent in the term communication is information.

Focus on People, Medium, and Use

Just above you see that I referenced three people (Mimi, Howard, and Bruce) as people who used a term that seems to express how I believe I look at the work I do. It is people, more importantly, it is individuals that I can point to that I trust and listen to and are my social interpreters of the world around me. These people are filters for understanding one facet of the world around me. People have many facets to their life and they have various people (sometimes a collective of people, as in a magazine or newspaper) who are their filters for that facet of their life. There are people we listen to for food recommendations, most likely are different from those that provide entertainment, technology, clothing, auto, child care, house maintenance, finance, etc. We have distinct people we learn to trust over time to provide or reinforce the information we have found or created out of use and reuse of what we have interacted with in our life.

Looking at many of the tools available today there is a focus on the crowd in most social tools on the web. Many regular people I talk to do not find value in that crowd. They want to be able to find individual voices easily that they can learn to trust. Just like I have three people I can point to people in social software environments look at the identity (screen name many times) as their touch point. I really like Ask MetaFilter as a social group "question and answer" tool. Why? Mostly because there are screen names that I have grown to know and trust from years of reading MetaFilter. The medium is an environment that exposes identity (identity is cloaked with a screen name and can be exposed if the person so decides in their profile). People are important to people. In digitally mediated social environments the identity is that point of reference that is a surrogate for name in physical space. In print the name of the writer is important as a means to find or avoid other pieces or works. We do the same in movies, television news, television shows, online videos, podcasts, blogs, etc. the list does not end.

Our social mediums need to keep this identity and surface the identity to build trust. People use identity as gatekeepers in a world of information overload. When I look at Yahoo! Answers and Yahoo! MyWeb (my absolute favorite social bookmarking tool) I get dumped into the ocean of identities that I do not recognize. People are looking for familiarity, particularly familiarity of people (or their surrogate identity). In MyWeb I have a community (unfortunately not one that is faceted) where I trust identities (through a series of past experience) as filters for information in the digital world around us, but I am not placed in this friendly environment, but put in an environment where I find almost nothing I value presented to me. This is the way Yahoo! Answers works as well, but it does not seem like there is the ability to track people who ask or answer questions that a person would find value in.

The tools we use (as well as design and build) must understand the value of person and identity as information filters. The use of information in our lives is one explicit expression of our interest in that subject, the person who created the information, or the source what housed that information. Use and reuse of information is something we need to be able to track to better serve people (this gets in to the area of digital rights management, which usually harms information use more than it enables it, but that is another long essay). The medium needs to understand people and their social interaction people have with the information and the people who create the information and the desired use. This use goes well beyond what we create and develop. Use requires us understanding we need to let go of control of the information so it may be used as people need.

Need for Technosocial Architects

Looking at the digital tools we have around us: websites, social computing services and tools (social networking sites, wikis, blogs, mobile interaction, etc.), portals, intranets, mobile information access, search, recommendation services, personals, shopping, commerce, etc. and each of these is a social communication tool that is based on technology. Each of these has uses for the information beyond the digital walls of their service. Each of these has people who are interacting with other people through digital technology mediation. This goes beyond information architecture, user experience design, interaction design, application development, engineering, etc. It has needs that are more holistic (man I have been trying to avoid that word) and broad as well as deep. It is a need for understanding what is central to human social interactions. It is a need for understanding the technical and digital impact our tools and services have in mediating the social interaction between people. It is a need for understanding how to tie all of this together to best serve people and their need for information that matters to them when they want it and need it.

Prefab and the Blog Template

I have been fascinated by prefabricated (prefab) homes for the past few years. It first started with "why"? Why would somebody want to live in a prefab home. But, that turned into, "Hmmm, there is something to this prefab stuff". Part was the Dwell magazine interest in prefab, which played out into a prefab competition and prefab competition winners.

