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Quick and Intense Usability Interations

Last evening I was chatting with Nate Bolt who mentioned he had done some usability studies with a large client who brought their developers with them to watch the studies live. He mentioned that the developers would go back every evening an code the site/tools they were testing and then test the new site the next day. Others that were chatting thought this was nuts, which a year or two ago I would have thought the same.

A couple years ago I started talking to people doing development and usability sprints that start-ups, open source projects, and small development teams had been trying.

Usabilty Test Built into Sprints and Hack Days

In the past year I have talked with at least three teams working on projects that are doing one-day to four-day sprints or hack days to gather information from usability tests regarding how people use or are unable to use their products as well as collect wish-lists of desired product improvements. In the multi-day sessions some of the identified front-end tweaks and quick development tasks are knocked out, tested with people who use the product, and iterated a few times. The instant feedback on tweaks is very helpful and allows for rapid product development.

Quick Fixes and Long Term Tasks

The time between the intense sessions are used to build the deeper and more wide spread changes. These release cycles are now quicker and more on target. One project also has done usability sessions in addition to the intense sessions to catch some of the more subtle issues (with people new to the sites/tools as well as those with long term use).

Listening and Fixing Before Their Eyes

I definitely see the strong advantages of the intense sessions mixed with the usual longer term development. Finally it seems a broad section of the development world is finally learning that the best way to build out stuff is to sit with the people that use it, see their pain and frustration. But, even better is fixing that pain overnight. These intense iterations build positive feedback for the developers and designers on the projects, the business owners seeing quick improvements, and the people who want and need to use the products. The people using the tools will most likely go away and become evangelists for the products as the developers and designers not only listened to their needs, but fixed it so it worked better for them right before their eyes.

What It Takes

This approach not only takes solid developers and designers, but smart project managers that can assess (more accurately triage) the needed fixes, prioritize the short term and long term solutions, assign and manage these quick solutions. Smart and passionate people is the key to these solutions as well as nimble teams.

Small Projects Get It, Will Enterprise?

I am wondering if the quick intense iterations will be where we are going. I definitely see it for the small and nimble. But, can enterprise iterate this quickly? Or will the hands that need to bless the iterations have to stay involved with meeting cycles that will slow down the progress?

I have been impressed with the discussions around Yahoo! Hack Days and Yahoo is a large enterprise with many meetings, but they "get it" (or are in the process of internalizing "getting it"). I think Yahoo is showing enterprise can get there. But getting there will take faith that the enterprise has hired well and have the right people working for (and with) them and the right managers in place that trust their developers and designers, but most importantly trust their customers and people that use, as well as want to use, what they produce.

Technosocial Architect

Those of you that know me well know I am not a fan of being labeled, yes it is rather ironic. A large part of this is a breadth of focus in the lens, from which I view the world. I am deeply interested in how people interact, how people use technology, and the role of information in this equation. My main interest is information and information use, when to people want it and need it, how people acquire it. I am utter fascinated by how technology plays in this mix and how important design is. I look at technology as any mediated form of communication, other than face-to-face communication. The quest began in the technology "quot;paper age" looking at layout and design of text and images on the printed page and the actual and latent messages that were portrayed in this medium. I also dove into television and video as well as computer aided visualizations of data (Tufte was required reading in quantitative methods class (stats) in the early '90s in grad school).

Well, this life long interest only continued when I started digging into the web and online services in the early 90s. But, as my interest turned professional from hobby and grad student my training in quantitative and qualitative (ethnographic) research were used not for public policy, but for understanding what people wanted to do with technology or wished it would work, but more importantly how people wanted to use information in their life.

Basis for Digital Design and Development

As I have waded through web development and design (and its various labels). Most everything I have done is still based on the undergrad training in communication theory and organizational communication. Understanding semantics, rhetoric, layout, design, cogsci, media studies, cultural anthropology, etc. all pay a very important part in how I approach everything. It is a multi-disciplinary approach. In the mid-80s I had figured everybody would be using computers and very adept by the time I finished undergrad, that I thought it was a waste to study computer science as it was going to be like typing and it programming was going to be just like typing, in that everybody was going to be doing (um, a wee bit off on that, but what did I know I was just 18).

People Using Information in Their Life

The one thing that was of deep interest then as it is now, is how people use information in their life and want and need to use information in their life. To many people technology gets in the way of their desired ease of use of information. Those of us who design and build in the digital space spend much of our time looking at how to make our sites and applications easier for people to use.

Do you see the gap?

The gap is huge!

We (as designers and developers) focus on making our technology easy to use and providing a good experience in the domain we control.

