vanderwal.net

Cuban Clocks and Music Long Tail Discovery

The last two trips to San Francisco I have heard a latin version of Coldplay's Clocks on KFOG and it really intrigued me. This last trip I was in the car for four songs and one of them was Coldplay's Clocks by the Cuban All Stars. I have been trying to track this track down since first hearing, but am not having great luck. This continually happens when I listen to KFOG, which is about the only regular radio station I will listen to (I much prefer XM Radio for is lack of advertising and blathering idiots spouting off while playing overplayed songs that have little merit.

What I like about this version of Clocks by the Cuban All Stars (I have seen the dashboard metadata list it as Ibrahim Ferrer, but it has not been described as such by the DJs on KFOG). This is where my music recommendations break. But, some digging on the KFOG website points me to Rhythms Del Mundo as the source (but their Flash site seems horribly broken in all browsers as none of the links work). I have found the album on iTunes, but only a partial listing and none of the physical music store options have this in stock as it is not mainstream enough (how I miss Tower).

This all seems like far more work that should be needed. But, not if one has even slightly long tail musical interests. I had a wonderful discussion along these lines wish Cory from IODA about this and the lack of really good long tail discovery systems.

I use Last.fm to discover new things from friend#039;s lists, but the Last.fm neighbor recommendations seem to only work on more mainstream interests (Pandora really falls off on the long tail for me). Now if KFOG put their play list in KFOG, it would help greatly and I would add them to my friend list (or I could move back home to the San Francisco Bay Area).

Stikkit Adds an API

Stikkit has finally added an API for Stikkit. This makes me quite happy. Stikkit has great ease of information entry and it is perfect for adding annotations to web-based information.

Stikkit is My In-line Web Triage

I have been using Stikkit, from the bookmarklet, as my in-line web information triage. If I find an event or something I want to come back to latter (other than to read and bookmark) I pop that information into Stikkit. Most often it is to remind me of deadlines, events, company information, etc. I open the Stikkit bookmarklet and add the information. The date information I add is dumped into my Stikkit calendar, names and addresses are put into the Stikkit address book, and I can tag them for context for easier retrival.

Now with the addition of the API Stikkit is now easy to retrieve a vCard, ical, or other standard data format I can drop into my tools I normally aggregate similar information. I do not need to refer back to Stikkit to copy and paste (or worse mis-type) into my work apps.

I can also publish information from my preferred central data stores to Stikkit so I have web access to events, to dos, names and addresses, etc. From Stikkit I can then share the information with only those I want to share that information with.

Stikkit is growing to be a nice piece for microcontent tracking in my Personal InfoCloud.

Lessons in Identity

There is much consternation and gnashing of teeth today over the Flickr requiring a Yahoo! login from here forward, it has even made it to the BBC - Flickr to require Yahoo usernames. One of the Flickr co-founders, Stewart Butterfield, provided rationale that would have been a little more helpful up front. The reasons from Stewart are good, but are not solid value propositions for many.

Identity Lessons

There are some insanely important lessons in this dust-up. These lessons revolve around product versus mega-brand/mega-corporation; personal management of identity; and brand trust.

Product Brand versus Mega Brand

One of the primary issues in the Flickr and Yahoo! identity merging involves the love of Flickr the brand and what is stands for in contrast to the perception of the Yahoo!. Flickr was a feisty independent product that innovated the snot out of the web and bent the web to its will to create a better experience for real people. Yahoo is seen as a slow mega corporation that, up until recently, could not sort out how to build for the web beyond 1999. Much of the change in Yahoo is credited to the Flickr team and some others like Bradley Horowitz.

The change in Yahoo! has been really slow as it is a really large company. It seems to be moving in a positive direction with the changes to Yahoo! Mail (came from buying another company who got things right) and the new Yahoo! front door, but the perception still hangs on. Similar to Microsoft's operating system and software, changes to the corporation are like trying to turn a battleship under full steam forward. It is tough changing inertia of a corporation, as not only is it internal technologies and mindsets, but brand perceptions and the hundreds of millions of user perceptions and experience that are going to go through the change.

Take the hulking beast of Yahoo and pair that with a new product and brand Flickr, which is seen as incredibly nimble and innovative and there is a severe clash in perceptions.

Personal Management of Identity

There are a couple issues that are tied up together in the Flickr and Yahoo branding problem involving identity. First, there is the issue of being personally associated with the brand. There are many people who strongly consider themself a "Flickr" person and it is an association with that brand that makes up a part of their personal identity. Many of the "Flickr" people believe they are part of the small lively and innovative new web that Flickr represents. The conflating of the Flickr brand with the Yahoo! brand for many of the "Flickr" people is schizophrenic as the brands are polar opposites of each other. Yahoo! is trying to move toward the Flickr brand appeal and ideals, but again it is turning that battle ship.

The tying one's personal identity to Yahoo! is very difficult for many "Flickr" people. Even within Yahoo! there are battles between the old core Yahoo! and the new upstarts that are changing the way things have always worked. Unfortunately, with the flood of start-up opportunities the Yahoo employees who embrace the new way forward are the people who are seemingly moving out to test the revived waters of web start-ups. This makes turning the battleship all that much harder from the inside.

Second, is managing the digital identity and having personal control over it. Many people really want to control what is known about them by one entity or across an identity. I know many people who have more than one Yahoo! account so to keep different parts of their personal life separate. They keep e-mail separate from search and photos out of their own personal understanding of privacy. Privacy and personal control of digital identity is something that has a wide variation. This required mixing of identity really breaks essential boundary for people who prefer (mildly or strongly) to keep various parts of the digital lives segregated. Many people do not want to have one-stop shopping for their identity and they really want to control who knows what about them. This wish and desire MUST be grasped, understood, and respected.

Brand Trust

All of this leads to people's trust in a brand. People have different levels of trust with different brands (even if the brands are treating their information and privacy in the same manner). Flickr greatly benefited by being a small company who many of the early members knew the founders and/or developers and this personal connection and trust grew through a network effect. The staff at Flickr was and is very attentive to the Flickr community. This personal connection builds trust.

Yahoo! on the other hand is a corporation that has not had a personal touch for many years, but is working to bridge that gap and better connect with its communities around its many products (some of this works well, but much is neglected and the bond is not there). The brand trust is thinner for a larger organization, particularly around privacy and control over digital identity. Many of the large companies make it really difficult to only have one view of your identity turned on when you log in (myYahoo, Mail, and movie ratings are on and all other portions are not logged in - for example).

