vanderwal.net

The story of food in a few scentances from Trader Joes

I know I am slow to catch things, but I just noticed the great stories that describe poducts in the Trader Joe's Fearless Flyer are quite similar J Peterman approach. The product descriptions form small stories that add character to the product. The J Peterman catalog was wonderful in their approach to selling their counterfeit mailbag, Key West hat, and other products. The Key West hat is a long billed baseball hat that through the story this odd hat gained an aura of Hemmingway and a mystique. Trader Joes does a similar thing with their food and health products. It is a wonderful touch to quality foods they offer.

Intelligent gripes about AOL

WSJ's Kara Swisher, in her last Boom Town Exchange, posts readers comments about AOL. Many of the comments are critical, but it is a good look at how users interact with services. Many of these folks writing in have been AOL users for years. Services is important and keeping a broad user group happy is really tough, as you will see if you read.

Based on descussions begun with Stewart, Peter, Lane, and others in, beginning in discussions about navigation as a poor metaphor for the interaction of humans and information on the Web (which really breaks down further when looking at other types of Internet information interaction), I am working on another metaphor that struck me while in Austin. Lane asked in another conversation for alternatives to the navigation metaphor. I will be posting a series on this site that will open the idea for discussion and help finding holes or coming to the conclusion the idea sucks. The postings will most likely begin next week sometime. I am going to put the idea past a few friends at the IA Summit and see how hard they laugh or like it. For me the concept is working so far and seems to have a decent reach into Web and non-Web Internet interactions with information. No I am not going to state it now, but I will soon.

Boxes and Arrows is finally live.

Decisionmaking about design is critical and demonstrated. This walk through of how design influences impressions of a product. Communicating a message is important in the words and visual design. Each of these samples builds an experience and expectation for the product.

This evening I went to a jam packed AIGA DC event, Good Design is Smart Business 6, which included a panel discussing design and experience design as it relates to building a businnes' brand. The panel included Hillman Curtis, Neal Boulton, and Brian Jacobs of Pentagram. Hillman discussed the redesign of Adobe and pointed to the Web environment offering a double barrel of visual and functional design. Hillman had one of the best quotes that a "Web designer has to think of every pixel and the role it plays in brand". Brian Jacobs was another favorite of mine on this panel discussing his role in redesigning the Muzak brand. The brand now encompasses the organization, which was amazing. If you have the opportunity to see Hillman or Brian speak it is well worth the effort to see them.

Nathan is offering The Future of Branding. This document provides good methods to approach branding and good context for us to think about brands and what we and our organizations do.

CommArts features the Herman Miller Red site design, which includes User Experience and Information Architecture work of Nathan Shedroff (on of the Vivid Studio founders). I went to a session at last year's SXSW where Nathan presented an over view that is essentially the same as this, I am glad this is now on line as I can share it. This article provides a solid insight into decision making, workflow, and the purpose of wireframes.

I keep rereading Nathan's Rant from July 2001 concerning experience design, its state of being and his first book on the subject. Visual presentation and creating an experience for the user is quite helpful when presenting dry or complex information. Today visual presentation must be accompanied by versions of the same information for the visually impaired, well at least many of us live in that world. This adds new twists and challenges to create compelling information sources for an array of user types. For me, Nathan's works have always been an inspiration and a trigger for solid thinking and problem solving.

Also stumbled across... Walking Info, a site for pedestrian's and cyclists. There is good information related to safety and trends. (I found this in a Google search for France, crosswalk, signs, which I still have not found what I am looking for, a man's figure with briefcase and 40's type felt hat crosswalk signal sign found in Lyon in the late 80s).

The Way We Webbed

Builder.com to focus more on technology than Web. This article, delivered to my e-mail a couple weeks ago, has been ringing in my head. The Web is not dead, but how it is build has changed greatly. All of have learned a lot over the past few years and we all have grown greatly. Many of us have been implementing content management systems or rolling our own solutions to ease the management of these sites. We have build community tools and become readers and commentors on other's sites.

The Web is no longer just static pages. It has not been for some time. Dynamic pages have there limits too and we all have found wonderful balances to build a better Web that is a better tool and information source for the users. The Web has also burst its seams and spread back out over the broad Internet. The Internet has become mobile and Web content has been repurposed and is now showing up on handheld devices and developers are creating versions of their information to ease this adoption (this will be an addition to this site in the next month or two, so to accommodate those that read this site on wireless AvantGo readers). Information is also syndicated using XML (RSS) so others can pull the information and use it in a manner that best suits them.

There will be a need for Web pages for quite some time. The great skill of Web design (from folks like Jeffery) will continue to be a needed profession as the design and visual presentation of information is essential to better understanding of the information and eases the adoption/internalization of information. I look forward to the new content from Builder.com, but I also will miss some of their focus too.

Data Needs Context and Molding to Mean Anything

Matt has found one of the many gems on data and providing meaning to it from the ever popular (in my book) Nathan Shedroff. The quote...

"Data is fairly worthless to most of us; it is the product of research or creation (such as writing), but it is not an adequate product for communicating. To have informational value, it must be organized, transformed, and presented in a way that gives it meaning."

is from Nathan's A Unified Field Theory of Design.

Joe Gillespie's Interface Design Primer offers a wonderful background of the computer interface. There are wonderful nuggets that we designers and devleopers need to keep in mind. Knowing how, why, history, and reasoning behind elements of interface understanding are some of the best tools we carry in our tool belts. We also need to keep testing what we know to ensure there are not new shades that will help get all of us around a corner to a much better method of providing the user an intuitive interactive interface. [hat tip Jeffery]

In digging through the v/d wal net access logs I found a pull quote at Cognitive Architects from my brain dumps on Information Architecture. This is an interesting way to parse information and ideas from one's own head.

I promise I will not make a habit of pointing to others quoting me. Although I may point to outside sources where I am posting my braindumps, as this site is my method of culling information of interest and tracking my own thoughts along with a resource to track other ideas of interest to myself.

Zeldman and his folks at Happy Cog and NotLimitedNYC have launched Charlotte Gray for Warner Brothers. At first I thought it was nothing great, but there is a simple elegance that radiates the period and the feeling of the film. The site does not have an over the top Flash interface, but a nicely crafted interface. All the links state exactly what will happen if you click on the link. It is very Zeldman-esque in that it is very well designed and gives the user a wonderful experience.