vanderwal.net

Popularity Overrated?

Matt McAlister brings up the problems of being popular. This is a subject I have been spending a fair amount of time thinking about the past few months. Matt has a statement that is at the core of my focus, "Popularity-driven models water down the value in those hard-to-find nuggets." I spend a lot of time with regular people talking to them about tagging and many of the newer web tools that are popular with the forward thinking web geek crowd. One of the biggest problems stated are around the popularity tools, like tag clouds and collective voting on news (e.g. digg, etc.).

The problems are related to popularity getting in the way of what they are seeking. The tag cloud is what gets noticed on pages, but most people think del.icio.us (or any other tool or service that uses tag clouds) is fully represented by the tag cloud. That is a huge problem as del.icio.us is a very broad tool, but a quick look at what is in a tag cloud or the new items on the front page has users thinking it is a very narrowly focussed social bookmarking tool that mostly attracts people with technical and web interests. This completely misses the communities that sit under that tag cloud. In popular tools most of the content and communities of interest are sitting below the tag cloud and are not represeted at all by the tag cloud.

Much of the value of human filtering, which is the capability of a social bookmarking tools (like del.icio.us, RawSugar, Shadows, and Yahoo's MyWeb 2) is in finding the those &#quot;hard-to-find nuggets" (as Matt states). The value in these tools is being able to follow certain people on specific subjects, which they bookmark and tag. Many of these tools are fairly good at this, but they must focus on the specific interests not just the person in that service. As the tools grow with more people using them the tools must scale to allow us to filter out the noise.

Popularity does not help filter, but it takes the fire hose of information and just focusses it. What we find with the popularity tools it that much of this information can be found elsewhere. Remember high school? Do the popular 10% represent the interests of the remaining 90%? Didn't think so. Now look at the popularity tools and interfaces and you begin to see the problems that the 95% of the web users have with these tools. They don't scale, they are tied to their interests that they celebrate as being popular. How do regular people fly below the tag cloud? How do regular people use a Digg or a memeorandum to find their interests (if these sites were that broad)? How do we (as web developers and designers) build for breadth and depths to surface that, which is lost in the regular web search engines?

Seeing how Yahoo's MyWeb 2 surfaces content that people in one's own community have found and bookmarked, it could be that tagging is one of the methods (MyWeb 2 is hands-down my favorite social bookmarking tool as it makes Yahoo Search the best search engine for me by a long shot because it focusses on my vocabulary and interests. Were my interests focussed on model railroading or knitting a tool along these lines would be far more valuble than any other tool. Finding new items, as well as the gems that are hidden, is quite tough on the web today and I don't see the popularity tools doing anything to fix this.

Does this mean that the popularity tools do not work? No, but their usage is limited.

Odd Moments in the Day - Odd Moments with Technology?

Today brought an odd moment. I looked up at iChat (my IM interface) and I see my name (Thomas Vander Wal) and podcast under Jeremy's name, which means Jeremy is most likely listening to a podcast interview with me. I had never seen that before.

Now I decide to share that odd moment with Jeremy, which I did not realize would cause Jeremy to have an odd moment.

How can the world of pervasive/ubiquitous computing ever get off the ground when we give each other odd moments through our friendly stalking? By the way I prefer using stalking, where as some people like the term monitoring, but the term monitoring does not cause me to think about privacy implications that I believe we must resolve within ourself or learn to better protect our privacy.

The incident today still causes me to chuckle for a short moment then realize how open we are with things on the internet and how different that seems to be even though most of our life has been public, but to a smaller and more localized group. It also resignals that change that came with the internet (well and much of technology) is that we can not see those who can see us. In a town we know the local video store guy knows what we rent, but now Amazon knows what we bought as do those people on our friends list whom we share our purchases with so they can have some insight as what to buy. My local video store guy in San Francisco, near California and 2nd or 3rd Avenue, was amazing. He knew everything I rented in the last few months and would provide perfect recommendations. Did he use a computer to aid himself? Nope, he was just that good and his brain could keep the connection between a face and videos rented and if you liked that video. He knew my taste perfectly and was dead on with recommendations. Not only was he on with me, but most others who frequented his store. He was great recommending, but also could help people avoid movies they did not like.

