vanderwal.net

Getting Info into the Field with Extension

This week I was down in Raleigh, North Carolina to speak at National Extension Technology Conference (NETC) 2008, which is for the people running the web and technology components for what used to be the agricultural extension of state universities, but now includes much more. This was a great conference to connect with people trying to bring education, information, and knowledge services to all communities, including those in rural areas where only have dial-up connectivity to get internet access. The subject matter presented is very familiar to many other conferences I attend and present at, but with a slightly different twist, they focus on ease of use and access to information for everybody and not just the relatively early adopters. The real values of light easy to use interfaces that are clear to understand, well structured, easy to load, and include affordance in the initial design consideration is essential.

I sat in on a few sessions, so to help tie my presentation to the audience, but also listen to interest and problems as they compare to the organizations I normally talk to and work with (mid-size member organizations up to very large global enterprise). I sat in on a MOSS discussion. This discussion about Sharepoint was indiscernible from any other type of organization around getting it to work well, licensing, and really clumsy as well as restrictive sociality. The discussion about the templates for different types of interface (blogs and wikis) were the same as they they do not really do or act like the template names. The group seemed to have less frustration with the wiki template, although admitted it was far less than perfect, it did work to some degree with the blog template was a failure (I normally hear both are less than useful and only resemble the tools in name not use). [This still has me thinking Sharepoint is like the entry drug for social software in organizations, it looks and sounds right and cool, but is lacking the desired kick.]

I also sat down with the project leads and developers of an eXtension wide tool that is really interesting to me. It serves the eXtension community and they are really uncoupling the guts of the web tools to ease greater access to relevant information. This flattening of the structures and new ways of accessing information is already proving beneficial to them, but it also has brought up the potential to improve ease some of the transition for those new to the tools. I was able to provide feedback that should provide a good next step. I am looking forward to see that tool and the feedback in the next three to six months as it has incredible potential to ease information use into the hands that really need it. It will also be a good example for how other organizations can benefit from similar approaches.

Comments are open (with usual moderation) at this post at Getting Info into the Field with Extension :: Personal InfoCloud.

Explaining the Granular Social Network

This post on Granular Social Networks has been years in the making and is a follow-up to one I previously made in January 2005 on Granular Social Networks as a concept I had been presenting and talking about for quite some time at that point. In the past few years it has floated in and out of my presentations, but is quite often mentioned when the problems of much of the current social networking ideology comes up. Most of the social networking tools and services assume we are broadline friends with people we connect to, even when we are just "contacts" or other less than "friend" labels. The interest we have in others (and others in us) is rarely 100 percent and even rarer is that this 100 percent interest and appreciation is equal in both directions (I have yet to run across this in any pairing of people, but I am open to the option that it exists somewhere).

Social Tools Need to Embrace Granularity

What we have is partial likes in others and their interests and offerings. Our social tools have yet to grasp this and the few that do have only taken small steps to get there (I am rather impressed with Jaiku and their granular listening capability for their feed aggregation, which should be the starting point for all feed aggregators). Part of grasping the problem is a lack of quickly understanding the complexity, which leads to deconstructing and getting to two variables: 1) people (their identities online and their personas on various services) and 2) interests. These two elements and their combinations can (hopefully) be seen in the quick annotated video of one of my slides I have been using in presentations and workshops lately.

Showing Granular Social Network

The Granular Social Network begins with one person, lets take the self, and the various interest we have. In the example I am using just five elements of interest (work, music, movies, food, and biking). These are interest we have and share information about that we create or find. This sharing may be on one service or across many services and digital environments. The interests are taken as a whole as they make up our interests (most of us have more interests than five and we have various degrees of interest, but I am leaving that out for the sake of simplicity).

Connections with Others

Our digital social lives contain our interests, but as it is social it contains other people who are our contacts (friends is presumptive and gets in the way of understanding). These contacts have and share some interests in common with us. But, rarely do the share all of the same interest, let alone share the same perspective on these interests.