People want to use the information when they need it, which is quite often outside the domains we as designers and developers control.

Designing for Information Use and Reuse

Part of what I have been doing in the past few years is looking at the interaction between people and information. With technology we have focussed on findability. Great and good. But, we are failing users on what they do with that information and what they want to do with that information. One question I continually ask people (particularly ones I do not know) is how are you going to use that information. When they are reading or scanning information (paper or digital it does not matter) I ask what is important to them in what is before them. Most often they point to a few things on the page that have different uses (an article referenced in the text, an advertisement for a sale, a quote they really like, etc.). But, the thing that nearly everything that they find important is it has a use beyond what they are reading. They want to read the article that is referenced, they want the date and location for the sale (online address or physical address and date and times), they want to put the quote in a presentation or paper they are writing.

End-to-end is Not the Solution

Many companies try to focus on the end-to-end solution. Think Microsoft or Google and their aim to solve the finding, retaining, using, and reusing of that information all within their products. Currently, the companies are working toward the web as the common interface, but regular people do not live their life on the web, they live it in the physical world. They may have a need for an end-to-end solution, but those have yet to become fully usable. People want to use the tools and technologies that work best for them in various contexts. As designers and developers we can not control that use, but we can make our information more usable and reusable. We have to think of the information as the focal point. We have to think of people actually connecting with other people (that is individuals not crowds) and start to value that person to person interaction and sharing on a massive scale.

Our information and its wrappers must be agnostic, but structured and prepared in a manner that is usable in the forms and applications that people actually use. The information (content to some) is the queen and the people are the king and the marriage of the two of them will continue the reign of informed people. This puts technology and the medium as the serf and workers in that kingdom. Technology and the medium is only the platform for information use and reuse of the information that is in people's lives. That platform, like the foundation of a house or any building must not be noticed and must serve its purpose. It must be simple to get the information and reuse it.

Technology and Design are Secondary

Those of us that live and breathe design and development have to realize what we build is only secondary to what people want. It is the information that is important to regular people. We are only building the system and medium. We are the car and the road that take people to Yosemite where they take pictures, build memories, bond with their travel companions, etc. What is created from this trip to Yosemite will last much longer than the car or road they used to get them to the destination. We only build the conduit. We have to understand that relationship. What we build is transient and will be gone, but what people find and discover in the information they find in what we build must last and live beyond what we control and can build or design. We must focus on what people find and want to use and reuse while they are using what we are designing and building for them.

Information as Building Blocks

All of what is being described is people finding and using information that an other person created and use it in their life. This is communication. It is a social activity. This focus is on building social interactions where information is gathered and used in other contexts. Information use and reuse is part of the human social interaction. This social component with two people or more interacting to communicate must be the focus. We must focus on how that interaction shapes other human interactions or reuses of that information garnered in the communication with an other and ease that interaction. If you are still reading (hello) you probably have something to do with design or development of technology that mediates this communication. We are building social tools in which what is communicated will most likely have a desired use for the people interacting outside of what we have built or designed.

Technosocial Architects

People who understand the social interactions between people and the technologies they use to mediate the interactions need to understand the focus is on the social interactions between people and the relationship that technology plays. It is in a sense being a technosocial architect. I ran across the word technosocial in the writings of Mimi Ito, Howard Rheingold, and Bruce Sterling. It always resonates when I hear technosocial. Social beings communicate and inherent in the term communication is information.

Focus on People, Medium, and Use

Just above you see that I referenced three people (Mimi, Howard, and Bruce) as people who used a term that seems to express how I believe I look at the work I do. It is people, more importantly, it is individuals that I can point to that I trust and listen to and are my social interpreters of the world around me. These people are filters for understanding one facet of the world around me. People have many facets to their life and they have various people (sometimes a collective of people, as in a magazine or newspaper) who are their filters for that facet of their life. There are people we listen to for food recommendations, most likely are different from those that provide entertainment, technology, clothing, auto, child care, house maintenance, finance, etc. We have distinct people we learn to trust over time to provide or reinforce the information we have found or created out of use and reuse of what we have interacted with in our life.

Looking at many of the tools available today there is a focus on the crowd in most social tools on the web. Many regular people I talk to do not find value in that crowd. They want to be able to find individual voices easily that they can learn to trust. Just like I have three people I can point to people in social software environments look at the identity (screen name many times) as their touch point. I really like Ask MetaFilter as a social group "question and answer" tool. Why? Mostly because there are screen names that I have grown to know and trust from years of reading MetaFilter. The medium is an environment that exposes identity (identity is cloaked with a screen name and can be exposed if the person so decides in their profile). People are important to people. In digitally mediated social environments the identity is that point of reference that is a surrogate for name in physical space. In print the name of the writer is important as a means to find or avoid other pieces or works. We do the same in movies, television news, television shows, online videos, podcasts, blogs, etc. the list does not end.

