vanderwal.net

Final Cut Pro Site is Stunning

I am not sure when this started, but Apple has started showing its product stories for Final Cut Pro in stunning video. I have been watching and saving down the movies. They are so much better than text for getting me sucked into the story and the pitch. They are each so stunning. So very Apple. Finally!

Apple Pro tools are some of the best on the market and not only put others to shame, they are much less expensive. I have been playing with the movie capabilities in iMovie HD this past week. In 10 minutes I can shoot a movie of my son, edit, and publish to a web page that I can mail those I want to see the page. That to me was hands down incredible. I am not dealing with HD quality video, but the capability is fully there. I just wanted to share a clip with friends and family quickly and get back to work.

Yes, 10 minutes. I have had iMovie for a few years and never played with it much. When I moved to a faster PowerBook this last year I started realizing the potential that was in my hands.

I am continually in awe of Apple for its simplicity, power, beauty, and potential it puts in my hands.

Odd Moments in the Day - Odd Moments with Technology?

Today brought an odd moment. I looked up at iChat (my IM interface) and I see my name (Thomas Vander Wal) and podcast under Jeremy's name, which means Jeremy is most likely listening to a podcast interview with me. I had never seen that before.

Now I decide to share that odd moment with Jeremy, which I did not realize would cause Jeremy to have an odd moment.

How can the world of pervasive/ubiquitous computing ever get off the ground when we give each other odd moments through our friendly stalking? By the way I prefer using stalking, where as some people like the term monitoring, but the term monitoring does not cause me to think about privacy implications that I believe we must resolve within ourself or learn to better protect our privacy.

The incident today still causes me to chuckle for a short moment then realize how open we are with things on the internet and how different that seems to be even though most of our life has been public, but to a smaller and more localized group. It also resignals that change that came with the internet (well and much of technology) is that we can not see those who can see us. In a town we know the local video store guy knows what we rent, but now Amazon knows what we bought as do those people on our friends list whom we share our purchases with so they can have some insight as what to buy. My local video store guy in San Francisco, near California and 2nd or 3rd Avenue, was amazing. He knew everything I rented in the last few months and would provide perfect recommendations. Did he use a computer to aid himself? Nope, he was just that good and his brain could keep the connection between a face and videos rented and if you liked that video. He knew my taste perfectly and was dead on with recommendations. Not only was he on with me, but most others who frequented his store. He was great recommending, but also could help people avoid movies they did not like.

Was the guy in the video store freaky? Not really, well to me. He was a person and that was his role and his job. I worked in a coffee house for a while first thing in the morning. After a couple months I knew who the first 10 customers would be and I knew about half of the orders or possible variations of what people would order. People are patterned, I could tie the person's face to that pattern for espresso coffee drink order and I could recommend something that they should try. To some this was a little disturbing, but to most is was endearing and was a bond between customer and shopkeeper as I cared enough to know what they would like and remembered them (I did not often remember their names and most of them I did not know their names), but I knew what they drank. If is the familiarity.

So, with technology as an intermediary or as the memory tool what is so freaky? Is it not seeing into somebody's eyes? Is it the magic or somebody more than 3,000 miles away knowing what you are listening to and then have the person whom you are listening to pop-up for a chat? I think it is we have collapsed space and human norms. It is also difficult to judge intent with out seeing face or eyes. I was in a back and forth recently with a friend, but could not sense their intent as it seemed like the tone was harsh (for a person whom I trust quite a bit and think of as being intensely kind and giving) and I finally had to write and ask, but it was written from a point where I was bothered by the tone. My problem was I could not see the eyes of the person and see they playfulness or gestures to know their intent was playful challenging.

While at the Information Architecture Summit a couple/few weeks ago in Vancouver a few of us went to dinner and we played werewolf (my first time playing). But, I was reminded that the eyes hold a lot of information and carry a lot of weight in non-verbal communication. I could pick the werewolf whose eyes I could see, but in two occasions the werewolf was sitting next to me and I could not see their eyes. There was one person in each of the two games whom I did think was the werewolf as their eyes were signaling similarly to people who were not telling the truth in the cultures I grew up in.

Could technology be more easily embraced if it had eyes? Should we have glancing as Matt Webb has suggested and built an application to suggest? But could we take Matt'a concept farther? Would it be helpful?