Mapping Interests with Contacts

But, we see when we map the interests across just six contacts that this lack of fully compatible interests makes things a wee bit more complicated than just a simple broadline friend. Even Facebook and their touted social graph does not come close to grasping this granularity as it is still a clumsy tool for sharing, finding, claiming, and capturing this granularity. If we think about trying a new service that we enjoy around music we can not easily group and capture then try to identify the people we are connected to on that new service from a service like Facebook, but using another service focussed on that interest area it could be a little easier.

When we start mapping our own interest back to the interest that other have quickly see that it is even more complicated. We may not have the same reciprocal interest in the same thing or same perception or context as the people we connect to. I illustrate with the first contact in yellow that we have interest in what they share about work or their interest in work, even though they are not stating or sharing that information publicly or even in selective social means. We may e-mail, chat in IM or talk face to face about work and would like to work with them in some manner. We want to follow what they share and share with them in a closer manner and that is what this visual relationship intends to mean. As we move across the connections we see that the reciprocal relationships are not always consistent. We do not always want to listen to all those who are sharing things, with use or the social collective in a service or even across services.

Focus On One Interest

Taking the complexity and noise out of the visualization the focus is placed on just music. We can easily see that there are four of our six contacts that have interest in music and are sharing their interest out. But, for various reasons we only have interests in what two of the four contacts share out. This relationship is not capturing what interest our contacts have in what we are sharing, it only captures what they share out.

Moving Social Connections Forward

Grasping this as a relatively simple representation of Granular Social Networks allows for us to begin to think about the social tools we are building. They need to start accounting for our granular interests. The Facebook groups as well as listserves and other group lists need to grasp the nature of individuals interests and provide the means to explicitly or implicitly start to understand and use these as filter options over time. When we are discussing portable social networks this understanding has be understood and the move toward embracing this understanding taken forward and enabled in the tools we build. The portable social network as well as social graph begin to have a really good value when the who is tied with what and why of interest. We are not there yet and I have rarely seen or heard these elements mentioned in the discussions.

One area of social tools where I see this value beginning to surface in through tagging for individuals to start to state (personally I see this as a private or closed declaration that only the person tagging see with the option of sharing with the person being tagged, or at least have this capability) the reasons for interest. But, when I look at tools like Last.fm I am not seeing this really taking off and I hear people talking about not fully understanding tagging as as it sometimes narrows the interest too narrowly. It is all an area for exploration and growth in understanding, but digital social tools, for them to have more value for following and filtering the flows in more manageable ways need to more in grasping this more granular understanding of social interaction between people in a digital space.

Social Tools for Mergers and Acquisitions

The announcement yesterday of Delta and Northwest airlines merging triggered a couple thoughts. One of the thoughts was sadness as I love the unusually wonderful customer service I get with Northwest, and loathe the now expected poor and often nasty treatment by Delta staff. Northwest does not have all the perks of in seat entertainment, but I will go with great customer service and bags that once in nearly 50 flights did not arrive with me.

But, there is a second thing. It is something that all mergers and large organization changes trigger...

Social Tools Are Great Aids for Change

Stewart Mader brought this to mind again in his post Onboarding: getting your new employees cleared for takeoff, which focusses on using wikis (he works for Atlassian and has been a strong proponent of wikis for years and has a great book on Wiki Patterns) as a means to share and update the information that is needed for transitions and the joining of two organizations.

I really like his write-up and have been pushing the social tools approach for a few years. The wiki is one means of gathering and sharing information. It is a good match with social bookmarking, which allows organizations that are coming together have their people find and tag things in their own context and perspective. This provides finding common objects that exist, but also sharing and learning what things are called from the different perspectives.

Communication Build Common Ground

Communication is a key cornerstone to any organization working with, merging with, or becoming a part of another. Communication needs common ground and social bookmarking that allows for all context and perspectives to be captured is essential to making this a success.

This is something I have presented on and provided advice in the past and really think and have seen that social tools are essentials in these times of transition. It is really rewarding when I see this working as I have been through organization mergers, going public, and major transitions in the days before these tools existed. I can not imaging thinking of transitioning with out these tools and service today. I have talked to many organizations after the fact that wished they had social bookmarking, blogs, and wikis to find and annotate items, provide the means to get messages out efficiently (e-mail is becoming a poor means of sharing valuable information), and working toward common understanding.