Conversely, there are those who would like to use their Yahoo! identity and login for things like OpenID login. Recently, Simon Willison (a recent ex-Yahoo) did just this with idproxy.net. And, yet others would like to use other external to Yahoo! logins to be used as a single sign on. Part of this is single sign on and another part is personal control over what digital parts of one's live are connected. It is a personal understanding of trust and a strong belief for many that this perception of trust MUST be respected.

One approach that should NEVER happen is what Google is doing with Dodgeball. This past two weeks I have been contacted by a few people using Dodgeball (I use this service), which was bought and is owned by Google. I was getting contacted by people who found my Dodgeball account by entering my Gmail identity. The problem is I never connected my Gmail to Dodgeball and was going to drop Dodgeball over the required joining of the identities. Google in this instance flat out failed at protecting my identity and privacy, but it does that regularly (personally believe that Google is not Evil, but they are not competent with privacy and identity, which is closely tied with Evil). Had Yahoo! done this with Flickr it would have been really over the top. [I have introduced people at Google to the Digital Identity Gang to better understand digital identity and privacy issues, which is a great sign of them knowing they need to do much better.]

Conclusion

There are a lot of tangents to identity, brand, and personal association that seem to have been left out of the equation in the Yahoo! and Flickr identity merger. A more mature approach to identity at Yahoo! would not have required Flickr members to change over, as for many the changes to value added by conflating the identities is not of interest to those who have not done so yet. For many of those that are feeling hurt it is part of their personal identity that is bruised and broken. Hopefully, Yahoo! has grasped this lesson and will treat other acquisions (Upcoming, del.icio.us, and particularly My Blog Log (among others)) differently.

Adding Another SocialNet to Your List of Too Many?

Phil Gyford makes his plea for a single social network sign-on or as it was stated last week by Jeremy Keith on Twitter, "portable social network with XFN".

This post continues at Following Friends Across Walled Gardens at Personal InfoCloud. This covers identity services, Local InfoCloud, trusted friends, and web services. Comments are turned on there.

Stikkit Is a Nice Example of a Personal InfoCloud Tool

I have been using the newly launched Stikkit for the last day and rather enjoying it. Stikkit, is a web-based postit with super powers of a notepad with bookmark, calendar, lite address book for people, tagging, to do, and reminders to SMS (in the U.S.) and/or e-mail.

Stikkit is the product of values of n start-up that is the founded by Rael Dornfest, formerly of O'Reilly.

This summer I was in Portland and got a preview of Stikkit and was really impressed. It was a slightly different application at that point, but it had the great bones to be a really nice application for one's own Personal InfoCloud. Much of the really good intuitive scripting that turns dates in text into calendar entries, text to do lists into ones that can be checked-off, and other text to real functionality is in the current version and just sings.

When I used the Stikkit bookmarklet it captured pertinent information from a page that I wanted to track, which had date related information that is essential to something I have interest in, it made a calendar entry. The focus of the Personal InfoCloud is to have applications and devices that let people hold on to information that they have interest in and move it across devices, as well as add their own context. Stikkit, really is a wonderful step in making a rather friction free approach to the Personal InfoCloud. It puts the focus on the person and their wants and needs for the use of the information in a page. Stikkit can free the information from the confines of the web page and alert the person to important dates. Stikkit also allows the person to share what they find easily.

I think the key to Stikkit is the term "easily", which is the underpinning of the whole application. The only thing I would love to see is Microformats added so that the information in Stikkit could be dropped into my own address book or calendar and synced (if the gods of syncing shine favorably on me that day). Looking at the markup in Stikkit, it seems to be semantically well structured to easily add microformats in the near future.

This has been cross-posted at Stikkit at personalinfocloud.com where there is commenting turned on.

No Personal or Work E-Mail to My Gmail Address

If you want to send an e-mail that gets my attention, please use an address other than my Gmail address. I mostly use that address for listserves. The ability to search, parse, and scan e-mail in Gmail just does not work for me and things I really want to follow-up with only get addressed if I forward them to myself at an other address. [Granted the amount of e-mail I am getting and daily communication is more then I can normally keep-up with at the moment. I deeply apologize if I owe you a response. I need to better embrace the DTD model as my GTOMG model leave too many things left unaddressed.]

Filters, Labels, and Tags

The Gmail interface does not work well for me personally to highlight, track, and respond to the mail. I had a lot of hope for Gmail and its ability to tag (or in Google terms, "label"), but its interface is really poor for doing this with anything more than 10 or 15 labels. When I want to manually applying more than one label the interface is really poor (at best).

GTDGmail

I have looked at the GTDGMail mail as a solution, as its interface is much much better than what Google has churned out. While the GTDGmail is a vast improvement the remainder of Gmail for personal or work mail does not scale to meet my needs on that front. If you are unpleased with the Gmail labelling, as most I know are, you owe it to yourself to look at GTDGmail.

Yahoo! Bookmarking and Broken Roadmap

[Update: [This response came from Nathan Arnold an engineer on the Bookmarks/Social Search team

It would seem that either we've under-communicated the roadmap ideas, and you've gotten the wrong impression of what's going on.

No MyWeb user is being forced to use Bookmarks or Del.icio.us just yet. Del.icio.us continues to stand on its own, and MyWeb and Bookmarks continue to share your data. If you save something in Bookmarks, it will be private in MyWeb. If you save something in MyWeb, it will show up in Bookmarks and you can edit it their (bookmarks being private, only you can access it).

The eventual roadmap is to migrate users off MyWeb only when the good social elements of MyWeb have been integrated into the bookmarks product. Until that time, users can continue to use MyWeb as they see fit. When we do shut the switch off to MyWeb, the same features will be available on Bookmarks.

At that time, they will ALSO have the option of migrating content to del.icio.us.

Hope that clears it up...]

I have received a lot of response to one item from yesterday's post, Yahoo! Bookmarks Beta (or Alpha), which looked at the new bookmarking replacement from Yahoo!. The response has been rather harsh and critical of one move, that is pulling the MyWeb 2 content into the Bookmarks Beta. Most IMs and e-mail are from people who are really livid that their social bookmarking content is pulled into a closed system. Had Yahoo been smart and clearly stated they were doing this on the Bookmark Beta page it would not have helped it seems as they took people's information from one context and are breaking that context. Not grasping this essential component has be questioning if Yahoo really has thought this through. Yesterday I focussed on the design and development problems, today I am focussing on the product issues.

Bookmarking Beta

Yahoo! drastically needed to update their Bookmarking tool. It is a tool that is widely used and was really clumsy in today's web works. The ease of use of the new tool and adopting MyWeb 2's saved pages and adding tagging to folders was essential. Bookmarks is a closed system as it always has been, but some elements of sociality are integrated that are seemingly familiar and comfortable for regular people.