Was the guy in the video store freaky? Not really, well to me. He was a person and that was his role and his job. I worked in a coffee house for a while first thing in the morning. After a couple months I knew who the first 10 customers would be and I knew about half of the orders or possible variations of what people would order. People are patterned, I could tie the person's face to that pattern for espresso coffee drink order and I could recommend something that they should try. To some this was a little disturbing, but to most is was endearing and was a bond between customer and shopkeeper as I cared enough to know what they would like and remembered them (I did not often remember their names and most of them I did not know their names), but I knew what they drank. If is the familiarity.

So, with technology as an intermediary or as the memory tool what is so freaky? Is it not seeing into somebody's eyes? Is it the magic or somebody more than 3,000 miles away knowing what you are listening to and then have the person whom you are listening to pop-up for a chat? I think it is we have collapsed space and human norms. It is also difficult to judge intent with out seeing face or eyes. I was in a back and forth recently with a friend, but could not sense their intent as it seemed like the tone was harsh (for a person whom I trust quite a bit and think of as being intensely kind and giving) and I finally had to write and ask, but it was written from a point where I was bothered by the tone. My problem was I could not see the eyes of the person and see they playfulness or gestures to know their intent was playful challenging.

While at the Information Architecture Summit a couple/few weeks ago in Vancouver a few of us went to dinner and we played werewolf (my first time playing). But, I was reminded that the eyes hold a lot of information and carry a lot of weight in non-verbal communication. I could pick the werewolf whose eyes I could see, but in two occasions the werewolf was sitting next to me and I could not see their eyes. There was one person in each of the two games whom I did think was the werewolf as their eyes were signaling similarly to people who were not telling the truth in the cultures I grew up in.

Could technology be more easily embraced if it had eyes? Should we have glancing as Matt Webb has suggested and built an application to suggest? But could we take Matt'a concept farther? Would it be helpful?

This was a long post of what was just going to be pointing out an odd moment in the day.

CIO Magazine Gets Tagging and Folksonomy

CIO magazine has a wonderful article by Michael Fitzgerald on The Name Game: Tagging tools let users describe the world in their own terms as taxonomies become "folksonomies.". I get quoted in the piece, but aside from that the editorial is very good. Michael gets that putting information in each person's vocabulary is important. We loose so much information and having the means to pull it all back in and refind it is an incredible tool to have with in our reach.

Post SXSW Reality Change

Getting back from SXSW Interactive is normally a filled with feeling empowered and excited after hanging out with many like minds. This is normally followed by severe reality slap between my mind/soul and my pocketbook. I want to dive in and build and iterate projects, but where I was was not there in that same space I was there bringing them up to where things were in years past and older (sometimes expired) best practices.

I had thought this year I was going to have a similar experience to that of Ethan of feeling a let down not having people to talk to about the experience. Somehow I have kept the high from SXSW, in-fact I have been filling in the gaps on panels I did not make it to and deeply wished I had made it to by reading other's reviews and presenter's slides.

I think my changed experience is largely due to changing my surroundings this past year to focus on clients that really want to build services and a web that goes beyond the page and resonates in people's lives so that what they offer can be used and reused as people actually want and need to do in their life. As well I have been doing the same around tagging and folksonomy, which blends into social networking and refindability. Lastly I dove back into a project that I have been working on since November of last year, thanks to my trip to London, which is where the light went on and the project started getting framed and built in spare time (with the help of another with a tiny slice of time).

I have been increasingly putting my developer hat back on and scratching my own itch, while pulling in resources to make all of this come to life. SXSW helped put this into perspective. Now I just need to get my taxes and other corporate administrative stuff out of the way to build and finish preparing for the IA Summit in Vancouver, BC

Folksonomy in Physical Space

An example of folkonomy beyond the web. In a Flickr comment the person describes objects they found and strangers properly annotated. Folksonomy is not the content owner or creator tagging and annotating it is others.

This is quite apropos as Flickr, while not offering full tagging by others (if a photo is tagged orange, there is no reason (or way) for others to additionally tag the photo orange, which I wish would get fixed) Flickr does offer the ability for others to comment fully and add knowledge (or humor) to the photos. The string of comments, which this example is pulled is from a query Esther Dyson posted about the type of tree she photographed. Knowledge does not have to come from within but can come from around us as a collective.