Prefab Blogs

I had the same feelings toward the standard blog styles, templates, and themes. Quickly, the standard designs became the norm. Where we had personally designed pages that had their own distinct flavor and style we had beautiful generic designs adopted by growing masses. The level to entry to beauty was lowered. In doing so I began to have many friends with the same blog design (this personally caused me cognitive difficulty as I remember blogs by color and distinct design and the wonderful design of the generics made my methods of distinguishing one blog from the other null and void). This sameness may say something about my friends and their similar taste and my apparent lack of diversity in choice in those whose company I enjoy all through the lens of visual design.

Prefab as an Old Cultural Trend

The more I thought, and still think, about prefab homes the more I realize our modern post-industrial lives are prefab. The suburbs (even urban settings) are all based on a limited selection of "floorplans" and exterior designs. I have spent a fair amount of time traveling the past year or two in the northern and western hemisphere in urban settings. There is a sameness to the city center architecture in Amsterdam, Oxford (England), San Francisco, Berlin, London, etc. The homes, commercial, and public buildings have their set patterns that distinguish time, use, and taste.

I think about my home, which was built in 1951 and was part of a small sub-division, which had a limited number of options that included our "cape cod" floor plan and style. Our neighborhood is changing like many others around the country that have homes more than 20 years old the older homes are being vastly modified and expanded or are being torn down and new larger homes are taking their place. These newer homes are too quite similar in style and floor plan to each other.

Is Prefab Bad?

As my initial dislike of prefab has faded, I still keep wondering about good or decent design being mass marketed and becoming too familiar and creating a backlash. One purveyor or good design for everybody is IKEA, which everybody I know owns at least one or two pieces of furniture from, no matter their financial or social status. Prefab homes are not quite in the same category, but they are heading in a similar direction. In our post-industrial life familiarity and similarity breeds comfort for many. We see similar patterns of similarity even in those cultures of differentiation (punk, MySpace, alternative, etc.) where the rebellion against the "beautiful" and commonly accepted "good design" is subverted. Tattoos, piercing, mohawks (again, which is comforting and ironic to me), illegible text in designs, low contrast design of bold color choices, etc. all are part of the counter culture, but are all a blending and a culture of familiarity and comfort.

There are set patterns in our cultures. When personal websites started (this one is a variant of one I started more than 10 years ago) there was a handful of them, a few hundred or a few thousand handfuls. Personal sites were personal reflections. They were our playgrounds and our means to be different, as much a part of being divergent as they were emergent. In MySpace we see much of the same attempt to separate one's self from the crowd. But, at the same time with 51 million (give or take 10 or 20 million more) differentiation is only part of a much larger pattern.

Finding a Home

Prefab is not bad, but just a means to inexpensively and easily get a home. It is not the exterior, but the interior space that is the place for personalization. Just as templates in blogs are a means to get a good design as a starting point to personalize, but the personalization is minor edits to the design as one component. The real personalization is the content that fills the once blank spaces. It is what is put in the blank text box. It is the voice and the expression of our views and ideas that make the space its ours and theirs. Much like what activities, what we make of the places we occupy, and who we interact with that shape our physical prefab spaces it is much the same same in the digital prefab spaces.

We are all out to find and build our home. It is something that is ours. It is something that is a reflection of who we are, who we want others to believe we are, and/or who we want to be.

Nick Finck on XHTML Wireframes

Nick does a killer job in a post on XHML wireframing and use and reuse of deliverables. This is something I had been doing for years and found it really made the conception to inception process really quick. It also gives the means to keep your documentation up to date. The time savings with XHTML wireframes has been about a quarter to a third of the development time saved.

Those who don't like giving clients clickable wireframes, the pages can be printed/saved out in PDF and annotated.

The other knock is IAs not knowing XHTML or CSS. Somebody working in the practice of web development and web design that does not have an understanding of the handful of elements in XHTML needs to learn it quickly. Go look at CSS Zen Garden to get an idea of what design can be done on top of properly structured XHTML. Lift the hood and look at the mark-up. It is not that difficult.

In short go read Nick's wonderful piece and give XHTML wireframes a shot.