Bookmarking Beta has a good overview video highlighting some of the new functionality and possibly helpful help pages (ironically the link for help is broken in Safari and the in Firefox you can get to the help page, but the content is not viewable). The marking and explanation around the new Bookmarking tool is good and is needed.

Breaking Social Bookmarking

Yahoo! moving the the small base of people using MyWeb 2 into Bookmarking Beta was flat out foolish. I thought so yesterday, but there were so many other things that needed addressing I lumped it in with the rest. The livid responses I received about this one made me realize it really needs more focus. Yahoo! never explained or marketed MyWeb 2 well, if at all. It is a rather good tool that did some things really well. One of the things that was quite good was its ability to share and recommend items from your friends and contacts. This was a component that oddly was well ahead of del.icio.us and was in the product before Yahoo! acquired del.icio.us. The potential for great social interactions, recommendations, and interactions was central for most of the people that used MyWeb 2 regularly. For others it was a more friendly interface to a social bookmarking tool than del.icio.us (I will get to this in more depth in a moment).

Moving MyWeb 2 content, which is content with intent to be social into a tool that is not social is really backwards thinking. The strong reactions by people who use the tool prove this out. Connecting those dots to begin with deeply has be questioning if Yahoo! gets what they are doing. It is an old web mistake, a really poor old web mistake.

Shrinking 3 to 2

The stated roadmap for MyWeb 2, Bookmarks, and del.icious has Yahoo! moving three main products into two. Two are similar and one is different. Bookmarks is different as it is not traditionally a social tool (not saying it could not or should not be, if done well). MyWeb 2 and del.icio.us are similar tools in that they are both social bookmarking tools. While they are similar the audiences for both are vastly different and the I am really not sure they will or even should mix.

Yahoo! Innovation and Focus on Regular People

Yahoo! in recent years has bought some incredibly innovative companies. There was a whole lot of questions about integrating products that were innovative into the standard Yahoo! offerings. The first of these companies was Flickr, which was a product that was (and is back to being) incredibly innovative. Flickr was vastly different than Yahoo! Photos and many questioned how Yahoo! would integrate them. What Yahoo! did with Flickr is take some of their innovations and integrate them into their mainstream Photo product. What Yahoo! did that was brilliant was leave Flickr as a its own product and let them innovate and test the waters. The Flickr team has grown and they are back to doing insanely brilliant things. Integrating a Flickr into Photos would not have been good for either product. Photos is aimed at regular people who love the product and it serves them well. Flickr is a different beast as it is very social and it is very emergent and it has a fan base that gets that. Flickr has passionate users that love the new features, functionality, and sociality. It has an interface that meets those passionate fans.

Yahoo! has an incredibly large user base (around 70 million people). Its focus is on regular people and serving their needs really well. It is currently going through upgrades to its interfaces for many products, see the Yahoo! homepage for a sample of the great interfaces that are aimed and working really well for regular people and are seemingly being brought to other products, like Bookmarks. These regular people are not the alpha geeks and followers of the innovative products, they want products that work as they expect and they are comfortable with allowing them to do what they want and need. Yahoo! gets this really well and are marrying the innovation and improved design that will work across browsers for these regular people. Yahoo takes time and care ensuring that the products are as smooth, bug-free, and usable as any product or company out there (possibly better than most). They build real products that real people can use.

Innovation and del.icio.us

The big problem I see, which is far worse than the big mistake of moving MyWeb 2 into Bookmarking Beta, is taking an innovative product like del.icio.us and pushing it mainstream. Currently, del.icio.us has about 1 million users. These users are not the normal Yahoo! regular people users, they are ones that will use and enjoy innovative products. The del.icio.us interface is one that many of the regular people understand or like (I have done a decent amount of user testing around this) as it seems very "geeky" and I have heard comments along the lines of "I never liked DOS". This is fine as many of those that use and passionately love del.icio.us enjoy the interface. The interaction design, like the compound tag terms are really foreign to regular people, who more easily understood the comma separated tags with spaces between real words (as that is how most regular people write a string of terms). It has a completely different base of people using it than regular people.

Yahoo! really needs del.icio.us to keep innovating. Joshua Schacter and his team are doing incredible things and they need to keep trying new things and pushing the envelope. Yahoo! really needs a del.icio.us, just like it needs Flickr to remain a distinct product. I have constantly wondered why del.icio.us never took on Yahoo! branding like Flickr or Upcoming, but of late I had thought it was letting del.icio.us innovate and be free, which makes a lot of sense.

Poisoning the Water

What the Yahoo! roadmap seems to be doing is poisoning the water. Bringing del.icio.us into the mainstream will piss off many of those people who are passionate about del.icio.us and its innovation. There were fears of this with Flickr, but Yahoo! proved that leaving Flickr alone was valuable to the company as a whole. Either Yahoo! does not care about the innovation or the passionate users that help provide feedback on social bookmarking to Yahoo! or they don't get what they have. There are two very different sets of people using Yahoo! products and those using del.icio.us. Mixing the two will more likely alienate the passionate del.icio.us users or not be a product that will work well with regular people. Like Flickr and Photos they are two separate groups of people. Yahoo! needs both groups of people to maintain is regular people using Yahoo! and to keep the innovation going.

What Roadmap?

It really makes no sense to poison del.icio.us by pushing it mainstream. So what roadmap? It seems like Yahoo! should have a self supporting tool with del.icio.us with a revenue neutral product (at least revenue neutral) that is ad supported. It needs that quick moving testing and innovation platform (it also needs them for many other products, like calendaring, address book, file storage, etc.) to keep the pipeline filled with good well tested ideas that work with people who are understanding of emergent systems. These good ideas can then flow into testing for the tools for regular people and see if they work there. Yahoo! needs its social bookmarking advocates that love del.icio.us, they can not afford to lose their eyes, interest, or input.

So where does the social bookmarking tool or features for regular people go? Yahoo! needs its new and improved Bookmarking tool and it needs del.icio.us. Changing del.icio.us to go mainstream would be a monumental screw-up. Bringing more sociality into the regular Bookmarking tool, would be a better option. Yahoo! already screwed up by putting content from a their social bookmarking took into a non-social bookmarking tool. The failures of MyWeb 2 were largely no marketing and no iteration to fix the many rough bits.