Face Tagging

This year at SXSW Interactive I was interacting with so many people and getting many business cards. When I looked at the stack I could only tie about a third of the cards to face and conversations. In person I remember conversations tied to faces. In e-mail I remember conversations with a name. But the connection between names, faces, conversations, and business cards at conferences completely hit the wall this year.

By Sunday night or Monday, I was so tired that the problem was exacerbated and I really needed to find a solution. Well, Tuesday I started handing business cards back to the person who handed it to me and I took a picture of their business card next to their face, much like Nick Finck did back to me. This solution worked like a gem. Now I really wish I could go back to Saturday through Monday and capture the photos to tie to the cards.

Even the cards that I did not get a good capture in photo I was able to tie to the person. I am now tying back the people in photos to the people's cards. I am also remembering the conversations and who else was there when we were talking. Suck a good life hack for a tired and filled brain.

SXSW Interactive and Austin BarCamp Overview

This year's SXSW was incredible. It started out a little overwhelming as I realized there were six distinct groups that I hang out with and they don't really intermix. But, this all worked out, as by Sunday I realized that there was enough time to spend time with each group. SXSW has always been the place I escape to so to have wonderful conversations and to hang with many like minds. This year was did not let me down, in fact there were many like minds.

The Tagging 2.0 panel I was on seemed to have gone well, based on the comments that followed. (My presentation with diagram will be posted in a week or so.)

BarCamp Austin

I went over to the BarCamp Austin and had a wonderful time for the hour or so I hung out there. I was a little late for Tara's "Marketing your project: Cluetrain style presentation, but I really enjoyed what I heard. I also got to finally meet Chris Messina and thank him for making the original BarCamp enjoyable and accessible for those of use that were attending virtually (he walked the laptop around when the people moved

Best Take Away Ever

My favorite part of SXSW Interactive this year was not only getting to meet Bruce Sterling (finally), but having him sign my copy (or one of them) of his Wired Magazine article on folksonomy and myself, ":Order Out of Chaos". I got a kick out of the "Dr. Folksonomy".

When you get a chance go grab the podcast of Bruce Sterling's closing remarks, which were stellar and moving.

Killer Digits for the Pocket or Hip

This year, not only did the official SXSW site have a wonderful service to for their pushing their schedule (only the things you want) to your mobile device, but there were other great tools used enforce. It seemed many people had logged into Dodgeball for Austin, a mobile service that lets you know where your friends are and lets you ping the service to share your location. This made connecting with your friends at the right party, restaurant, or bar really easy (I do not normally have a use for this at home). I also used Upcoming to track the events I had interest in and then push them to my phone so I had the time and location with me at all times.

This is a really great example of moving information that is of value out of the web and into our real lives. As a web developer I realized years ago that most of the information that is on the web is not really usable or reusable as it is not structured to be used in the place or context where it makes most sense. Most people do not live their lives on the web they live them in the real world. Information and media must be built with this understanding.

Yahoo! Go Launches [Updated]

I am quite interested in the newly launched Yahoo! Go, which is self described as:

Yahoo! Go - a new suite of products and services for your PC, mobile phone and even your TV.

Yahoo! Go allows you to access the information and content that is important to you on whatever device you choose.

So wherever you go, your photos, your music, your email, " your life&#quot; is right there with you. Ready to go.

The service provides your contacts (address book), photos, messanger, and mail. All great to have where ever you go. This is a very helpful service.

But wait! It is missing one thing. Yahoo! states, "allows you to access the information and content that is important to you". If that is true it is missing one giant piece. Where is the calendar? [Update] The calendar is actually there. Russ Beattie (of Yahoo! Mobile) provided the following response:

Y! Go also syncs the Calendar, it syncs with your Yahoo! Calendar and uses the Series 60 native calendar app on the phone for alerts. The SyncML service also syncs the calendar on phones like the SonyEricsson's and Nokias which support it.

