vanderwal.net

Entering the Bubble

Today my copy of John Thackara's In the Bubble: Designing in a Complex World arrived. I have read through 10 pages so far and it seems like it may live up to what I had hoped it would, my next book I obsess over. The last book was Digital Ground. Digital Ground took rough edges off many of the ideas I had been working through for a few years. It also extended me limited view to a much broader horizon. It is with this expectation that I read In the Bubble.

I will keep you apprised of my adventure through the pages.

Simplicity Through Granular Complexity

We must understand and embrace the granular and complex to make things simple for the person.

Crunch Time, as Usual

We are quite busy with articles, summaries, presentations, and e-mail these days. We have ideas and projects that need to get out of our heads on in to some functional space. Again we are looking for about 6 more hours in each day, that would do it. The other option would be to rearrange things we already have to put better focus on the stuff that will help the people who get it design and build for those that don't get it and shouldn't need to get it. What are we talking about time spent on the wrong things and working to spend time on the right things. What are the right things? We will tell you once we have time to knock some of them out.

Cryptic? It will not be once we have the key to set all of this free.

SXSW and Solipsism Presentation

I am having a great time at SXSW Interactive. I am heading back home this evening and will truly miss the remainder of the festival (it truly is a celebration of the web and digital design).

Yesterday I spoke on the panel, How to Leverage Solopsism. My slides for the session focussing on Personal Information Management (1.14MB PDF) is available.

I have has so many wonderful conversations. Please keep in touch and lets keep the conversations going.

Jef Raskin has Passed Away

In sadness and condolence to his family, Jef Raskin passed away. Jef was an inspiration to nearly every designer and developer, by helping us to aim to make products that were intuitive and extremely useful. It is my hope that is vision lives on in the lives and minds of all those he inspired and still inspires.

Peace.

Nietzsche on Design?

From Nietzsche (found in Dwell Magazine March 2005)

When one has finished building one's house, one suddenly realizes that in the process one has learned something that one really needed to know in the worst way -- before one began

This quote was really heartening as it applies to architecture and construction, which are far older than web design or any of the elements that are components of getting to that end. A relatively young profession, such as web design or even digital design or software development hits this exact spot in nearly every project. This could be why we love the iterative process and capturing and building upon lessons learned. We also read incessantly about everybody else's endeavors so we can learn before we design and then build.

Jason Fried posted Getting Real, Step 1: No Functional Spec, which makes a lot of sense in this iterative design perspective. I have done a few projects (not in a few years) that worked in this direction and we got into a prototype rather quickly, which we learned from as we went a long. We built things in a modular method, so that we could throw out small pieces or everything (we never had to throw it all out).

Information Waste is Rampant

Fast Company published costs facing business. The top four relate to poor design and information use: Poor knowledge harnessing ($1.4 Trillion); Digital publishing inefficiencies ($750 billion); Data quality problems ($600 billion); and Paper-based trade processes ($400 billion). That is 3.15 Trillion U.S. dollars down the tubes with no benefit.

The solutions are not that difficult, but everybody seems happy to use the rear view mirror to view the future.

Christina stated, "What me worry" about design and business. The whole CIO is a sham as the CIO is a technology driven person, which is tangentially related to information and technology still hinders information flow if not planned for properly (more on this is coming in the near future here on this site). There needs to be a chief level position that cares about the information, the people using it, and the people who create the information. To Christina's post I responded with the following on her site (posted here so I can better keep track of it):

It seems like the 80s all over again. The focus on design in the to late 80s, mostly with unified branding and creative practices formally brought in-house. There was a lot of push around design, mostly labelled branding (nearly the exact same discussions, but slightly different terms). Much of this was around the brandhouses like Landor. The business community embraced the results and tried to incorporate the creative culture as part of their own.

What happened? The innovators were bought by large advertising or public relation firms and the firms changed their industry term to communication companies. Companies created corporate communication divisions (comprised of adversising, PR, branding, and other creative endevors) and had high level management visability.