New ideas explaining and time. Innovation takes time to become integrated into use by regular people. Innovation and understanding of new constructs and concepts get adopted through reading the manual (FAQ or Help), watching a demonstration, reading about it in their normal media streams, watching friends and co-workers, and recommendations of friends. Yahoo! is beginning to take these steps with Bookmarking Beta, they never did this well for MyWeb 2. Bringing the new tools of sociality into the regular Bookmarking tool with highlighting the need for it (triggering the lightbulb moment) and various means of educating would make sense. The social networking tools should become part of the mainstream. Tying these interactions and relating them to known social constructs in peoples lives for sharing information with some groups and not all is something many regular people get. It takes explaining it in terms that regular people understand. Yahoo! does this explaining very well in many other places, why is it so difficult to grasp for social networking?

One avenue for introducing social bookmarking into the mainstream is sharing bookmarks with Yahoo! Groups that they already belong to. Many people have their bridge club in Groups or their kid's soccer (football) team. They have groups of people that they are comfortable sharing links and other information with already. Limiting the new Bookmarks tool to e-mail and SMS is fine, but it seems like there is a ready audience waiting for a well explained tool that would solve technology problems they already have, which is sharing links and bookmarks with people they already know and trust. Yahoo! really needs to use what they do well in various contexts and various audiences that use it.

Yahoo! Bookmarks Beta (or Alpha)

Yahoo! has released it fourth or fifth public bookmarking site, Yahoo! Bookmarks Beta to go along with Yahoo! Bookmarks, del.icio.us, and two versions of Yahoo! MyWeb. This new version seems aimed at being a long needed replacement for the relatively ancient Yahoo! Bookmarks. But, as the post on Better Bookmarks, Better Toolbar this new Bookmarks will do away with Yahoo! MyWeb, as MyWeb will be bundled into del.icio.us. This for me seems really odd as MyWeb2 was much better with the social network than del.icio.us has been. I am going to focus on the new Bookmarking site, because there are some things I like, but there are things that are quite broken and should have been caught with a decent quality assurance test or a decent interaction design heuristic test (some of the things that are broken have been broken in MyWeb 2 for months and it seems to have been imported here). I am normally a big fan of what Yahoo! does, but this release is horribly bumpy and would to be better suited with an Alpha moniker.

Y! Bookmarks Beta Good Things

Yahoo! Bookmarks has been needing an overhaul for years. It is great to see that the six or seven year old product is finally getting attention. Keeping the folder metaphor is good for those that have lived in that realm is a good thing and including tagging as well is a great step forward for this product (oddly, an odd interface for adding tags is used, but that is for later and a rather minor thing compared to the bigger bumps). Having the video for an introduction is a great step forward and would have been a great asset for MyWeb 2 (not so sure it would help adoption with del.icio.us as its interface seems to be a stopping point for regular people using the web) as it would illustrate the lightbulb moment for people to understand why MyWeb 2 is important and useful.

The basic interaction design improvements are very good, with the drag and drop (there are usability/accessibility limitations with drag-and-drop and it would seem like the click-and-stick would have been much better, but that is another long post). The three view options for the bookmarks is helpful too as it provides a nice visual interface with helpful information or ones that are more scannable for people. The layout of the full view is a really nice improvement over the existing MyWeb 2 interface. Another great step forward is the URLs are readable links in the status bar not the hash or unfriendly to human links that were in MyWeb 2.

The URLS overall are well designed in Bookmarks Beta. They can be guessed and edited easily. This is a wonderful change from MyWeb 2.

Bookmark Homepage Oddities

As mentioned above there are some (many) places that need help or some attention to detail in the new Bookmarks. I am using screen captures to help illustrate the points and the images are on Flickr and notations are there. Some of this seems snarky at times, but I am rather shocked that so many details and blatant errors made it public. I am a huge Yahoo fan, for a long list of reasons, but this does get me to question the attention to detail and care that goes into design and development. This was likely hundreds of hours of work by a team and a lot of testing. Just really surprised.

When I first came to the new Bookmarks Home page I was surprised to see all of the content. My expectation was it was going to be my old bookmarks that were included in My Yahoo! pages, which I update and are extensions of bookmarks from 1999. There was no clue on the page that the content had come from MyWeb 2, it took some digging and the "imported delicious" in my tags was the clue. There is no explanation how the bookmarks would be integrated into My Yahoo (I don't want my 2,400 some MyWeb bookmarks in My Yahoo).

The interface on Bookmarks Beta, while nice is difficult to find the sorts and folder/tag view modification as the typeface is very small. The "Sort by:" does not state was the default sort is. The sort is a toggle between date and title (presumably title by alphabetical sort, but my assumptions seem to be off on many things on the site).

The tools bar with view selection, add, edit, move, send, and delete was a little confusing. Some of the tools relate to making a check box selection in the bookmarked items, but that is not clear. While, other tools are not related (view selector and add). I easily understood view, add, edit, and delete were. Move has an icon that indicates moving out of a folder, but I was not clear where a "move" would put the selected items. Was it going to a folder, into My Yahoo sidebar, into del.icio.us, etc. Where was it moving things to? Send had similar problems as one could send by e-mail (should it state e-mail instead?) Why not use the really helpful convention in Yahoo! Local, which is really clear as to where things can be sent? Lastly, I found out that deleting something from Bookmarks removes the item from MyWeb 2 and that should not happen, unless it is made clear in the page that your bookmarks are being pulled from that repository, which Bookmark Beta fails to do.

Edit Bookmarks Broken

The Edit Form page was where I began to think that the Bookmark Beta was more an Alpha. I had first thought it was my using Firefox 2 as a browser, but the same if not worse problems also exist in my Safari browser. The edit bookmark screen is missing labels for the form fields, but it is also missing the existing content. It seems that this could be caused by relying on JavaScripting rather than a server generated page, as this page does not degrade well at all. Additionally the tag fields are empty, where the tag I want to edit should be. If the tag had been in the text box field I would have had a far more painful time separating the multi-term tag into its intended single term tags. Yahoo MyWeb 2 did this really well with a convention called commas. The social bookmarking site, Raw Sugar also uses this common convention and has wonderful affordance for assisting people with their comma separate string of tags. Having text box fields limits the ability for scaling, even if the interface populates the screen with a new text box when the five offered are filled it is still a really clumsy interaction it seems (I know Yahoo! test the living daylights out of their interfaces, which is a great thing, and I would love to know how this interface ended up in the public). Oddly, the one thing missing from this screen is the ability to add this bookmark into a folder. The new Bookmark tool is keeping the folders or is it not? Should not all of the possible interactions be available from the edit view?