Our social mediums need to keep this identity and surface the identity to build trust. People use identity as gatekeepers in a world of information overload. When I look at Yahoo! Answers and Yahoo! MyWeb (my absolute favorite social bookmarking tool) I get dumped into the ocean of identities that I do not recognize. People are looking for familiarity, particularly familiarity of people (or their surrogate identity). In MyWeb I have a community (unfortunately not one that is faceted) where I trust identities (through a series of past experience) as filters for information in the digital world around us, but I am not placed in this friendly environment, but put in an environment where I find almost nothing I value presented to me. This is the way Yahoo! Answers works as well, but it does not seem like there is the ability to track people who ask or answer questions that a person would find value in.

The tools we use (as well as design and build) must understand the value of person and identity as information filters. The use of information in our lives is one explicit expression of our interest in that subject, the person who created the information, or the source what housed that information. Use and reuse of information is something we need to be able to track to better serve people (this gets in to the area of digital rights management, which usually harms information use more than it enables it, but that is another long essay). The medium needs to understand people and their social interaction people have with the information and the people who create the information and the desired use. This use goes well beyond what we create and develop. Use requires us understanding we need to let go of control of the information so it may be used as people need.

Need for Technosocial Architects

Looking at the digital tools we have around us: websites, social computing services and tools (social networking sites, wikis, blogs, mobile interaction, etc.), portals, intranets, mobile information access, search, recommendation services, personals, shopping, commerce, etc. and each of these is a social communication tool that is based on technology. Each of these has uses for the information beyond the digital walls of their service. Each of these has people who are interacting with other people through digital technology mediation. This goes beyond information architecture, user experience design, interaction design, application development, engineering, etc. It has needs that are more holistic (man I have been trying to avoid that word) and broad as well as deep. It is a need for understanding what is central to human social interactions. It is a need for understanding the technical and digital impact our tools and services have in mediating the social interaction between people. It is a need for understanding how to tie all of this together to best serve people and their need for information that matters to them when they want it and need it.

Prefab and the Blog Template

I have been fascinated by prefabricated (prefab) homes for the past few years. It first started with "why"? Why would somebody want to live in a prefab home. But, that turned into, "Hmmm, there is something to this prefab stuff". Part was the Dwell magazine interest in prefab, which played out into a prefab competition and prefab competition winners.

Prefab Blogs

I had the same feelings toward the standard blog styles, templates, and themes. Quickly, the standard designs became the norm. Where we had personally designed pages that had their own distinct flavor and style we had beautiful generic designs adopted by growing masses. The level to entry to beauty was lowered. In doing so I began to have many friends with the same blog design (this personally caused me cognitive difficulty as I remember blogs by color and distinct design and the wonderful design of the generics made my methods of distinguishing one blog from the other null and void). This sameness may say something about my friends and their similar taste and my apparent lack of diversity in choice in those whose company I enjoy all through the lens of visual design.

Prefab as an Old Cultural Trend

The more I thought, and still think, about prefab homes the more I realize our modern post-industrial lives are prefab. The suburbs (even urban settings) are all based on a limited selection of "floorplans" and exterior designs. I have spent a fair amount of time traveling the past year or two in the northern and western hemisphere in urban settings. There is a sameness to the city center architecture in Amsterdam, Oxford (England), San Francisco, Berlin, London, etc. The homes, commercial, and public buildings have their set patterns that distinguish time, use, and taste.

I think about my home, which was built in 1951 and was part of a small sub-division, which had a limited number of options that included our "cape cod" floor plan and style. Our neighborhood is changing like many others around the country that have homes more than 20 years old the older homes are being vastly modified and expanded or are being torn down and new larger homes are taking their place. These newer homes are too quite similar in style and floor plan to each other.

Is Prefab Bad?

As my initial dislike of prefab has faded, I still keep wondering about good or decent design being mass marketed and becoming too familiar and creating a backlash. One purveyor or good design for everybody is IKEA, which everybody I know owns at least one or two pieces of furniture from, no matter their financial or social status. Prefab homes are not quite in the same category, but they are heading in a similar direction. In our post-industrial life familiarity and similarity breeds comfort for many. We see similar patterns of similarity even in those cultures of differentiation (punk, MySpace, alternative, etc.) where the rebellion against the "beautiful" and commonly accepted "good design" is subverted. Tattoos, piercing, mohawks (again, which is comforting and ironic to me), illegible text in designs, low contrast design of bold color choices, etc. all are part of the counter culture, but are all a blending and a culture of familiarity and comfort.