One large pain point in mergers and other transitions is the cultural change that brings new terms, new processes, new workflow, and disruption to patterns of understanding that became natural to the people in the organization. The ability to map what something was called and the way it was done to what it is now called and the new processes and flows is essential to success. This is exactly what the social tools provide. Social bookmarking is great for capturing terms, context, and perspectives and providing the ability to refind these new items using prior understanding with low cognitive costs. Blogs help communicate people's understanding as they are going through the process as well as explain the way forward. Wikis help map these individual elements that have been collectively provided and pull them together in one central understanding (while still pointing out to the various individual contributions to hold on to that context) in a collaborative (working together with one common goal) environment.

Increasing Speed and Lowering Cost of Transition

Another attribute of the social tools is the speed and cost at which the information is shared, identified, and aggregated. In the past the large consulting firms and the slow and expensive models for working were have been the common way forward for these times of change. Seeing social tools along with a few smart and nimble experts on solid deployments and social engagement will see similar results in days and a handful of weeks compared to many weeks and months of expensive change management plodding. The key is the people in the organizations know their concerns and needs, while providing them the tools to map their understanding and finding information and objects empowers the individuals while giving them knowledge and the means to share with others. This also helps the individuals grasp that are essential to the success and speed to the change. Most people resent being pushed and prodded into change and new environments, giving them the tools to understand and guide their own change management is incredibly helpful. This decreases the time for transition (for processes and emotionally) while also keeping the costs lower.

[Comments are open and moderated as always in the post at: Social Tools to Efficiently Build Common Ground :: Personal InfoCloud]

Denning and Yaholkovsky on Real Collaboration

The latest edition of the Communications of the ACM (Volume 51, Issue 4 - April 2008) includes an article on Getting to "we", which starts off by pointing out the misuse and mis-understanding of the term collaboration as well as the over use of the practice of collaboration when it is not proper for the need. The authors Peter Denning and Peter Yaholkovsky break down the tools needed for various knowledge needs into four categories: 1) Information sharing; 2) Coordination; 3) Cooperation; and Collaboration. The authors define collaboration as:

Collaboration generally means working together synergistically. If your work requires support and agreement of others before you can take action, you are collaborating.

The article continues on to point out that collaboration is often not the first choice of tools we should reach for, as gathering information, understanding, and working through options is really needed in order to get to the stages of agreement. Their article digs deeply into the resolving "messy problems" through proper collaboration methods. To note, the wiki - the usual darling of collaboration - is included in their "cooperation" examples and not Collaboration. Most of the tools many businesses consider in collaboration tools are in the lowest level, which is "information sharing". But, workflow managment falls into the coordination bucket.

This is one of the better breakdowns of tool sets I have seen. The groupings make a lot of sense and their framing of collaboration to take care of the messiest problems is rather good, but most of the tools and services that are considered to be collaborations tools do not even come close to that description or to the capabilities required.

[Comments are open at Denning and Yaholkovsky on Real Collaboration :: Personal InfoCloud]

Understanding Collective and Collaborative

I have finally blogged about the different between the two terms of collaborative and collective, which has been something bugging me for some time. Comments there are open, but are moderated (as they always have been). Those who have been to any of my workshops in the past year or so will see familiar information. Hopefully, the post will help those discussing and crafting social tools for the general web (or mobile) or large organizations will read and work to grasp the difference. I have had plenty of academics, researchers, and service developers push me to make this public for far too long so to start getting the misunderstanding around the two terms corrected.

6th Internet Identity Workshop Coming Up

The other event that I am finding to be fantastic is also in the Bay Area the week of May 12th is the 6th Internet Identity Workshop. This is the event for people working around identity related issues (any social application or service) that are now the core of nearly all products on the web and intranet. I have found that those who attend this event really grasp the meaning and deep impact of identity along with the needed tools and services around identity. It is really rare that I find somebody talking or writing about identity related issues in a smart manner that has not been part of one of the past IIW events.