Additionally, in a second view of the bookmark edit screen you will see the selected entry is not next to the bookmark edit screen. This likely means that the item being edited, if selected from the lower portion of the page, will not be anywhere near the editing box. There really must be closer. There is a lot of JavaScript being used on the page already, why not hide the items not selected for editing to provide a better proximity for people editing?

Bookmark Search Missing Items or Poor Sort

I tried "Search bookmarks" to get "tech" items. This search is supposed to query tags, titles, descriptions, etc. The resulting set was missing the first item from my default view, which is tagged "tech" is not in this set returned. This set is set for a sort order by date, which should put the item at the top of the returned set. This was something I really wanted to try in search as a similar returned set has been the result in MyWeb 2 and del.icio.us for at least a couple months. The algorithm is horribly off or the the sort is off. The good thing in the Bookmark Beta is it lets you know the sort order (the state in the default result is called out correctly),and lets you select a different sort order. Unfortunately, the search is broken as it is elsewhere. When I ran the search on tags (in the tag view portion of the page) the proper result set was returned with the most recently added item with a "tech" tag right at the top of the date order sort.

The labeling of the page and the type of search is missing from the page. The heading for the results states "Search Results 1-10 or 572", but it does not say what type of search I just ran. A proper heading should be should be "Search Your Bookmarks Results 1-10 of 572".

Add Bookmark Screen

This page has few oddities. The thing that stands out on this add bookmark page is the "My Tags" area. In the folder view of that content object you can drag-and-drop an item into a folder. The convention has been set that there is a drag-and-drop connection between that content object and my bookmarks. But in the tag view you can not drag one of the 20 tags into an empty (or filled) tag text field. The convention that was set, does not extend.

More troubling is the "My Tags" content object has find functionality stating "Type Tag here" in the text field next to the find button. When I have the add screen open I am not expecting that to take me to a new screen. Since the add tag interface does not have type ahead from by tag set, I would think had been hopeful that I could drop in a tag and have other related tags I have used on bookmarks would surface. What does get returned is a tag search result page and my add bookmark screen is blown away. I realize that the convention for what happens with tag search/find is already set, but since the convention for drag-and-drop is broken from folders, other things could be emergent as well.

All My Tags

This page is held back by poor labeling with the "All Tags" label, but it is actually "All My Tags" or some similar convention, as they are not all the tags from all of the users. The tags are semantically well structured in the XHTML as they are an unordered list, which is easy to parse mechanically or for accessibility reasons. The layout of the tags would benefit from having the list be full justified, which would provide a little more space around the tags leading to easier scanning of the page full of tags.

It is odd that the page has a handful of weighted tags, the flat list of tags alphabetically is easier to scan than a weighted tag cloud but these five tags that are most often used seems to be rather odd. I am quite happy not to see a full tag cloud.

Recommended Bookmarks

The Recommended bookmarks tab is the old unuseful default page from MyWeb 2, also known as the Interesting Today page. Ironically, there has never been anything interesting on this MyWeb 2 page. Yahoo Bookmarks has a really good clue as to what I find interesting (or any other person using the tool) or pay attention to, it is our bookmarks. We make an explicit statement each time we bookmark something as to what we have an interest in. This can easily be paired to find people who have bookmarked the same items (this identifies people who may be good sources for new bookmarks to recommend) and what vocabulary they have used to call that bookmark something (if they use the same terms to describe the bookmark it can be easily and most often correctly deduced that we do really have similar interests) and we have a few similar matches like this that person, their terms, and bookmarks can be used to build a list of things I would be interested in. If you take that list and parse it against things I have already bookmarked you will have a killer list of things to recommend me that I will care about. This can be server intensive, but the matching and pairing does not need to be done on the production server for the bookmarks, it can be chugging away in the background and serving up recommendations. This flows directly out of the presentation I have given to Yahoo! Tech Dev and have had many long discussions about at Yahoo! Since this is part of a public presentation I give all of competitors to Yahoo! have the information and most are putting it to use in various ways.

Wrap-up

Some of this seems harsh, but it is a public release by Yahoo! with a Beta moniker thrown on to it. But, much of this information Yahoo! already has as they have asked for the feedback before and received it. Things just don't get fixed. Some of these things are minor, but others are not details, they are big glaring errors. Yahoo has some of the best brains, designers, and developers on the planet and they should be producing products, even with Beta moniker that are not this rough. This is much closer to a Google product that is launched and is really rough around the edges and will likely not get fixed. At least I know with Yahoo things normally get ironed out, or at least they did.

None-the-less this has promise and it should be more accessible to regular people than MyWeb 2, but it seems really silly to throw out MyWeb 2 as it does many things better than del.icio.us, but del.icio.us does many things insanely well. Seeing the two products mixed will be a really tough challenge as it could easily break the fan base in del.icio.us or make a social bookmarking site like MyWeb 2 less approachable by putting a more geek-centric del.icio.us interface on it.

[I have added a follow-up to this focusing on the Yahoo! Roadmap for Social Bookmarking.]

kGTD is Getting Things Real

I/we got a love letter or what I did this summer letter from Ethan at Kinkless, you know the maker of the killer kGTD (for Getting Things Done fans on Mac) extension for OmniOutliner.

What I really enjoyed was the apology and lighthearted story. Yes, I am quite looking forward to the next iteration or two from kGTD. But, Ethan connected with his community to keep them close and let them know he still cares about them and even apologized for his absence and lack of communication. This was rare and well done. He just won the hearts of his fans (how have not had to pay for his great contribution to our digital lives).

One things to note (if you are not familiar with kGTD as you are not interested in Getting Things Done (I am not being snarky, just you are not part of the kult) or are on a platform other than Mac) is kGTD caused the software it extends to get redesigned/reengineered to better support the tool. The kGTD fans caused a spike in purchases of OmniOutliner that they embraced many of the fan requests for product improvement. In turn the OmniOutliner had performance increases and functionality improvements that made their over all product much better than it already was. It shows what a great extension or external product layered on top of another product that is open for modifying can do for the whole ecosystem. OmniOutliner had a avid fan base, but it grew even larger and more avid with this kGTD extension. All of the Omni products are great and have deep followings.

The human, "we are just like you", approach to connect with those that use and have interest in the product helps keep it real and friendly. We connect more closely with the developer and the person. It builds a better bond. I have been deeply impressed and interest rekindled.

Do Not Break the Web

On the list of things you should never do is Do Not Break the Web particularly for important resources. No matter what problems exist in winding down a partnership, never, never mess with the public good that has been done. This may be one of the most damaging childish acts I have seen in a while.

One only hopes that the Slidell Hurricane Damage Blog can come back to life as it was a central resource used by people and proved blogs have a place. Who cares who built it. It has real value to real people.