This was a long post of what was just going to be pointing out an odd moment in the day.

Mr. Thackara Provides Fodder for Two Loose Thoughts

Things have been busy of late after a return from Vancouver, British Columbia from the IA Summit. It took a week to get through taxes stuff for a four month old company (as of January 1) and a large stack of e-mail (in which responding meant more e-mail).

Yesterday morning I had the pleasurable fortune to have breakfast with John Tackara of Doors of Perception fame. I really need to put two things out there that popped up in conversation that I need to think about more deeply.

Children today are not into the web tied to computers, but focus on their friends through the mobile voice and text messaging. I have been running into this comment quite a bit from Europeans, but increasingly from parents of teen and pre-teens in America. Having a computer is not a large interest for them, but they live in their mobiles as a means to connect, filter, share, convene, and stay tethered to those that matter to them, their friends. The quick 10 to 20 year scenario for this could mean the web is dead and is a technology that had an immense impact, but was a technology that was relatively short lived. Are our communication technologies trending through ever shorter life spans? This could bolster my thinking that the web is increasingly a temporary terminus for information to be shared and picked up and used in context in other media that is better situated within people's lives.

This leads us to context. I keep looking at much of the information that is on the web as being out of the proper use context for most people. We read information on the web, but the web is not the context in which we will make use of this information we find. The web as it has been traditionally built is marginally better than television, in that an address for a car lot flashed on the television screen is as usable as it is plastered on a web page. The address does us more good in our pocket, in driving (or mass transit) routes, in our mobile that is in our pocket, etc. than it does on the web page, but few web pages today get that clue.

I have also been thinking about tagging and particularly tagging in the folksonomy subset as the tags providing mental context to external information. We use the tags to pull back these bits of information or to aggregate this information when we pull on the digital threads that draw what is at the ends of these tag tethers closer to ourselves. A chunk of information or media out on the web is lacking context to our lives with out these tags. When we have needs, most always framed in the context of a need related to a subject we use tags related to that subject to draw back in that which we found or other people with similar vocabularies have found. These tags provide context for the few thousand chunks of information out of the billions that we have explicitly expressed interest in and have placed the context upon based on its relationship between the information or object and ourself.

Rosenfeld Media Launches

Heartfelt congratulations are in order for Lou Rosenfeld as he has launched Rosenfeld Media. Rosenfeld Media is self described as:

Founded in late 2005, Rosenfeld Media is a publishing house dedicated to developing short, practical, and useful books on user experience design. Our books will explain the design and research methods that web professionals need to make informed design decisions.

This is one of two boutique publishing houses I have been looking forward to launch. Publishing houses that are part of the community they are serving is incredibly important. Paying attention to the interests and needs of the community is incredibly important. I am really looking forward to the forthcoming books.

Real Time Flight Tracking Site for Your Mobile

Thanks to Tim Boyd I found a wonderful Mobile Flight Tracking Tool (the flight tracking tool is described by Jon Gales the developer. Tim took a photo of the flight tracking tool running on his Treo.

This is exactly the right tool to do the job that many need. Everybody complains about the lack of mobile interfaces to flight on-time information when they are needing to meet somebody at the airport. The airlines solutions either do not exist, are not detailed enough, or have interfaces that are cluttered (even on a Treo). Airlines suggested arrival times are a joke as they are trying to compensate for their tendencies for late arrivals, which they get penalized on. This has lead to a 45 minute flight from Washington to New York being stated at a flight time of 2 hours or more. On-time flight is not anything close to an efficient guide.

Most of the airline sites only think of the desktop for decent information, but where real-time flight arrival information is important is when you are on the go. Jon Gales's application solves a real life information need in the context of life. A standing ovation for his work is in order. I wish more apps like this were in existence, information solutions for people's real lives (we do not sit at our desktops and most do not carry their laptops where ever they go).

When designing for the mobile (this app horizontally scrolls on my Nokia 3650 and solving that is a relatively easy solution) we need to cut out the clutter. We need to understand the information need and the information that can be provided on that small screen. Paring away what is not essential is a vital task. Getting to what is important is also important. What is important is accurate and useful information for people's given the context that people wanting to use the information on the go face.