As the discussion around the social graph has become hot identity (and the issue of privacy) has come to the forefront even more. Most services are not dealing with identity in an intelligent manner that is recognizable by a huge majority of people who are using these digital services. Much of the mangled discussion around social graph is missing solid understanding from a digital identity perspective and the use and reuse of statements of relationship that do not transcend various services.

Discussions around persona (not the IA persona variety) and identity abound and the need for services that grasp these differences are worked through. The need for better understanding the incredible value the role of identity in tagging services has also been discussed here, which is something many services do not grasp and are doing a dis-service to the people who want to tag items in their own perspective and context to ease their own refinding of the object (Twine really needs a much better understanding of tagging as their automated tagging is incredibly poor and missing many tangents for understanding that need to be applied for full and proper understanding of the objects in their service).

I am really hoping to get to part of the IIW event this time around my workshop in Las Vegas to continue with the great identity conversations from the past IIW events.

Data Sharing Summit Announced

The Bay Area the week of May 12 has a couple great events that many who read this blog should be attending. I will be in Las Vegas (putting on a Enterprise 2.0 Jumpstart workshop with Jevon MacDonald) for part of the week, but should be in the Bay Area for the remainder of the time (at least that is the plan at the moment).

Data Sharing Summit

Following on the success and interest from the event last year is the Data Sharing Summit held April 15th at the Computer History Museum in Mountain View. Data sharing is getting to be the next hot spot that social web services and enterprise tool makers really much deal with as people are not satisfied living in their single walled gardens that inhibit their ability to share, find, hold on to, and refind information, media, and knowledge that is of interest or needed by them. Understanding the limits of the partitioned spaces and embracing more open (particularly securely open) uses of the contributions made by the tools and services participants is vitally important as the participants and system owners are realizing there is rich value to be gained from a much better understanding of these interactions with participants and other services.

We are living in a digital sharing realm that was dreamed up by designers and developers scratching their own itch and in doing so the tools are self contained and not living in a social ecosystem that is based on intelligent interactions. This will likely be the focus of the discussion as people on all sides are working to vastly improve the value of their services and tools and the value that people get from using them with other tools. This is not an event to sell products, but an event for smart people to discuss where things are, where they are going (or went when we were not looking), how to progress with opening up in a manner that all the parties gain value (understanding what and where the value resides is critical), and how we can all move forward.

I will see you there, right?

Remote Presentation and Perception Matrix for Social Tools

This post is also found at: Remote Presentation and Perceptions Matrix for Social Tools :: Personal InfoCloud with moderated comments turned on.]

Today I did something I had never done before (actually a few things) I sat in my office in my home and gave a live web video presentation to a conference elsewhere on the globe. I presented my nearly all new presentation, Keeping Up With Social Tagging to the Expert Workshop in: Social Tagging and Knowledge Organization - Perspectives and Potential that was put on by the Knowledge Media Research Center in Tübingen, Germany.

Remote Presentation Feelings

While the remote video presentation is normal for many people inside their large organizations and I have presented at meetings and conferences where my presentation was provided to other location on live video feed (my recent Ann Arbor trip to present at STIET was HD broadcast to Wayne State in Detroit), this home office to conference presentation was new to me. The presentation and video link used Adobe Connect, which allowed me to see whom I was talking to, manage my slides, text chat, and see myself. This worked quite well, much better than I expected. I did have my full slide presentation in lightroom view set up in Keynote on my external monitor on the side and used Awaken on the side monitor as well to help with timing.

The ability to get feedback and watch the attendees body language and non-verbal responses was insanely helpful. I have given webinars and done phone presentations where I had not visual cues to the audience responses, which I find to be a horrible way to present (I often will expand on subjects or shorten explanations based on non-verbal feedback from the audience). Adobe Connect allowed this non-verbal feedback to be streamed back to me, which completely allows me to adjust the presentation as I normally do.