By the early 90s the corporate environment had largely subsumed the communication into marketing and business schools that has embraced the creative mindset followed suit. Today marketing is often what trumps design and there is no creative in marketing. The creative departments by the late 90s had been gutted by the web craze. This left business types with little creative craft understanding as those driving what was once good.

It is not suprising that currently named "design" is taking off, as what was good about the creative was gutted and most companies lack central design plans. There is tremendous waste in cross medium design, as few sites are built with an understanding of the digital medium, let alone cross platform design or true cross media design. Part of the problem is far too few designers actually understand cross-platform and/or cross-media design. There is millions wasted in bandwidth on poor web design that is using best practices from the late 90s not those from today. There is no integration of mobile, with a few exceptions in the travel industry. There is still heavy focus on print, but very little smart integration of design in the digital medium. This even applies to AIGA, which is a great offender of applying print design techniques on the web. How can we expect business design to get better if one of the pillars of the design profession has not seemed to catch on?

There are large problems today and we need to break some of our solutions were have been trying to get to solutions that work. Not only do today's solutions not work today, they will not work tomorrow as they are only stop gaps. Cross-platform, cross-device, and cross-medium design solutions are needed, but technology is not here to deliver and few that I have run across in the design world are ready for that change as they have not made the change to today's world.

Today's designer focusses on getting the information in front of the user and stops there. They do not consider how this person or machine may reuse the information. There is so much yet to improve and yet the world is progressing much faster than people can or want to change to keep up. There are designers and developers who will not build for mobile (it is not that hard to do) because they do not see them in the user logs. They fail to see the correlation that their sites suck for mobile and mobile users may test once and go somewhere else for their information. The people that are seeing mobile users in their logs are the ones that have figured out how to design and develop for them properly (most have found that it is relatively inexpensive to do this). This is not rocket science, it is using something other than the rear view mirror to design for now and the future.

Incredibles as the Designables

We went and saw The Incredibles yesterday morning. It was not only wonderful entertainment, but the detail is getting even better. I really want to see it again so I can just take in the background and details. Design Observer calls it the Designables, which is quite fitting.

Tying Things Together from Design Engaged

Design Engaged is still interfering with the regularly scheduled thinking, which makes it one of the best gatherings I have been to in the last few years. It has been a positively disruptive experience. I have posted my notes on other's presentations, which are sketchy at best. The gaps can be filled in to some degree using Andrews links to Design Engaged posted presentation. Andrew also has wrangled the Design Engaged favorite book list.

I have two or three pieces that I am building essays or some other format from some of the ideas that bubbled up. Some are reworkings of some of my own ideas that have been changed by other's idea infusions and some are pure mashings of other's ideas. Now it is just finding time (as usual).

That Syncing Feeling Pages Updated

The links to That Syncing Feeling have been corrected as I now have steady connectivity again. I have also posted the PDF version, for whomever finds that helpful.

Back to Telecommuting to My Personal Life

I am back home from a fantastic conference, Design Engaged. An incredibly deep thanks is owed to Andrew for putting this conference on. I am so tired, but so amazingly still on the conference high that comes from spending time with people (some new to me and some already friends) who are bright, witty, and have similar view on the world and where it can be going. Having the conference in Amsterdam was wonderful and that really added to the uplifting nature of the conference.

Amsterdam is such a fantastic place for me, not only because some of my family comes from there, but the pace, the bikes, the freedom of expression, fantastic architecture, incredible public transportation that is truly world class, color and light built into the fabric of the city in ways that are permanent.

One question came up a lot in conversations, "do you telecommute?" My answer is no, I commute to work, but I often telecommute to my personal life. This conference allowed me to put actual people to the weblogs, comment names, IMs, and e-mails to a large portion of those I find to be holding a conversation that really helps frame my mindset. The conference was a synchronous time-place that collapsed hours, days, and weeks of asynchronous on-line conversations through weblogs and digital meta-trails as well as comment posts. Not only was the mind energized and engaged this weekend, but so was the heart as I got to know many much more deeply and still found wonderful warmth, which is a mark of fantastic people to me.