For Many AJAX is Not Degrading, But it Must

A little over two months ago Chad Dickerson posted one of the most insightful things on his site, Web 0.1 head-to-head: 37Signals' Backpackit vs. Gmail in Lynx. You are saying Lynx? Yes! The point is what 37Signals turns out degrades wonderfully and it is still usable. It could work on your mobile device or on a six year old low end computer in Eritrea in a coffee house or internet cafe (I have known two people who have just done that in the last year and found Gmail did not work nor did MSN, but Yahoo did beautifully).

Degrading is a Good Thing

Part of my problem with much of the push towards AJAX (it is a good, no great thing that XMLHTTPRequest is finally catching on). But, it must degrade well. It must still be accessible. It must be usable. If not, it is a cool useless piece of rubbish for some or many people. I have been living through this with airline sites (Continental), commerce sites (Amazon - now slightly improved), actually you name it and they adopted some where in this past year. In most cases it did not work in all browsers (many times only in my browser of last resort, which by that time I am completely peeved).

When Amazon had its wish list break on my mobile device (I (and I have found a relatively large amount of others this past couple years doing the same thing) use it to remember what books I want when I am in brick bookstores and I will check book prices as well as often add books to my wish list directly) I went nuts. The page had a ghastly sized JavaScript, which did some nice things on desktops and laptops but made the page far too large to download on a mobile device (well over 250 kb). In the past few weeks things seemed to have reversed themselves as the page degrades much better.

Is There Hope?

Chad's write-up was a nice place to start pointing, as well as pointing out the millions of dollars lost over the course of time (Continental admitted they had a problem and had waived the additional phone booking fee as well as said their calls were up considerably since the web redesign that broke things for many). Besides Chad and 37Signals I have found Donna Mauer's Designing usable rich internet applications as a starting point. I also finally picked up DOM Scripting: Web Design with JavaScript and the Document Object Model by Jeremy Keith, which focusses on getting JavaScript (and that means AJAX too) to degrade. It is a great book for designers, developers, and those managing these people.

I have an awful lot of hope, but it pains me as most of us learned these lessons five to seven years ago. Things are much better now with web standards in browsers, but one last hurdle is DOM standardization and that deeply impacts JavaScript/DOMScripting.

Two Wonderful Phone Service Calls - How Odd

This past week I had two wonderful experiences. The first was with Adobe customer service and sales support. I have been trying to do a "cross-platform upgrade" from my Windows Photoshop to the current Mac version. I have been trying this for a couple years. The phone services has been miserable and often would take over 45 minutes for them to pick up.

Not this week. The phone was picked up by customer service by Adobe in less than 3 minutes (I seriously thought I had dialed the wrong number). They fixed some problems with my account information, but I needed to talk to another department to get the upgrade I wanted completed. They transfered me to the sales group, which had all the information I had just changed and we started working through what I wanted (ultimately the Adobe CS Premium Suite). We found I could not directly do that going the cross-platform route, but I could upgrade to Photoshop CS and once that was installed and authenticated do the upgrade to the package I desired. All of this was less than the full price, not the optimal price I had been hoping trying to get.

What impressed me was the competence, speed, politeness and the working through their arcane rules to get me what I desired. In all I was done in 20 minutes.

The second also involved the phone and a voice automated solution. But after trying to exchange airline flight miles for a magazine subscription on the web, which seemed not work in any browser I had to verify my frequent flier number and extra authentication code. I first called the help number for the magazine people, which took me to a human, who seemed very confused with the information his computer was providing him (he had at least eight addresses and name variations for me (there was a more button to see the rest). He asked how I heard about the program and said I was on my preferred airline site and was linked to theirs to get magazines. That seemed confusing as he asked how long ago I got the software. A couple minutes later I could not give him answers that fit his check boxes and our conversation ended.

I then tried the airline's number to complete the magazine transaction if the web did not work or a person needed assistance. It was a voice interactive system (I loathe these). It asked some simple questions and I responded and it understood. It authenticated me very easily and quickly by me reading my needed information. I authenticated by telling it my address and it understood (this is a beautiful task given my street name and city). Next it started reading the magazine offerings and said I could interrupt and just tell it what I wanted. I interrupted (this never works with the local phone company for information) and it understood what I wanted. My transaction was complete and in under 5 minutes. I was completely impressed, which happens very rarely.