One thing that was a wee bit difficult was having to change focus (I suppose that comes with use and experience), but I would watch audience feedback while presenting, peek to the side to see where I was with time and slides (to work in the transitions), but would then try to look at the camera to "connect". Watching myself on the video feedback the moments I would try to connect through the camera I would open my eyes wide as if trying to see through my iSight and boy does that come across looking strange on a close range camera. I also (unknown to myself until recently watching a video of another presentation I had done) use a similar facial expression to add emphasis, I am realizing with a camera as close as it is for web presentation also really looks odd. I am sort of used to listening to myself (normally to write out new analogies I use or responses to questions), but watching myself in playback from that close of a range is really uncomfortable.

One thing I really missed in doing this web video presentation was extended interaction with the attendees. I rather enjoy conferences, particularly ones with this focussed a gathering as it makes for great socializing with people passionate about the same subjects I am passionate about. I like comparing note, perceptions, and widely differing views. It helps me grow my knowledge and understandings as well as helps change my perceptions. Live face-to-face conversation and sharing of interests is an incredibly value part of learning, experiencing, and shaping views and it is something I greatly enjoy attending conferences in person. I am not a fan of arriving at a conference just prior to a presentation, giving the presentation, and then leaving. The personal social interaction is valuable. The video presentation does not provide that and I really missed it, particularly with the people who are so closely tied to my deep interest areas as this workshop was focused.

New Content in Presentation

This presentation included a lot of new content, ideas, and concepts that I have not really presented or written about in as open of a forum. I have received really strong positive feedback from the Faces of Perception, Depth of Perception, and Perception Matrix when I have talked about it with people and companies. I have included this content in the book on social bookmarking and folksonomy I am writing for O&Reilly and pieces have been in public and private workshops I have given, but it was long past time to let the ideas out into the open.

The components of perception came about through reading formal analysis and research from others as well as not having a good models myself to lean on to explain a lot of what I find from social computing service providers (web tools in the Web 2.0 genre as well as inside the firewall Enterprise 2.0 tools) as tool makers or service owners. The understandings that are brought to the table on a lot of research and analysis is far too thin and far too often badly confuses the roles and faces of the tool that are being reviewed or analyzed. In my working with tool makers and organizations implementing social tools the analysis and research is less than helpful and often makes building products that meet the user needs and desires really difficult. I am not saying that this conceptual model fixes it, but from those who have considered what it shows almost all have had realizations they have had a less than perfect grasp and have lacked the granularity they have needed to build, analyze, or research these social tools.

I am hoping to write these perspectives up in more depth at some point in the not too distant future, but the video and slides start getting the ideas out there. As I have been walking people through how to use the tools I have been realizing the content needed to best us the model and matrix may take more than a day of a workshop of even a few days to get the most complete value from it. These tools have helped me drastically increase my value in consulting and training in the very short time I have used them. Some are finding that their copying of features and functionality in other social services has not helped them really understand what is best for their user needs and are less than optimal for the type of service they are offering or believe they are offering.

Getting More Value In Enterprise with Social Bookmarking

The last few weeks I have been running across a few companies postponing or canceling their social computing or Enterprise 2.0 efforts. The reasons vary from the usual budget shifts and staff changes (prior projects were not delivered on time), and leadership roles need filling. But two firms had new concerns of layoffs or budget cuts.

To both firms I pointed out now was the exact time they really needed to focus on some Enterprise 2.0 efforts, particularly social bookmarking as well as wikis and blogs. These solutions help gather information, find value across the organization, capture knowledge, build cohesiveness for members of the organization in time where there there is uncertainty. One of the biggest reasons that these tools make sense is their cost to deploy and receive solid value. As Josh Bernoff  (and others in from Forrester) points out in the Strategies For Interactive Marketing In A Recession free report from Forrester, the cost to deploy is in the $50,000 to $300,000 range (usually more expensive for large and more complex deployments).