There are set patterns in our cultures. When personal websites started (this one is a variant of one I started more than 10 years ago) there was a handful of them, a few hundred or a few thousand handfuls. Personal sites were personal reflections. They were our playgrounds and our means to be different, as much a part of being divergent as they were emergent. In MySpace we see much of the same attempt to separate one's self from the crowd. But, at the same time with 51 million (give or take 10 or 20 million more) differentiation is only part of a much larger pattern.

Finding a Home

Prefab is not bad, but just a means to inexpensively and easily get a home. It is not the exterior, but the interior space that is the place for personalization. Just as templates in blogs are a means to get a good design as a starting point to personalize, but the personalization is minor edits to the design as one component. The real personalization is the content that fills the once blank spaces. It is what is put in the blank text box. It is the voice and the expression of our views and ideas that make the space its ours and theirs. Much like what activities, what we make of the places we occupy, and who we interact with that shape our physical prefab spaces it is much the same same in the digital prefab spaces.

We are all out to find and build our home. It is something that is ours. It is something that is a reflection of who we are, who we want others to believe we are, and/or who we want to be.

Cultures of Simplicity and Information Structures

Two Conferences Draw Focus

I am now getting back to responding to e-mail sent in the last two or three weeks and digging through my to do list. As time wears I am still rather impressed with both XTech and the Microlearning conferences. Both have a focus on information and data that mirrors my approaches from years ago and are the foundation for how I view all information and services. Both rely on well structured data. This is why I pay attention and keep involved in the information architecture community. Well structured data is the foundation of what falls into the description of web 2.0. All of our tools for open data reuse demands that the underlying data is structured well.

Simplicity of the Complex

One theme that continually bubbled up at Microlearning was simplicity. Peter A. Bruck in his opening remarks at Microlearning focussed on simplicity being the means to take the complex and make it understandable. There are many things in the world that are complex and seemingly difficult to understand, but many of the complex systems are made up of simple steps and simple to understand concepts that are strung together to build complex systems and complex ideas. Every time I think of breaking down the complex into the simple components I think of Instructables, which allows people to build step-by-step instructions for anything, but they make each of the steps as reusable objects for other instructions. The Instructables approach is utterly brilliant and dead in-line with the microlearning approach to breaking down learning components into simple lessons that can be used and reused across devices, based on the person wanting or needing the instruction and providing it in the delivery media that matches their context (mobile, desktop, laptop, tv, etc.).

Simple Clear Structures

This structuring of information ties back into the frameworks for syndication of content and well structured data and information. People have various uses and reuses for information, data, and media in their lives. This is the focus on the Personal InfoCloud. This is the foundation for information architecture, addressable information that can be easily found. But, in our world of information floods and information pollution due to there being too much information to sort through, findability of information is important as refindability (this is rarely addressed). But, along with refindability is the means to aggregate the information in interfaces that make sense of the information, data, and media so to provide clarity and simplicity of understanding.

Europe Thing Again

Another perspective of the two conferences was they were both in Europe. This is not a trivial variable. At XTech there were a few other Americans, but at Microlearning I was the only one from the United States and there were a couple Canadians. This European approach to understanding and building is slightly different from the approach in the USA. In the USA there is a lot of building and then learning and understanding, where as in Europe there seems to be much more effort in understanding and then building. The results are somewhat different and the professional nature of European products out of the gate where things work is different than in the USA. This was really apparent with System One, which is an incredible product. System One has all the web 2.0 buzzwords under the hood, but they focus on a simple to use tool that pulls together the best of the new components, but only where it makes sense to create a simple tool that addresses complex problems.

Culture of Understanding Complex to Make Simple

It seems the European approach is to understand and embrace the complex and make it simple through deep understanding of how things are built. It is very similar to Instructables as a culture. The approach in the USA seems to include the tools, but have lacked the understanding of the underlying components and in turn have left out elements that really embrace simplicity. Google is a perfect example of this approach. They talk simplicity, but nearly every tool is missing elements that make it fully usable (calendar not having sync, not being able to only have one or two Google tools on rather than everything on). This simplicity is well understood by the designers and they have wonderful solutions to the problems, but the corporate culture of churning things out gets in the way.

Breaking It Down for Use and Reuse

Information in simple forms that can be aggregated and viewed as people need in their lives is essential to us moving forward and taking the pain out of technology that most regular people experience on a daily basis. It is our jobs to understand the underlying complexity, create simple usable and reusable structures for that data and information, and allow simple solutions that are robust to be built around that simplicity.