This site was informative, provided a central point of communication, and built community. It was about those that used it not those who made it.

Platial Turning it Up

A few months ago a couple of friends pointed me to Platial a social geo-annatation site that is build on top of the Google map API. As luck would have it I met up with the creators and developers of Platial while in Amsterdam at XTech 2006. I was in deep "just got off an overnight flight" syndrome, but really enjoyed talking with them non-the-less.

Platial is headquartered in Portland, Oregon and on my recent trip I stopped in to say hello. Not only do they have killer developers and staff, an incredible workspace, but great things are coming to Platial. I left even more impressed with the tool and the direction it is heading than I was prior.

If you have not tried it, head on over and give it a try. Remember to keep coming back as they have more killer stuff in the pipeline.

Technosocial Architect

Those of you that know me well know I am not a fan of being labeled, yes it is rather ironic. A large part of this is a breadth of focus in the lens, from which I view the world. I am deeply interested in how people interact, how people use technology, and the role of information in this equation. My main interest is information and information use, when to people want it and need it, how people acquire it. I am utter fascinated by how technology plays in this mix and how important design is. I look at technology as any mediated form of communication, other than face-to-face communication. The quest began in the technology "quot;paper age" looking at layout and design of text and images on the printed page and the actual and latent messages that were portrayed in this medium. I also dove into television and video as well as computer aided visualizations of data (Tufte was required reading in quantitative methods class (stats) in the early '90s in grad school).

Well, this life long interest only continued when I started digging into the web and online services in the early 90s. But, as my interest turned professional from hobby and grad student my training in quantitative and qualitative (ethnographic) research were used not for public policy, but for understanding what people wanted to do with technology or wished it would work, but more importantly how people wanted to use information in their life.

Basis for Digital Design and Development

As I have waded through web development and design (and its various labels). Most everything I have done is still based on the undergrad training in communication theory and organizational communication. Understanding semantics, rhetoric, layout, design, cogsci, media studies, cultural anthropology, etc. all pay a very important part in how I approach everything. It is a multi-disciplinary approach. In the mid-80s I had figured everybody would be using computers and very adept by the time I finished undergrad, that I thought it was a waste to study computer science as it was going to be like typing and it programming was going to be just like typing, in that everybody was going to be doing (um, a wee bit off on that, but what did I know I was just 18).

People Using Information in Their Life

The one thing that was of deep interest then as it is now, is how people use information in their life and want and need to use information in their life. To many people technology gets in the way of their desired ease of use of information. Those of us who design and build in the digital space spend much of our time looking at how to make our sites and applications easier for people to use.

Do you see the gap?

The gap is huge!

We (as designers and developers) focus on making our technology easy to use and providing a good experience in the domain we control.

People want to use the information when they need it, which is quite often outside the domains we as designers and developers control.

Designing for Information Use and Reuse

Part of what I have been doing in the past few years is looking at the interaction between people and information. With technology we have focussed on findability. Great and good. But, we are failing users on what they do with that information and what they want to do with that information. One question I continually ask people (particularly ones I do not know) is how are you going to use that information. When they are reading or scanning information (paper or digital it does not matter) I ask what is important to them in what is before them. Most often they point to a few things on the page that have different uses (an article referenced in the text, an advertisement for a sale, a quote they really like, etc.). But, the thing that nearly everything that they find important is it has a use beyond what they are reading. They want to read the article that is referenced, they want the date and location for the sale (online address or physical address and date and times), they want to put the quote in a presentation or paper they are writing.

End-to-end is Not the Solution

Many companies try to focus on the end-to-end solution. Think Microsoft or Google and their aim to solve the finding, retaining, using, and reusing of that information all within their products. Currently, the companies are working toward the web as the common interface, but regular people do not live their life on the web, they live it in the physical world. They may have a need for an end-to-end solution, but those have yet to become fully usable. People want to use the tools and technologies that work best for them in various contexts. As designers and developers we can not control that use, but we can make our information more usable and reusable. We have to think of the information as the focal point. We have to think of people actually connecting with other people (that is individuals not crowds) and start to value that person to person interaction and sharing on a massive scale.

Our information and its wrappers must be agnostic, but structured and prepared in a manner that is usable in the forms and applications that people actually use. The information (content to some) is the queen and the people are the king and the marriage of the two of them will continue the reign of informed people. This puts technology and the medium as the serf and workers in that kingdom. Technology and the medium is only the platform for information use and reuse of the information that is in people's lives. That platform, like the foundation of a house or any building must not be noticed and must serve its purpose. It must be simple to get the information and reuse it.

Technology and Design are Secondary

Those of us that live and breathe design and development have to realize what we build is only secondary to what people want. It is the information that is important to regular people. We are only building the system and medium. We are the car and the road that take people to Yosemite where they take pictures, build memories, bond with their travel companions, etc. What is created from this trip to Yosemite will last much longer than the car or road they used to get them to the destination. We only build the conduit. We have to understand that relationship. What we build is transient and will be gone, but what people find and discover in the information they find in what we build must last and live beyond what we control and can build or design. We must focus on what people find and want to use and reuse while they are using what we are designing and building for them.

Information as Building Blocks

All of what is being described is people finding and using information that an other person created and use it in their life. This is communication. It is a social activity. This focus is on building social interactions where information is gathered and used in other contexts. Information use and reuse is part of the human social interaction. This social component with two people or more interacting to communicate must be the focus. We must focus on how that interaction shapes other human interactions or reuses of that information garnered in the communication with an other and ease that interaction. If you are still reading (hello) you probably have something to do with design or development of technology that mediates this communication. We are building social tools in which what is communicated will most likely have a desired use for the people interacting outside of what we have built or designed.

Technosocial Architects

People who understand the social interactions between people and the technologies they use to mediate the interactions need to understand the focus is on the social interactions between people and the relationship that technology plays. It is in a sense being a technosocial architect. I ran across the word technosocial in the writings of Mimi Ito, Howard Rheingold, and Bruce Sterling. It always resonates when I hear technosocial. Social beings communicate and inherent in the term communication is information.

Focus on People, Medium, and Use

Just above you see that I referenced three people (Mimi, Howard, and Bruce) as people who used a term that seems to express how I believe I look at the work I do. It is people, more importantly, it is individuals that I can point to that I trust and listen to and are my social interpreters of the world around me. These people are filters for understanding one facet of the world around me. People have many facets to their life and they have various people (sometimes a collective of people, as in a magazine or newspaper) who are their filters for that facet of their life. There are people we listen to for food recommendations, most likely are different from those that provide entertainment, technology, clothing, auto, child care, house maintenance, finance, etc. We have distinct people we learn to trust over time to provide or reinforce the information we have found or created out of use and reuse of what we have interacted with in our life.