I am ready to go back, but that moment in time is gone. I can hope for future workings with each of these folks again. My life has been greatly enriched and I am deeply thankful.

Design Engaged Photos

Design Engaged photos (Flickr)

Off to Amsterdam and Design Engaged

I am off to Design Engaged today, which is in Amsterdam. I will try to keep up with things here, but you can hopefully follow along with photos at vanderwal on Flickr.

I will be posting the That Syncing Feeling presentation after it is presented on Friday, which may be Saturday.

Could somebody please remind folks in the Netherlands they are a loving and accepting people. Being of Dutch heritage is something I take great pride and I would like to keep it that way.

Preview of Visual Rhetoric in a Digital World

I went on a little book buying spree this past week as I am finishing reading the last binge buy or two. I picked up a couple O'Reilly reference books (will review them later) and a few books from the interaction design, cogsci, and information design arena. The one that is standing out in as I preview them is the Visual Rhetoric in a Digital World : A Critical Sourcebook by Carolyn Handa. This book is a collection of essays and articles from various well quoted and referred to designers, writers, and academics. Looking through the references and end-notes the heros of communication research are used for the foundations of those chosen to write. Visual Rhetoric is focussed on the academic world, but if we are not learning every day we will never get better, and this book could fill in the gaps.

The book is broken into five sections: Toward a Pedagogy of the Visual, The Rhetoric of the Image, The Rhetoric of Design, Visual Rhetoric and Argument, and Visual Rhetoric and Culture. The names of the writers that jump out are Gunter Kress, Catherine L. Hobbes, J.L. Lemke, Rudolph Arnheim, Roland Barthes, Scott McCloud, Jeffery Keedy, Jessica Helfand, Keith Kenney, Michele S. Shauf, Richard A. Lanham, Robert Horn, and Bell Hooks drew my attention. I have a very strong feeling this will be a great resource. I don't think it will bump Digital Ground by Malcolm McCullough from my vote for the best book I have read this year, but it is proving 2004 is a very strong year for books.

Gordon Rugg and the Verifier Method

In the current Wired Magazine an article on Gordon Rugg - Scientific Method Man (yes, it is the same Gordon Rugg of card sorting notoriety). The article focuses on his solving the Voynich manuscript, actually deciphering it as a hoax. How he goes about solving the manuscript is what really has me intrigued.

Rugg uses a method he has been developing, called the verifier approach, which develops a means critical examination using:

The verifier method boils down to seven steps: 1) amass knowledge of a discipline through interviews and reading; 2) determine whether critical expertise has yet to be applied in the field; 3) look for bias and mistakenly held assumptions in the research; 4) analyze jargon to uncover differing definitions of key terms; 5) check for classic mistakes using human-error tools; 6) follow the errors as they ripple through underlying assumptions; 7) suggest new avenues for research that emerge from steps one through six.

One area that Rugg has used this has been solving cross-discipline terminology problems leading to communication difficulties. He also found that pattern-matching is often used to solve problems or diagnose illness, but a more thorough inquiry may have found a more exact cause, which leads to a better solution and better cure.

Can the verifier method be applied to web development? Information Architecture? Maybe, but the depth of knowledge and experience is still rather shallow, but getting better every day. Much of the confounding issues in getting to optimal solutions is the cross discipline backgrounds as well as the splintered communities that "focus" on claimed distinct areas that have no definite boundaries and even have extensive cross over. Where does HCI end and Usability Engineering begin? Information Architecture, Information Design, Interaction Design, etc. begin and end. There is a lot of "big umbrella" talk from all the groups as well as those that desire smaller distinct roles for their niche. There is a lot of cross-pollination across these roles and fields as they all are needed in part to get to a good solution for the products they work on.

One thing seems sure, I want to know much more about the verifier method. It seems like understanding the criteria better for the verifier method will help frame a language of criticism and cross-boundary peer review for development and design.