Social Bookmarking has Great Value in the Enterprise

Every organization needs to know itself better then they currently do. The employees and members of the organization are all trying to do their job better and smarter. The need to connect people inside an organization with others with similar interest, contexts, and perceptions is really needed. I am a huge fan of social bookmarking tools to help along these lines as it helps people hold on to information they have need, want, or have interest in (particularly with future uses) and put things in their own context and perception. Once people understand the value they derive from using the tools to hold on to information out of their vast flow and streams of information and data that run before them each day they quickly "get it". As people also share these bookmarks in the organization with their tags and annotations, they also realize quickly they are becoming a valuable conduit to helping others find information and they grasp the value they will derive from being a resource that adds value in the organization. Other people derive value from information in the organization and outside it being augmented with individual perspectives and context. When this is pair with search, as Connectbeam does with their social search that pairs with existing FAST, Google Search Appliance, and others in-house search engines, the value the whole organization receives is far beyond the cost and minimal effort people are putting into the tools to get smarter, by more easily holding on and sharing what they know.

Nearly every attendee to the workshops I have put on around this subject quickly realizes they undervalued the impact and capability of social bookmarking (as well as other social computing tools) in the enterprise. The also provides a strong foundation for better understanding social computing to increase the derived value for all parties (individuals, collective users, collaborative users, and the organization).

Is is time for your enterprise to get smarter and provide more value inside and out?

[This is also blogged at Getting More Value In Enterprise with Social Bookmarking :: Personal InfoCloud with moderated comments turned on.]

DataPortability Video is Place to Start Understanding

Marchall Kirkpatrick at ReadWriteWeb has posted a good background about New Video Explains the Basics of Data Portability. The DataPortability - Connect, Control, Share, Remix video is under 2 minutes in length and explains the reasons why the DataPoratbility.org group is important. It aims to ease the pain many are experiencing as they use more social media, social web services, social networks, and/or social computing services in their personal and work life.

Control

The biggest piece in this for me is control with translates to services respecting privacy wishes among other desires around trust and control of sharing. As Tom Raftery points out With the rising interest in, and use of Social Networks (FaceBook, Plaxo et al) there is growing unease in what those sites are doing with your data, never mind the inconvenience of uploading all your data every time you join a new site. The DataPortability.org aims to include in its focus data that is "shared between our chosen (and trusted) tools and vendors".

I have been working around the edges on a project whose aim is to respect these privacy wishes. This is one of the things that really needs to be at the core of all services entering into this market segment.

Ma.gnolia Goes Mobile

On Friday Ma.gnolia rolled out a mobile version of their site, M.gnolia - Mobile Ma.gnolia. This had me really excited as I now have access to my bookmarks in my pocket on my mobile. Ma.gnolia gives a quick preview in their blog post Ma.gnolia Blog: Flowers on the Go.

What Mobile Ma.gnolia Does and Does Not Do

First, off the mobile Ma.gnolia does not have easy bookmarking, which is not surprising given the state things in mobile browsers. I really do not see this as a huge downside. What I am head over heals happy about is access to my bookmarks (all 2800 plus). The mobile version allows searching through your own tags (if you are logged in). It currently has easy access to see that is newly bookmarked in Ma.gnolia groups you follow, your contact's bookmarks, popular bookmarks, your own tags, and your profile.

Mobile Site Bookmarks

One thing that is helpful for those that use mobile web browsing is having easy access to mobile versions of web sites. Yes, the iPhone and many smartphone users (I am in the Nokia camp with my well liked E61i) can easily browse and read regular web pages, but mobile optimized pages are quicker to load and have less clutter on a smaller screen. The iPhone, WebKit-based browsers (Nokia), Opera Mini, and other decent mobile web browsers all have eased mobile browsing use of regular webpages, but having a list of mobile versions is really nice.

Yesterday, Saturday, I created a Ma.gnolia Mobile Version Group so people can share web pages optimized for mobile devices (quicker/smaler downloads, smaller screens, less rich ads, etc.). One of the ways I was thinking people could use this is to find sites in this group then bookmark them for their own use with tags and organization that makes sense for themself. The aim is just to collect and share with others what you find helpful and valuable for yourself. This group will be monitored for spam as the rest of Ma.gnolia is (Ma.gnolia uses "rel="no-follow"" so there really is little value to spammers).