Information Architecture is Information Structure

There were many things that stood out at XTech, but Matt Biddulph's comment in his presentation about building the open data access to the BBC program data really hit home:

I am an information architect because I care about the structure of information and building things from that structure

This has been my framework from dog years ago. Data must be structured well to be used. It is a rant that I continually push, but had not heard back at me in years. Data must be structured and open to be used. All of this chatter about Web 2.0 is based on open and structured data. Microformats is allowing objects in documents on the web to be structured on the web consistently.

In all, XTech made my heart warm as it was all about properly structuring data for use and reuse. It is the geek side of information architecture. It is at the core of the Personal InfoCloud, it is my reason for my work with the Web Standards Project, it is the reason I participate in the Information Architecture Institute, it is the foundation for folksonomy as it allowing people to structure information in their own personal framework so it is easier to refind, it allows aggregation of information in this hyper-flood of information pollution, and it is what makes it so much easier to see the technical nirvana of having the information we want and need at our fingertips when we need it.

More XTech 2006

I have had a little time to sit back and think about XTech I am quite impressed with the conference. The caliber of presenter and the quality of their presentations was some of the best of any I have been to in a while. The presentations got beneath the surface level of the subjects and provided insight that I had not run across elsewhere.

The conference focus on browser, open data (XML), and high level presentations was a great mix. There was much cross-over in the presentations and once I got the hang that this was not a conference of stuff I already knew (or presented at a level that is more introductory), but things I wanted to dig deeper into. I began to realize late into the conference (or after in many cases) that the people presenting were people whose writting and contributions I had followed regularly when I was doing deep development (not managing web development) of web applications. I changed my focus last Fall to get back to developing innovative applications, working on projects that are built around open data, and that filled some of the many gaps in the Personal InfoCloud (I also left to write, but that did get side tracked).

As I mentioned before, XTech had the right amount of geek mindset in the presentations. The one that really brought this to the forefront of my mind was on XForms, an Alternative to Ajax by Erik Bruchez. It focussed on using XForms as a means to interact with structured data with Ajax.

Once it dawned on me that this conference was rather killer and I sould be paying attention to the content and not just those in the floating island of friends the event was nearly two-thirds the way through. This huge mistake on my part was the busy nature of things that lead up to XTech, as well as not getting there a day or two earlier to adjust to the time, and attend the pre-conference sessions and tutorials on Ajax.

I was thrilled ot see the Platial presentation and meet the makers of the service. When I went to attend Simon Willison's presentation rather than attending the GeoRSS session, I realized there was much good content at XTech and it is now one on my must attend list.

As the conference was progressing I was thinking of all of the people that would have really benefitted and enjoyed XTech as well. A conference about open data and systems to build applications with that meet real people's needs is essential for most developers working out on the live web these days.

If XTech sounded good this year in Amsterdam, you may want to note that it will be in Paris next year.

Nick Finck on XHTML Wireframes

Nick does a killer job in a post on XHML wireframing and use and reuse of deliverables. This is something I had been doing for years and found it really made the conception to inception process really quick. It also gives the means to keep your documentation up to date. The time savings with XHTML wireframes has been about a quarter to a third of the development time saved.

Those who don't like giving clients clickable wireframes, the pages can be printed/saved out in PDF and annotated.

The other knock is IAs not knowing XHTML or CSS. Somebody working in the practice of web development and web design that does not have an understanding of the handful of elements in XHTML needs to learn it quickly. Go look at CSS Zen Garden to get an idea of what design can be done on top of properly structured XHTML. Lift the hood and look at the mark-up. It is not that difficult.

In short go read Nick's wonderful piece and give XHTML wireframes a shot.

Popularity Overrated?

Matt McAlister brings up the problems of being popular. This is a subject I have been spending a fair amount of time thinking about the past few months. Matt has a statement that is at the core of my focus, "Popularity-driven models water down the value in those hard-to-find nuggets." I spend a lot of time with regular people talking to them about tagging and many of the newer web tools that are popular with the forward thinking web geek crowd. One of the biggest problems stated are around the popularity tools, like tag clouds and collective voting on news (e.g. digg, etc.).

The problems are related to popularity getting in the way of what they are seeking. The tag cloud is what gets noticed on pages, but most people think del.icio.us (or any other tool or service that uses tag clouds) is fully represented by the tag cloud. That is a huge problem as del.icio.us is a very broad tool, but a quick look at what is in a tag cloud or the new items on the front page has users thinking it is a very narrowly focussed social bookmarking tool that mostly attracts people with technical and web interests. This completely misses the communities that sit under that tag cloud. In popular tools most of the content and communities of interest are sitting below the tag cloud and are not represeted at all by the tag cloud.