Looking at many of the tools available today there is a focus on the crowd in most social tools on the web. Many regular people I talk to do not find value in that crowd. They want to be able to find individual voices easily that they can learn to trust. Just like I have three people I can point to people in social software environments look at the identity (screen name many times) as their touch point. I really like Ask MetaFilter as a social group "question and answer" tool. Why? Mostly because there are screen names that I have grown to know and trust from years of reading MetaFilter. The medium is an environment that exposes identity (identity is cloaked with a screen name and can be exposed if the person so decides in their profile). People are important to people. In digitally mediated social environments the identity is that point of reference that is a surrogate for name in physical space. In print the name of the writer is important as a means to find or avoid other pieces or works. We do the same in movies, television news, television shows, online videos, podcasts, blogs, etc. the list does not end.

Our social mediums need to keep this identity and surface the identity to build trust. People use identity as gatekeepers in a world of information overload. When I look at Yahoo! Answers and Yahoo! MyWeb (my absolute favorite social bookmarking tool) I get dumped into the ocean of identities that I do not recognize. People are looking for familiarity, particularly familiarity of people (or their surrogate identity). In MyWeb I have a community (unfortunately not one that is faceted) where I trust identities (through a series of past experience) as filters for information in the digital world around us, but I am not placed in this friendly environment, but put in an environment where I find almost nothing I value presented to me. This is the way Yahoo! Answers works as well, but it does not seem like there is the ability to track people who ask or answer questions that a person would find value in.

The tools we use (as well as design and build) must understand the value of person and identity as information filters. The use of information in our lives is one explicit expression of our interest in that subject, the person who created the information, or the source what housed that information. Use and reuse of information is something we need to be able to track to better serve people (this gets in to the area of digital rights management, which usually harms information use more than it enables it, but that is another long essay). The medium needs to understand people and their social interaction people have with the information and the people who create the information and the desired use. This use goes well beyond what we create and develop. Use requires us understanding we need to let go of control of the information so it may be used as people need.

Need for Technosocial Architects

Looking at the digital tools we have around us: websites, social computing services and tools (social networking sites, wikis, blogs, mobile interaction, etc.), portals, intranets, mobile information access, search, recommendation services, personals, shopping, commerce, etc. and each of these is a social communication tool that is based on technology. Each of these has uses for the information beyond the digital walls of their service. Each of these has people who are interacting with other people through digital technology mediation. This goes beyond information architecture, user experience design, interaction design, application development, engineering, etc. It has needs that are more holistic (man I have been trying to avoid that word) and broad as well as deep. It is a need for understanding what is central to human social interactions. It is a need for understanding the technical and digital impact our tools and services have in mediating the social interaction between people. It is a need for understanding how to tie all of this together to best serve people and their need for information that matters to them when they want it and need it.

Still Thowing Out the User

There is much buzz about getting rid of the term user these days. Don Norman talks about using the term person, PeterMe picks up on this, and others are not happy with the term "user generated content", like Jon Udell who would like to use "reader-created content", Robert Scoble who believes it is screwing the Long Tail, and Jeff Veen who talks about people writing the web. I have to agree, well I did more than agree.

Throwing Out the User

More than a year ago I got fed up with the user and wrote about saying Good Bye to the User. In years prior I have watched people having painful moments in usability testing. These people felt sorry that they could not easily use what we built and designed. They had empathy for us, but we just lumped them in the category "user". User is not a good word, it is a dirty four letter word. Far too many times designers and developers blame the "user". We tried to solve the user's problems. It was not the problem of the user, it is a real person's pain.

As designers and developers we know deep inside that technology is complex and difficult to use, but we often forget it. The term user has stood in the way. But using person or people, we can see the pain and feel the pain. Many of us consider ourselves users and we do not have these problems, but we are über users, who at one point had the same pain and struggles.

People are different, we have learned this early in life. We can take some characteristics and lump groups of people together, but there are so many important facets that that make us who we are it is difficult to lump people across facets. The only way to lump people separating ourselves as designers and developers out of the equation and putting the focus on regular people. If you are reading this, you are most likely not a regular person who has problems using technology as they wish or need to. It is real people with pain. It is real people who worry about privacy, identity issues, easy access to needed info for themselves and some easy access for some people they know but impossible access for most everybody else, etc. But, the problem with this is these real people do not know this is what they want or need until they do not have it an it becomes painfully aware to them.

Generating Content

I like approach of Jeff Veen and Jon Udell who focus on person-created content. In a hip world of popularity engines like Digg where the masses or crowd bubble up information we forget that most people listen and trust individual voices. We have done this with mass media for years. We trusted certain news anchors and certain reporters on television. We read and trusted certain journalist, columnists, reviewers, and opinion writers. This trust was not always to the wrapper of the communication, like a paper or the whole network news offerings. It comes down to people trusting people. Individuals trusting individuals.

Those of us who have been blogging for nearly a dog year or more understand it is about the individual. We are individual people creating content. We are individual voices. We may be part of a collective at times, but people trust us the person and over time may come to trust people we trust, whom our readers do not know and do not trust yet.

Bringing People Together with People

So what do we need in these social computing environments? We need to see the person. We need to have the ability to find the person similar to us. We want to find those whom are near in thought to us. This may not be the most prolific person on a subject or the most linked to, but their interests match our interests and or vocabularies are similar (often a very good sign of commonality). In the popularity engines we should be able to find those who have "liked" or "dug" things similar to that which we have the same feelings and/or interests.

Doing Without the User

The past year I have been asked many times how easy it is not to use the term user. Well, at first it was hard to transition because it was a term I just used with out thinking. It was also hard because many of my clients and customers I worked with liked using the term user (they also have had many of the problems that come with the term user). But, over time I have a few clients using people and the empathy for the pain that the people who use their products feel is felt and it is reflected in their work products.

One benefit that came from focussing on the person and not the user has been being able to easily see that people have different desired uses and reuses for the data, information, media, etc. that the products I am working on or my clients are developing. I can see complexity more easily focussing on people than I could the user. Patterns are also easier to see looking at the individual people as the patterns resemble flows and not steps. When we focus on the user we try to fit what we built to pre-determined patterns, which we have broken into steps. We can determine steps that are roughly common points of task changing in the flows (changing from seeking to recognizing in a search task it part of an iterative flow, which we can determine is a separate step, but whether that leads to the next step or iterates a few more times is part of a person's information workflow.