Mobile Search is Not Interested in Mobile

One of the things that has been bugging me for a while is mobile search. I mostly use Google mobile search on my mobiles for search. It is not the interface, but the results that get me.

Mobile search should return mobile site results. I gave Google a huge clue as to my usage, "I am on a mobile device", which they have yet to find as a helpful part of their algorithm. If I search for information I on my mobile I should be able to get the search results pointing to mobile ready content. If not by default, let me set this as a preference (not that I want to with Google as they have this wonderful way of poorly allowing me to manage my identity (there is no way to manage your own identity on Google).

I would love to have mobile search engine give me mobile sites. Why? Many sites have moved to flooding their pages with rich interfaces (AJAX and Flash) for no value added to the customer. This turns a 25kb or even a (formerly large page) 60kb into a 200kb or even a 450kb page. Much of this added interface is of little value other than it is cute or cool on a desktop, but on a mobile device it make the page and the information on it inaccessible.

Myself and many people I talk with who use mobile search often have not tucked the information we want into our bookmarks or sent it to ourselves for easy access. I know what site had the information I am seeking or what site I would like to have inform me while I have a little downtime away from home or the office.

BBC Knocks Audio Annotating Out of the Park

Tom Coates shows off the BBC's Annotatable Audio Project. Tom gave me a preview early on Saturday and I was ecstatic. You see, what the tool does is provide an interface to annotate and segment audio on the web. Yes, podcasts can be easily segmented and annotated. This has been my biggest complaint with podcasts over the past year, okay since they started getting big (that is big for an early early adopter). I complained to people I knew at Odeo about the problem and they said they were working on it. I mentioned this to podcast enthusiasts at Yahoo! about nine months to a year ago and they said if they did podcasting that would be one of the first things in it as it was a big complaint. Did they? No, they made a product not too indistinguishable from every other product out there? Where is the innovation?.

Why is this Huge

The reason I am so excited about this is voice/audio is not easily scannable, like type. I can not easily skip ahead in a 30 or 45 minute podcasts to find that which I am interested in. Many friends will forward me links to a podcasts stating I have to hear what somebody says. Finding that segment usually means listening to much of the whole podcast.

The other downside is if I hear something stellar in a podcast my mind will mull over that item for a little bit. This means the minute to five minutes that follow in the podcast are lost on me. This is not a problem with written materials as I can skim back through the content and pick-up where my mind drifted (it is usually in these moments of drifting that I find the best solutions to things that have bugging me - the Model of Attraction came out of one of these).

A couple other items of note about this product. It is great interface design as it is interactive helps the person using the product know exactly what they are doing. The second is the segmentation is a great asset. With segmentation I can easily see writing a script to grab items of interest (27 seconds for here and 36 seconds from there, etc.) and having an automated audio stream built for me. Not only do I have a personalized audio stream, but since the originals are annotated and I can keep track of where the information is extracted from I can easily point others to the spot so they (or I) at some later point can go back and listen to more so to get better context (personally I don't think people are against attribution, it is just that we have made it so hard to do so in the past).

Voice and Audio is a Common Problem

The last couple time I have travelled in the USA I have run across people quite similar to me. None of us like voice. We are not particularly fond of the phone, for much the same reasons as I have problems with podcasts. Too much information gets lost. In phone conversations I am often saying, "I am sorry can you repeat that", in part because I did not hear, but the something that was stated just triggered a good though process for me and I missed what came after that moment. (What would be a great application is Tivo for the phone.) I continually am running new ideas and thoughts through what I believe and see how they may change it. It is the examined life - I enjoy living.

So what Tom and his cohorts did was make podcasts and audio more usable. It makes it searchable. One thing that would be a very nice addition is to have those annotating the information each have their own distinct layer. Just like with folksonomies, the broad folksonomy where each individual and each annotation on a distinct element provides a richer understanding and richer layer. (Such things would be really nice in Wikipedia so that I could remove the people who I do not think add any value to entries (in not polite terms - those who I know are wrong and are polluting the value of Wikipedia, which is far too much noise for me on the entries I would love to point to), or conversely to use a "white hat" approach and subscribe to the annotations of people and the distinct tags or terms they use in annotations. I have many people whose opinions and view I value, but on rare occasions it is everything a person has to say.