Much of the value of human filtering, which is the capability of a social bookmarking tools (like del.icio.us, RawSugar, Shadows, and Yahoo's MyWeb 2) is in finding the those &#quot;hard-to-find nuggets" (as Matt states). The value in these tools is being able to follow certain people on specific subjects, which they bookmark and tag. Many of these tools are fairly good at this, but they must focus on the specific interests not just the person in that service. As the tools grow with more people using them the tools must scale to allow us to filter out the noise.

Popularity does not help filter, but it takes the fire hose of information and just focusses it. What we find with the popularity tools it that much of this information can be found elsewhere. Remember high school? Do the popular 10% represent the interests of the remaining 90%? Didn't think so. Now look at the popularity tools and interfaces and you begin to see the problems that the 95% of the web users have with these tools. They don't scale, they are tied to their interests that they celebrate as being popular. How do regular people fly below the tag cloud? How do regular people use a Digg or a memeorandum to find their interests (if these sites were that broad)? How do we (as web developers and designers) build for breadth and depths to surface that, which is lost in the regular web search engines?

Seeing how Yahoo's MyWeb 2 surfaces content that people in one's own community have found and bookmarked, it could be that tagging is one of the methods (MyWeb 2 is hands-down my favorite social bookmarking tool as it makes Yahoo Search the best search engine for me by a long shot because it focusses on my vocabulary and interests. Were my interests focussed on model railroading or knitting a tool along these lines would be far more valuble than any other tool. Finding new items, as well as the gems that are hidden, is quite tough on the web today and I don't see the popularity tools doing anything to fix this.

Does this mean that the popularity tools do not work? No, but their usage is limited.

CIO Magazine Gets Tagging and Folksonomy

CIO magazine has a wonderful article by Michael Fitzgerald on The Name Game: Tagging tools let users describe the world in their own terms as taxonomies become "folksonomies.". I get quoted in the piece, but aside from that the editorial is very good. Michael gets that putting information in each person's vocabulary is important. We loose so much information and having the means to pull it all back in and refind it is an incredible tool to have with in our reach.

Ray Ozzie Demos Live Clipboard for the Personal InfoCloud

Boy, did I whine too early! As Jyri blogs, Ray Ozzie demos a desktop to blog structured information tool. Ray demonstrated a potential (or is it real) tool from Microsoft, Live Clipboard. A set of screen captures of the Ozzie demonstration of Live Clipboard shows what they are up to. It is killer stuff that really solves real problems people have in living their life with digital information across their devices and platforms. He focusses on structured information, which is all around us, or should be all around us.

Ray Ozzie is one of my favorite geeks. I would have some extremely serious Microsoft love if Microsoft follows the Ray Ozzie vision of technology rather than that of the buffoon Steve Balmer. Ray has the vision and understanding that Bill Gates had for the desktop, but never showed beyond that. Balmer just seems to do more damage to Microsoft than any benefit (what is his benefit?) he provides. Where as Ray just flat out rocks by being brilliant (in a visionary to real product way), calm, and a wonderful communicator. Ray built one of my favorite tools, Groove, but stopped non-Microsoft version far too early as that could be THE killer app of the decade (last 10 years). If Groove were platform and device agnostic it would be the best thing going, but it will have to settle for a good app that has boundary limitations.

Ray is bright and understands the problems that real people have with digital information and focusses along the lines of the Personal InfoCloud for solutions. He seems to show not only tools, but simple solutions for real people to use. It is what Microsoft needs (that and to ship) and what the industry needs. So far Apple is one of the few big (non-web) companies in the space providing simple solutions that work to resolve the problems of real people as they interact with digital information and media.

ETech is Emergent? [updated]

I thought this would be the year I was going to ETech, but with a few other things going on it was not the year. I have many friends that go each year and I see them very rarely.

But, I think I would have been very frustrated by ETech this year. It is still about the web. Achingly, still about the web. The problem is digital information and media is increasingly living beyond the web. The web is but one platform to distribute information, but thinking people live their lives in and on the web is silly. Want the information that is on the web, but need the information in their lives, in their devices they have with them, and in context to the rest of their life.

The panel that triggered this reaction is one by friends, Jesse and Jeff "Designing the Next Generation of Web Apps". In Tom Coates review the binary approach (web for reading and web for apps) sounds so short sited and really caused the trigger. Is Emerging Tech just rehashing the current and the past? Or can it move forward? I am not seeing much of that forward movement this year.