Steps are Broken

One of the steps that is getting broken by real people is that around process. People use tools in different ways. For years we have been looking at a publish and subscribe model. But, that is missing a step or two when we look at the flows. People create content and publish it, right? Well, not quite. We are seeing people skipping the publish and pushing it straight to syndication. There is no single point where it is published and has a definable address. The old publish and subscribe model assumed publishing would syndicate the information (RSS, ATOM, RDF, etc.). But, we all know that syndication has been a really slow adoption for traditional media. It was many years after those of us blogging and syndicating information saw traditional media pick-up on the trend. But, traditional media has always understood going straight to syndication with columnists, radio, and television shows. It was the blogging community and personal content creators that were late to understanding we could just syndicate the information and skip the publishing step in the flow.

Getting to Watching People and Flows

How do we not miss things? We watch people and we need to pay attention to their flows. Each individual, each of their desires, each of their different personal information workflows, across each of their current devices, and how they wish they could have what we build inflict less pain on their person.

The person should not feel empathy for those of us building and designing tools and systems, we must feel the person's and peoples pain and feel empathy for them. Where have we stood in their way of their desired flow? Now we must get out of the way, get rid of the user, and focus on people to build and design more effectively.

Cultures of Simplicity and Information Structures

Two Conferences Draw Focus

I am now getting back to responding to e-mail sent in the last two or three weeks and digging through my to do list. As time wears I am still rather impressed with both XTech and the Microlearning conferences. Both have a focus on information and data that mirrors my approaches from years ago and are the foundation for how I view all information and services. Both rely on well structured data. This is why I pay attention and keep involved in the information architecture community. Well structured data is the foundation of what falls into the description of web 2.0. All of our tools for open data reuse demands that the underlying data is structured well.

Simplicity of the Complex

One theme that continually bubbled up at Microlearning was simplicity. Peter A. Bruck in his opening remarks at Microlearning focussed on simplicity being the means to take the complex and make it understandable. There are many things in the world that are complex and seemingly difficult to understand, but many of the complex systems are made up of simple steps and simple to understand concepts that are strung together to build complex systems and complex ideas. Every time I think of breaking down the complex into the simple components I think of Instructables, which allows people to build step-by-step instructions for anything, but they make each of the steps as reusable objects for other instructions. The Instructables approach is utterly brilliant and dead in-line with the microlearning approach to breaking down learning components into simple lessons that can be used and reused across devices, based on the person wanting or needing the instruction and providing it in the delivery media that matches their context (mobile, desktop, laptop, tv, etc.).

Simple Clear Structures

This structuring of information ties back into the frameworks for syndication of content and well structured data and information. People have various uses and reuses for information, data, and media in their lives. This is the focus on the Personal InfoCloud. This is the foundation for information architecture, addressable information that can be easily found. But, in our world of information floods and information pollution due to there being too much information to sort through, findability of information is important as refindability (this is rarely addressed). But, along with refindability is the means to aggregate the information in interfaces that make sense of the information, data, and media so to provide clarity and simplicity of understanding.

Europe Thing Again

Another perspective of the two conferences was they were both in Europe. This is not a trivial variable. At XTech there were a few other Americans, but at Microlearning I was the only one from the United States and there were a couple Canadians. This European approach to understanding and building is slightly different from the approach in the USA. In the USA there is a lot of building and then learning and understanding, where as in Europe there seems to be much more effort in understanding and then building. The results are somewhat different and the professional nature of European products out of the gate where things work is different than in the USA. This was really apparent with System One, which is an incredible product. System One has all the web 2.0 buzzwords under the hood, but they focus on a simple to use tool that pulls together the best of the new components, but only where it makes sense to create a simple tool that addresses complex problems.

Culture of Understanding Complex to Make Simple

It seems the European approach is to understand and embrace the complex and make it simple through deep understanding of how things are built. It is very similar to Instructables as a culture. The approach in the USA seems to include the tools, but have lacked the understanding of the underlying components and in turn have left out elements that really embrace simplicity. Google is a perfect example of this approach. They talk simplicity, but nearly every tool is missing elements that make it fully usable (calendar not having sync, not being able to only have one or two Google tools on rather than everything on). This simplicity is well understood by the designers and they have wonderful solutions to the problems, but the corporate culture of churning things out gets in the way.

Breaking It Down for Use and Reuse

Information in simple forms that can be aggregated and viewed as people need in their lives is essential to us moving forward and taking the pain out of technology that most regular people experience on a daily basis. It is our jobs to understand the underlying complexity, create simple usable and reusable structures for that data and information, and allow simple solutions that are robust to be built around that simplicity.

System One Takes Information Workflow to a New Level

While at Microlearning Conference 2006 Bruno and Tom demonstrated their System One product. This has to be one of the best knowledge/information tools that I have seen in years. They completely understand simplicity and interaction design and have used it to create an information capture and social software tool for the enterprise. Bruno pointed me to a System One overview screen capture (you do not have to login to get started) that features some of the great elements in System One.

One of the brilliant aspects of System One is their marketing of the product. While it has easily usable wiki elements, heavy AJAX, live search, etc. they do not market these buzzwords, they market the ease of use to capture information (which can become knowledge) and the ease of finding information. The simplicity of the interface and interaction make it one of the best knowledge management tools available. Most knowledge management tools fall down on the information entry perspective. Building tools that are part of your workflow, inclusion of information from those that do not feed the KM tool, is essential and System One is the first tools that I have seen that understands this an delivers a product that proves they get it.

The enterprise social software market is one that is waiting to take off, as there is a very large latent need (that has been repressed by poor tools in the past). System One tool is quite smart as they have built e-mail search, file access, Google live file search (you type in the wiki (you do not need to know it is a wiki) and the terms used are searched in Google to deliver a rather nice contextual search. This built in search solves the Google complexity of building solid narrow search queries, but the person using the system just needs to have the capability to enter information into the screen.

Those of us that are geeks find Google queries a breeze, but regular people do not find it easy to tease out the deeply buried gems of information hidden in Google. Surfacing people who are considered experts, or atleast connectors to experts on subjects is part of the System One tool as well and this is an insanely difficult task in an enterprise.

My only wish was that I worked in an organization that would be large enough to use this tool, or there was a personal version I could use to capture and surface my own information when I am working.

You may recognize System One as the developer of retreivr, the Flickr interactive tool that allows you to draw a simple picture and their tool will find related photos in Flickr based on the drawing's pattern and colors. It is a brilliant tool, but not as smart as their main product.