Filtering information in a world of too much information to keep track of is a necessity. Filtering is a must. It is about time we got here.

Thank you Tom. I hope your new team can innovate as much as you were allowed at the BBC, which has been the most innovative large enterprise going.

Great Travel Bag

One very good thing I found out on this trip to the Bay Area. I love my new travel bag it is a Victornox carry on that is the same size as my (er my wife's) bag I had been using. This bag not only has more room in it (I fit three days of clothes (did not know what I wanted to wear), an extra pair of shoes, too damn many beauty products (but not toothpaste), and a bottle of Vitamin Water), it wheels around wonderfully (it did not tip over or tip on one wheel), and it is the first towing handle that I love. The handle curves so the bag is not only easy to pull, but it never hit my foot. This is a huge pet peeve with luggage with wheels (not that I want to go back to the days with only carrying luggage) they always clip the back of my foot when towing it behind, well until now. The wheels on this are very well placed and large, which mitigates many bag problems I have normally had.

When I get a product that is well designed, particularly one in a class of products that are abysmal or never design quite right, it is a great moment. The difference between this wonderful bag and others are rather small, but details are what separates commodities from great products (this is why I love Apple products and German cars).

Looking around the airport and plane yesterday I saw people battling their bags and I just wanted to tap them on the shoulder and say "just get one of these".

Tomo and Ivan on Ebay to raise funds for the Red Cross

Our friends, Kevin and Tom, have put up an OK/Cancel pencil sketch on Ebay to raise money for the Red Cross Hurricane Katrina Relief Fund. It is Ebay and Tomo & Ivan for good a good cause, you know what to do.

No More Waiting...

I suppose I should note here that the last day at my current job will be October 6, 2005. I am not sure what the next full step will be, but I will be focussing my full attention what I have been passionate about for the past few years. Rather than spending a few hours every evening and weekends on my passions, it will become my full-time job. The details will show themself in the next few weeks and months. I need the time to persue some options and have time to think about and consider others.

For the last couple years I have joked I commute to my day job, but telecommute to my private life. Well, my private life is where most of the Model of Attraction, Personal InfoCloud, Local InfoCloud, and folksonomy work takes place. Pieces of this work make it into the day job, but not enough to keep me excited or engaged. I am really wanting to see more great work and products that easily functions for people across devices, across platforms, and is easy for real people to use and reuse.

The world has been shifting to a "come to me web". We are seeing the easiest way to make this easier for people attract what they want this is to learn what each person has an interest in, as well as what their friends and peers have interests in. This will help the findability of information and media for people, but the real problem is in the re-findability of that same information and media for people so they can have what the want and desire at their finger tips when they want it and need it. We have all of the technology needed to make this happen, but it needs research, quick iterative development, and removing the walls around the resources (information/media, unwarranted device restrictions (American cell companies have created the failure of the missing robust mobile market), and unwarranted software restrictions). Paying attention to people and people's interactions is the real key to getting things right, not trying to beat your competitor (focussing on the wrong goal gets the poor results). Make the products people need that solve problems people have (with out introducing problems) and you will have a winner. People have so many needs and desires and every person is different so one solution will not fit all and we should never make things just one way.

These will be a long few weeks with more small steps for me. There is a lot to get done and to consider in the next few weeks. In this is preparing for speaking and traveling on top of the other needed work to be done to prep for this next step. I will pop back up and fill you in when I know more. but, the count down has begun.

Yahoo! MyWeb Imports Del.icio.us Bookmarks and More Observations

Yesterday's post, MyWeb 2 Grows Up Quickly into a Usable Tool, had part of my answer delivered today by e-mail. Yahoo! had already built a del.icio.us import tool (as well as an Internet Explorer bookmark, Yahoo bookmark, and RSS import tools) to grab your bookmarks and tags out from del.icio.us.

My import went well, um it took four attempts to get all 1,440 of my bookmarks into Yahoo MyWeb 2, but they are all there along with the 20 or so I had stored in MyWeb already. I wish it could have kept the dates from my del.icio.us bookmarks as the time puts those links in context for me with other things I was working on at the time I made the bookmark.