People live their lives attracting information and focussing on the Come to Me Web and Personal InfoCloud we know people need the information to better mesh into their personal digital information workflow, which involves very little of the web. People find the information that they want and need and work very hard to keep it attracted to themself for easy refindability. Other than social bookmarking tools and a few others web based tools, much of this is done with tools that are beyond the web. Some people tuck all of their needed information and links into e-mail, others calendar, to do lists, PIMs, text files, syndication, e-mail, SMS, MMS, documents, mobile syndication, mobile documents, outlines, wiki on a stick, etc. There are many tools and many ways of working around lack of web access when people need the information most.

Many people, unlike those of us that build web-based tools (I am in that category), don't live on the web and their digital information needs to live beyond the web as well. That is the future of the web, it is a platform for just one state of information. That state that the web represents is the state of information transience. The information is in the process of moving from the creator to the person needing that information for their own use or for their reuse. This use will most likely not be on the web, but the reuse of information may be on the web.

The web as it exists now is a tool for publishing and aggregating. Some will use the web for use and reuse, but we need far more options that the web for real people to adopt their future and our now. We, as developers of tools, information, and resources must pay attention to real people. We must pay attention to their lives beyond the web and the large box in front of them. We need to understand their problems that they really have, which revolve around refindability and information reuse in their environment and context.

Now please go back to paying careful attention to the great things that friends and other alpha geeks are presenting at ETech and other conferences and un-conferences as that information is needed, but remember we are moving beyond, far beyond this current state of the web.

[update] Um, well Ray Ozzie just made me wish I was at ETech. He just showed what is emergent and what is the future. It could answer many of the items I just listed above. You go Ray!

Upcoming Presentations and Conferences

Things have been a little busy around these parts, but activity and early Spring allergies will not keep me from letting you know that the road show is beginning again.

SXSW

I am heading off to SXSW Interactive to participate in Tagging 2.0 Panel where we will discuss growth, changes, and new ideas in the realm of tagging.

I will also be hanging out with the Web Standards Project (WaSP) people as we are having our WaSP Annual Meeting open to the public.

This year looks to have some killer content at SXSW, not that it has not in the past, but there are more things than ever that I am interested in attending. I certainly hope they found larger spaces this year. Usually the corridors are overly enticing, but the session rooms could pose a challenge this year. I am looking forward to hanging, chatting, learning, and recharging my web vibe.

IA Summit

I am headed to the IA Summit in Vancouver, British Columbia later in March. I am on the Wireframing Challenges in Modern Web Development panel, which I will be moderating Nathan Curtis, Livia Labate, Bill Scott, and Todd Warfel. We will be looking at the wireframing challenges and solutions of the current web.

I am also presenting my IA for Efficient Use and Reuse of Information. As the web 2.0 meme rings out we realize there is a greater need beyond that as people actually want to use and reuse the information in their own personal information workflows and not always in one web application. I will focus on granular content inventories as well as how to identify content objects for information reuse and set the structure of that information for better use and reuse.

I am incredibly happy to see that Kevin Chang (along with Jane Jao) are presenting Communicating with Comics as a panel as well as a full day workshop. This could be the hidden golden nugget at the IA Summit.

XTech

I will be heading to Amsterdam, Netherlands for XTech in May. I am presenting "Developing for the Personal InfoCloud" on Thursday May 18. I will be discussing the Model of Attraction and Come to Me Web as foundations to focus on building for personal use and reuse of digital information and objects.

Microlearning Conference 2006

I will be one of the keynote speakers at the Microlearning Conference in Innsbruck, Austria held on June 8-9, 2006.

More to Follow

There are a few more that will be added shortly. I am also keeping busy with in-house presentations on the Come to Me Web, Personal InfoCloud, Folksonomy, and other related topics. If you would have an interest in having me present at your conferece, workshop, or an in-house event please contact me.

Ma.Gnolia Review and Color Me Disapointed

I have been digging around Ma.gnolia since it became public and I am finding it missing a lot of things. It is closer to Yahoo! MyWeb2 than del.icio.us but not doing things as well. The design is nice to look at, but there is too much white space and it requires a lot of scrolling. Watching people use del.icio.us, MyWeb, and the many other social bookmarking tools I see scrolling inhibits finding information, as having bits of information in the same line of focus draws lines of connection for the person using the site and this is a great value for the person using the tool.