Ways You Can Use Mobile Ma.gnolia

This means if you tagged a store, restaurant, bar, transit site, or other item that has value when out walking around it is really nice to have quick access to it. It can also be a great way to read those items you have tagged "to read" (if you are a person that tags things in that manner) so you can read what you want in the doctor's office, bus, train, or wherever.

I have a lot of content I have bookmarked for locations I am work, live, and visit. When I come across something I want to remember (places to eat, drink, learn, hang, be entertained, etc.) I often dump them into the bookmarks. But, getting to this information has been painful from a mobile in the past. I am now starting to go back to things I have tagged with locations and add a "togo" tag so they are easier for me to find and use in the Ma.gnolia mobile interface. I have already added a bookmark for an museum exhibit that I really want to see that is not far from where I am. When a meeting is dropped, postponed, or runs short near the museum I can make a trip over and see it. There is so much information flowing through my devices and it is nice to be able to better use this info across my Personal InfoCloud in my trusted devices I have with me and use the information in context it is well suited for, when have stepped away from my desk or laptop.

I am looking forward to see where this goes. Bravo and deep thanks to the Larry and others at Ma.gnolia that made this happen!

Posting Elements of the Social Software Stack

I have been working for quite on finding a good way to explain the elements in the social software stack (or most of the important ones). I have blogged the result of the work as The Elements in the Social Software Stack (comments are open there).

In my public and in-house workshops I have worked through various graphics from others and my own to work as a foundation for talking to and through the subject. In November I finally sat down (in a hallway open space) the day before my workshop at the IA Konferenz in Stuttgart, Germany. It had all the elements that are part of a solid foundation, in progressive order:

1. Identity
2. Object (social object)
3. Presence
4. Actions
5. Sharing
6. Reputation
7. Relationships
8. Conversation
9. Groups
10. Collaboration

This and one other post that is in the works are becoming the corner stones for my work helping start-ups and enterprise work through social software (social computing) to properly solve their problems and address the issues at hand. It has also been the foundation for rethinking (mostly more clearly thinking about) social bookmarking and folksonomy. I am rewriting the work I have done toward the book based on these two pieces as it is making the communication of concepts clearer.

Who Does This Help?

People looking at the social software services should have a solid idea of the central elements, identity and the social object. After that it is a building process to account for the other elements leading up to the services full offerings. Social bookmarking (folksonomy related services) should get up to or include conversation. Tools like Ma.gnolia go up to groups for their social bookmarking service and they cover the elements leading up to that end point.

There is more that can be fleshed out in this, but it is a foundation and a starting point. The next piece will build on this posting and should be a good foundation for understanding.

Still here? Go read The Elements in the Social Software Stack :: Personal InfoCloud and offer constructive feedback. Thank you.

Pffft! Social Graph, We Need the Portable Social Network

In reading Alex Rudloff's "Privacy as Currancy" post I had two thoughts reoccur: 1) privacy is a currency back by trust; and 2) Pfffft! Social graph? Where is my Portable Social Network?

I agree with what Alex stated about wanting to move out of Facebook as my trust in them is gone completely (mostly driven by even though they apologized (poorly) Facebook still receives trackings of all your travels on the internet after you opt out, Om Malik's Zuckerberg's Mea Culp, Not Enough, and Brian Oberkirk's Facebook Harder to Shake than the Columbia Record Tape Club (a great read on the hurdles of really getting out of Facebook)). I will likely blog about the relationship between privacy and trust in another post in the not too distant future, as I have been talking about it in recent presentations on Social Software (Going Social and Putting Users First).

The Dire Need for Portable Social Networks

When Alex states:

Beacon had me so freaked out that I walked through what would happen if I simply removed my account (my natural, gut reaction). The fact is, I'd lose contact with a lot of people instantly. There's no easy way for me to take my data out and apply it somewhere else. There is no friend export and there isn't anywhere suitable for me to go.