What really impresses me is the SyncML work. That news is one of the most impressive things I have heard on calendaring in a while. I have been waiting for Apple to go this route for their iSync for the last couple revisions and I thought they would be the leaders on this syncing standards front. Yahoo! seems to understand the needs today and the future, which is one of the things that has impressed me about Yahoo! in the last year or two (they really get it, possibly better than any other large web company, yes I am considering Google too). If you want more info on Yahoo! and using SyncML Russ has the following post on Yahoo! Mobile Services: SyncML and More. I am still not sure why the marketing people left out calendaring. [/Update]

<ignore>Of all the things to leave out.</ignore> The calendar is one of two pieces of essential social data that people complain constantly that they do not have access to, or did not sync properly (the other is contact info). A large part of our social communication is about the "next". It could be the next call, the next meeting, the next lunch, the next... you fill-in the blank. Social is not completely about the now, it is about the future too. Not having a component to connect in the future and to ensure proper planning it is only a partial social tool.

One of my pet peeves the last four years, or so I have been working with the Model of Attraction and the Personal InfoCloud (your information you are interested, that you have attracted to your device, becomes attracted to you and moves across your devices so it is at your ready call when you want it and need it) is constant access to one's own information, which means whether you have connectivity or not and is available on the device you have with you (it must be device and platform agnostic). Yahoo! seems to get this all but for that one important bit.

In the past year Yahoo! purchased a company that provides event information (Upcoming), which could tie wonderfully into a calendar (either as events you are attending or potential events). Yahoo! also recently announced connecting Tivo and your Yahoo! calendar. We know they get the importance of the calendar. Where oh where is it? [Update] It is actually there just not advertised.[/Update]

Delicious Lesson and Social Network Ecosystems

Joshua Porter brings up a wonderful point he is calling the "Delicious Lesson". The Del.icio.us Lesson is incredibly important, as it is one thing that many tools and implementations of the social web do not get. The person must get value for their interaction in the service or it will fade.

I see so much focus on the technology, the interaction components, the network effect, etc. But, the driver for these services that are successful is that they have a direct primary value for the person choosing to use them.

A Little Effort for Greater Personal Payback

Jeff Hawkins (the inventor of the Palm device and pen-based writing language (Graffiti) Palm used) talks about the most important point for people to adopt and learn Graffiti was it gave the person value. Jeff points out that learning Graffiti took a little bit of time, but people could see value of learning Graffiti as it made for a quicker input of information. There was personal value that did not take a lot of initial effort to learn, which returned a much greater value.

Social Network Ecosystems

In social networks and personal interaction with web applications and their associated communities there is a ecosystem. The social networks have value chains. I have been playing with this idea for a few months (mostly with in the intersection of the Personal InfoCloud and the Local InfoCloud. I have been using it on some personal projects and it is weaving its way into my consulting practice (but with focus on the full ecosystem and values).

The personal interaction with the system/application/service and value derived is a viable measure, particularly when there are two points of value for the person. The first personal value is derived from the service returning direct value to the person for their interaction. In del.icio.us it is making one&039;s own bookmarks/favorites more easily refindable, the ability to expand one's own bookmarks/favorites beyond the functional restrictions of the browser, and having access to the bookmarks/favorites from any browser anywhere one has web access. The second value is the network value, which can be a feeling of digital philanthropy (doing it out of goodness), personal attention (being an authority, coolness, building points for alphaness, etc.), a driver for monetary reward (recognition increases clicks to an site with ad revenues, builds attention for a business, etc.), etc.

Attention is Value

Attention for those providing development, like in the widget communities for Yahoo! Widgets and Apple Dashboard is very important. In the podcast of the Niall Kennedy and Om Malik interview with Kevin Burton regarding APIs this issue gets brought up (beginning at 15:19 into the podcast). The example discusses Konfabulator (the original product name for Yahoo! Widgets) and Apple Dashboard. Kevin Burton (I believe) states Apple Dashboard has larger exposure than Konfabulator does at the moment and Apple could offer the developers more attention to get more people writing widgets for them. Here the initial value for the developers is attention, as is pointed out in the podcast. The developers are passionate about what they do (personal value in a platform for their expression of their development prowess), but the secondary value received is attention. In a limited pool of developers (not only for widgets, but APIs, and other open development arenas) value to the developer is attention, which can lead to monetary value. This value to the developer is going to be a driver for which service they provide their services (a secondary driver is ease of development). The value to the network is more widgets equal more cool things for the service, but the primary reason the developers are there, is often the value to themselves.