Rating Bookmarks and Retention Modes

The rating bookmarks is something people say they want, but it is not used to often. People only bookmark what they like, they do not bookmark things they have no interest in. In spending time talking to people using social bookmarking tools they have two or three retention modes: self-interest, others have interest whom the individual values that the person uses as a filter for their attention, and community tagging.

Private Bookmarks and Community

Ma.gnolia has two modes for privacy, on and off. MyWeb2 adds community, which is extremely valuable. MyWeb2 even needs refinement on this front to make that more granular to greatly help findability and valuable community filtering. Not including these social aspects leaves Ma.gnolia behind in the field with a lot of catching up to do.

API, Walled Garden, and In-site Findability

Lacking an API is a serious problem, but it may be in the site somewhere, but the information is really not easily found on the Ma.gnolia site. This seems to be a nice gesture that Ma.gnolia wants to be their own user community, but that is the thinking of two or four years ago. Communities are opening up and walled gardens are opening to let the information and beauty get discovered.

There is Good

All is not needing improvement. I love the beauty of the site. The broad folksonomy well, as the person tagging is clear, the object tagged is clear, and the tags are clear. The ability to pivot when using two of the objects to find the third. I do like the Ma.gnolia approach of marketing by using visible celebrities tagging on their site.

Saving Bookmarks and Wrap-up

Lastly, Ma.gnolia touts their saved pages, but many social bookmarking services provide this service (well, accept del.icio.us as it is missing this component). It seems Ma.gnolia was targeted as a del.icio.us alternative, but those are a dime a dozen. There is nothing new in Ma.gnolia and many things that could have been and should be done a lot better. As I read the Ma.gnolia site is sounds like it is believed to be fully baked at this point, which I deeply hope it is not as this should be a start of the project and quickly fix the project and listen to users.

Yahoo! Releases Web Developer Golden Nuggets

An e-mail from Nate tipped me off to the Yahoo! releases today. We now have at our finger tips, Yahoo! User Interface Library, the same libraries that power Yahoo! Yahoo! Design Patterns Library, which has been the culmination of a lot of effort and is considered to be the best internal resource around and is now in our hands. Yahoo! User Interface Blog and its corresponding Yahoo! User Interface Blog feeds. Lastly, Yahoo! delivers a Graded Browser Support (article).

Once again Yahoo! shows it gets community involvement with developers and is becoming a killer resource. This is the kind of involvement and giving that raises the level for all web developers. Bravo Yahoo! and thank you Nate for your involvement.

Changing the Flow of the Web and Beyond

In the past few days of being wrapped up in moving this site to a new host and client work, I have come across a couple items that have similar DNA, which also relate to my most recent post on the Come to Me Web over at the Personal InfoCloud.

Sites to Flows

The first item to bring to light is a wonderful presentation, From Sites to Flows: Designing for the Porous Web (3MB PDF), by Even Westvang. The presentation walks through the various activities we do as personal content creators on the web. Part of this fantastic presentation is its focus on microcontent (the granular content objects) and its relevance to context. Personal publishing is more than publishing on the web, it is publishing to content streams, or "flows" as Even states it. These flows of microcontent have been used less in web browsers as their first use, but consumed in syndicated feeds (RDF, RSS/Atom, Trackback, etc.). Even moves to talking about Underskog, a local calendaring portal for Oslo, Norway.

The Publish/Subscribe Decade

Salim Ismail has a post about The Evolution of the Internet, in which he states we are in the Publish/Subscribe Decade. In his explanation Salim writes:

The web has been phenomonally successful and the amount of information available on it is overwhelming. However, (as Bill rightly points out), that information is largely passive - you must look it up with a browser. Clearly the next step in that evolution is for the information to become active and tell you when something happens.

It is this being overwhelmed with information that has been of interest to me for a while. We (the web development community) have built mechanisms for filtering this information. There are many approaches to this filtering, but one of them is the subscription and alert method.

The Come to Me Web

It is almost as if I had written Come to Me Web as a response or extension of what Even and Salim are discussing (the post had been in the works for many weeks and is an longer explanation of a focus I started putting into my presentations in June. This come to me web is something very few are doing and/or doing well in our design and development practices beyond personal content sites (even there it really needs a lot of help in many cases). Focussing on the microcontent chunks (or granular content objects in my personal phraseology) we can not only provide the means for others to best consume our information we are providing, but also aggregate it and provide people with better understanding of the world around them. More importantly we provide the means to best use and reuse the information in people's lives.

Important in this flow of information is to keep the source and identity of the source. Having the ability to get back to the origination point of the content is essential to get more information, original context, and updates. Understanding the identity of the content provider will also help us understand perspective and shadings in the microcontent they have provided.