I think we need portable social networks (or Social Network Portability as it is also known) before we need the social graph. Part of the interest in the social graph (mapping the relationships) is based on Facebook, but Facebook is a really poor interface for this information, it has some of the connections, some of the context, but it is not granular and does not measure strength (strong or weak ties) of relationships on a contextual and/or a preferential interest level. This social graph does little to help us move from one social software service to another other than to show a linkage.

There are strong reasons for wanting and needing the Portable Social Network. One is it makes it easy to drop into a new social software service and try it with social interactions with people whom we are already having social interactions. Whilst this is good it is also really important if something tragic or dire happens with a social software service we are already using, such as it is shut down, it is no longer performing for us, or it has given us a reason to leave through loss of trust. As I noted in the past (Following Friends Across Walled Gardens") leaving social software services is nothing new (even predates people leaving Delphi for Prodigy and Prodigy for AOL, etc.), but we still are not ready for this seemingly natural progression of moving house from one walled off social platform for another.

The Call for Action for Portable Social Network is Now

I am finding many of my friends have put their Facebook account on in hibernation (Facebook calls it &#quot;deactivation") and many have started taking the painful steps of really getting all of their information out of Facebook and planning to never go back. My friends have not sorted out what robust social software platform they will surface on next (many are still using Flickr, Twitter, Pownce, Tumblr and/or other options along with their personal blogs), but they would like to hold on to the digital statements of social relationship they made in Facebook and be able to drop those into some other service or platform easily.

One option could a just having a Smart Address Book or as Tim O'Reilly states Address Book 2.0. I believe that this should be a tool/service should have the relationships private and that privacy is controlled by the individual that owns the address book, possibly even accounting for the privacy request of the person whose address is in the address book. But, this is one option of many.

The big thing is we need Portable Social Networks now! This is not a far off in the future need it is a need of today.

[Comments are open on the syndicated post at Pffft! Social Graph, We Need the Portable Social Network :: Personal InfoCloud]

Finding Real Community

This past week was really rough, but a good lightbulb moment for community. My wife had a bad fall on steps and badly broke her ankle. The response has been overwhelming from the people in our physical neighborhood, but also on Twitter and to a lesser degree on Facebook. The ability to hear from people offering condolence but offering assistance has been incredible. I lost track of the feedback on Twitter after 80 responses, all from a group of friends and collaborators I share with regularly. I have a similar number of connections in Facebook, but only received 10 or so responses (largely because the interface in Facebook is poor for tracking all presence messaging with social networks that scale (I have discussed this before in Facebook for Business or LinkedIn Gets More Valuable and Can Facebook Change Its DNA?).

An Expanded Network of Caring

The people in the neighborhood bring food and offering help has been really comforting. I hear many people now living neighborhood where they do not know their neighbors and do not have this caring. I feel very fortunate to have a traditional neighborhood that cares.

The Twitter responses blew me away, as the sincerity and support went far beyond any offerings of connections in the past. Twitter has acted like a local neighborhood but with global connections. There are continual complaints about Twitter not being real community, but the short messages (140 characters), the interface, and flow to people I have personal contact with (not face to face, but just as real) is utterly impressive. Twitter triggered IMs, SMS, and messaging through Twitter. It was simple best wishes to many offers of being available for support to talk and offers to send anything needed.

This really floored me as it is an extension of humanity in the most touching way (other than face-to-face). Twitter has been my social environment for humor, sharing, calls for assistance (out and responding to), and in many ways that my old physical office space used to provide, but now the people connected are many more and it is far more manageable. I have grown accustom to this closeness and alternate means of socializing, but was still amazed with the real caring response.

The State of Enterprise Social Software - Pointer

I have written and posted The State of Enterprise Social Software on my Peronal InfoCloud blog as it has comments on and it also is where I am trying to keep my more professional pieces.

This blog post is a reaction to Richard McManus excellent post Big Vendors Scrap for Enterprise 2.0 Supremacy. The post seemed less about supremacy than scapping to be relevant. Many of the tools I am quite or somewhat familiar with and rather unimpressed. But, go read the other post to find my assessments of the tools, but also the tools that are doing much better jobs than the traditional enterprise vendors.