Closing of the First Phase of the Fall European Tour 2005

I am back in Amsterdam tonight after a wonderful trip to Brussels for the Euro IA Summit. It was quite refreshing to talk to people that have a different perspective from Americans on IA, mobile, technology, privacy, and the possibilities for social interaction with digital devices. Last year after Design Engaged in Amsterdam I believed Europe to be farther ahead on internet and mobile (including mobile internet) than America. I now firmly believe Americans have a lot to learn from the Europeans.

I wanted to come and present the InfoCloud information in Europe because I thought they would be more ready for it. They would be able to provide criticism and questions that I do not get in America, mostly because the Europeans have been implementing mobile and trying to work through a means to access information in the environment and context where the information makes sense. Boy, was I right. The InfoClouds are more than mobile, as they are a means to think about information access, personally managing that information (or providing people the ability to manage, use, and reuse the information intelligently) and reusing it as that information is needed and framing the information in ways that make sense (web 2.0 fit this bill). I ran into smart thinking about web 2.0 here, not the just go do it, just open your information up, but working to think about if it made sense to do the cool and how they would do it intelligently.

The Europeans also really get cross-cultural sensitivity and are smart about how to approach working with other cultures. I was delighted to find what American's call internationalization is referred to as localization. How brilliant. How understanding. How unalienating. There is a distinct understanding that people are different and we need to understand that and embrace that. Hmm, there is a very strong reason why it is called the Personal InfoCloud and not the User InfoCloud. If you are not thinking in a local sense you will not get to the personal sense. You can get from localization to personalization, or from the Local InfoCloud to the Personal InfoCloud and also back. We all deal with more than one Local InfoCloud and I received some of the best questions about the interaction between the various Local InfoClouds and the Personal InfoClouds. Interaction be between the social part of personal it of immediate interest here. People are very tied to their communities here, it is a strong part of their identity.

I found myself surrounded this weekend by insanely smart people, who love what they do, and are doing things to help others. Everybody was incredibly friendly and genuinely interested in learning everything they could and sharing what they knew. I could not have asked for a better way to have spent any of this time. I would do all of this again in a heartbeat.

Thank you to all of those that I had the pleasure of sharing time with. Who were incredible hosts in their countries. Who asked and listened and from whom I learned to do the same, as when you listen you can learn. I learned an incredible amount. Thank you again. I am ever so much looking forward to my next two trips.

Peace!

Del.icio.us and MyWeb Combo Bookmarklet

I took two of my favorite bookmarklets (for del.icio.us and Yahoo MyWeb 2, put them in my javascript collider to get a Combo Tag Tool (drag this to your browser's bookmark bar.

By clicking on this bookmarklet you get the del.icio.us tag interface populated with the title. You also get a MyWeb entry pop-up window.

I have been seeing the early benefits of Yahoo's MyWeb, but I also want to keep the community I have in del.icio.us. Keeping both up to date and in sync is my goal and hopefully this will help you do the same.

BarCamp is Rocking the Free World

I started following BarCamp on IRC, Flickr, and streaming video. Today I was able to participate in one of the discussions. This is one of the better things I have done lately directly on the web.

It has not been perfect as people go outside and gather, but nobody takes the streaming camera. It is like not having legs, or other communication means.

Go follow along. You are invited.

Yahoo! MyWeb Imports Del.icio.us Bookmarks and More Observations

Yesterday's post, MyWeb 2 Grows Up Quickly into a Usable Tool, had part of my answer delivered today by e-mail. Yahoo! had already built a del.icio.us import tool (as well as an Internet Explorer bookmark, Yahoo bookmark, and RSS import tools) to grab your bookmarks and tags out from del.icio.us.

My import went well, um it took four attempts to get all 1,440 of my bookmarks into Yahoo MyWeb 2, but they are all there along with the 20 or so I had stored in MyWeb already. I wish it could have kept the dates from my del.icio.us bookmarks as the time puts those links in context for me with other things I was working on at the time I made the bookmark.

I am not abandoning my del.icio.us bookmarks and will keep feeding it as it is my only easy option at work at the moment. Now I am interested in a JavaScript bookmark that would post to both MyWeb and del.icio.us from the same form. There is community around one's social bookmarks as I know there are people that pull my del.icio.us bookmark feed into their aggregator, just I do that with other's bookmarks. This is part of their being social, yes?

Now I want to play with MyWeb with my 1,459 plus pages in it. As a personal bookmarking tool this will be a good test. I am now also curious with searching with Yahoo! if my own bookmarks will appear on the search page. This would be nice as I found Google somewhat scary when I started seeing my own blog posts showing up in searches I was doing from work. But, I started my blog (nearly five years ago) as a note to self tool, which also happened to be open to everybody else in the world. It is my outboard memory. This is also the reason I started my own personal site nearly 10 years ago, as a link tool so I could keep access to my web links from any web connection I could get. A lot has changed in these nearly 10 years, but so much has stayed the same.

I have a laundry list of interface changes I would love to see in MyWeb that I will be shooting to them that are interface related. I also have many social network improvements for their tool to get more fine grained in their connections between people in the social engine, which may take more than just a few e-mails.

Say Hey - If I Knew

I have a deep love of digital technology as an assistive devise and even an enabling device. But, I need something that sits between the digital and the real so to join those worlds.

Here is the problem... I am continually not blanking at who somebody I know in a digital context (through e-mail, a social networking tool (one that works), listserves, blogs, etc.), but their face or just lack of some means of connecting those I know to who they are physically. It continually happens at conferences or when traveling. This happened three times to me at WebVisions with Matt May, Erin Kissane, and Kris Krug. With all three it took some time before it clicked, fortunately with Matt it clicked while I still had time to draw the lines. I would have loved to have chatted with Erin and Kris with the context of how I know them firmly in place. Part of the problem it did not register to me that they were going (I am not sure I checked close enough to the event Upcoming to see who was going to I could make a mental note (or otherwise) to say hey.

What would the solution be? The gap between digital and physical must close. I need my address book crossed with my digital social networks and get all of the pieces tied together with one identity that I can track. Sure everybody can keep their 16 screen names across different communities, but we need to aggregate those to one identity when it makes sense, such as meeting in person. I have been told Sxip can handle this, but I have not had the time to track that down.

The next step is to take the aggregated identity and go through events I am attending or places traveling and let me know who will be there. I am not see this as a privacy issue as there are established friend relationships and set with parameters of securely allowing access to our information, or it has be made public. I usually have a mental list of who I want to see and talk to prior to events, but that group is growing. There is also a group of people I normally only see at events and I always try to hang with that "floating island", but I am usually in contact with them long before.

It seems like a tool like Upcoming would be a perfect place to do this for a large chunk of events. It will still take aggregating the identities across all of the digital communities I belong, address books, and in-person communities. I would love for the next step to include an application in my mobile device that tipped me off to somebody on my friendly "say hey" list being with in "hey" range.

Social Machines in MIT Technology Review

In the August issue of MIT Technology Review in Wade Roush's cover story on Social Machines (posted on Wade's site) I get a nice quote. The article is well worth the read, even worth picking up the issue when it hits the stands. The article covers the social, mobile, and continuous computing world that some of us live in and many more will be doing soon. Those of us working at the front of the curve are working on ways to make it smoother for those who will follow along soon.

Convergence and the seamless transfer from stationary computing to continuous computing leads to drastically different interactions with information and media. We are already seeing the shift of people using mobile phones as just a voice communication medium to one that includes text and media interactions, or the from people listening to their mobile phones to looking at their mobile phones. Three years ago I made this shift and I was extremely frustrated as I had many more desires than my mobile phones could assuage. But, it is getting better today even if it takes more human interaction than is really needed to sync information, let alone have moved close to me (or whomever is the wanting to have the information or media stay attracted to themselves or have attracted in certain situations). It is this that is my focus of the Model of Attraction and the focus of the Personal InfoCloud.