I am not abandoning my del.icio.us bookmarks and will keep feeding it as it is my only easy option at work at the moment. Now I am interested in a JavaScript bookmark that would post to both MyWeb and del.icio.us from the same form. There is community around one's social bookmarks as I know there are people that pull my del.icio.us bookmark feed into their aggregator, just I do that with other's bookmarks. This is part of their being social, yes?

Now I want to play with MyWeb with my 1,459 plus pages in it. As a personal bookmarking tool this will be a good test. I am now also curious with searching with Yahoo! if my own bookmarks will appear on the search page. This would be nice as I found Google somewhat scary when I started seeing my own blog posts showing up in searches I was doing from work. But, I started my blog (nearly five years ago) as a note to self tool, which also happened to be open to everybody else in the world. It is my outboard memory. This is also the reason I started my own personal site nearly 10 years ago, as a link tool so I could keep access to my web links from any web connection I could get. A lot has changed in these nearly 10 years, but so much has stayed the same.

I have a laundry list of interface changes I would love to see in MyWeb that I will be shooting to them that are interface related. I also have many social network improvements for their tool to get more fine grained in their connections between people in the social engine, which may take more than just a few e-mails.

User Experience Design in the Come to Me Web?

A question came up with Rashmi in the week prior to the BayCHI Web 2.0 event that I thought would definitely come up at the panel in the Q&A session, but most of the questions related to the application and technology side of things.

As content can be repurposed in and pulled into various tools with drastically different presentations than the sites they sit within. There seems to be a logical question as to the value of the user experience of the initial site. We are spending a lot of time, effort, and resources building optimal user experience, but with more and more of the content being consumed in interfaces that do not use the user experience should we spend less time and resources on perfecting it?

One answer is no, things are fine the way they are as the people that still consume the information in the traditional web manner (is it too early to call it traditional web manner?) are a narrower audience than the whole of the people consuming the information. The design of the site would have to add value, or provide additional service to continue enticing people back. I have been talking about the Perceptual Receptor in the Model of Attraction for a few years and the sensory components of design, look, and appeal should be targeted to the expected users so it fits their expectations and they are attracted to the content they are seeking in a manner that is appealing to them.

The converse to this is we are spending too much time on the ephemeral in relation to the benefit. With increasing consumption of the information done though RSS/ATOM feed readers and aggregators on the desktop, mobile, or web (as in Bloglines or My Yahoo) interfaces, which nearly all strip the presentational layers and just deliver the straight content with the option for the person to click and get to the site we developed. Information is also pulled together in other aggregators as summaries on various websites and versions e-mailed around. The control of the user experience has drifted away from the initial designer and is in the hands of the tools aggregating (some provide presentational layers from the content owners to show through on the aggregators), or the people consuming the information that choose their own presentation layer or just strip it for other uses.

With content presentations in the hands of the people consuming and not the crafting designer how does branding come through? How does the richer integrated interface we spent months designing, testing, and carefully tweaking? Branding with logos may be easier than the consistent interface we desire as the person consuming the content has a different idea of consistent interface, which is the interface they are consuming all of the information in. People have visual patterns they follow in an application and that interface helps them scan quickly for the information they desire.

Where the content creator puts their content out for aggregation in XML related feeds, they have made a decision at some level that having their content in the hands of more people who want it is more important than a unified user experience. Consumption of the media has a greater impact than fewer people consuming a preferred experience. All of the resources we put into the refined user experience is largely for the user's benefit, or at least that is what we say, but it is also for the business benefit for consistent branding and imprinting. The newer consumption models focus on the person and their getting the information and media they want in the easiest and their preferred manner for that person.

Is there an answer? One single answer, most likely not. But, I personally don't think we and crafting designer have a great say at this point. As tools people use mature, we may get more control, but optimally the person consuming is the one in control as they want to be and should in the "come to me web".

Response to Usability of Feeds

Jeffrey Veen has a wonderful post about the usability of RSS/Atom/feeds on his site. I posted a response that I really want to keep track of here, so it follows...

I think Tom's pointer to the BBC is a fairly good transition to where we are heading. It will take the desktop OS or browser to make it easier. Neither of these are very innovative or quickly adaptive on the Windows side of the world.

Firefox was the first browser (at least that I know of) to handle RSS outside the browser window, but it was still done handled in a side-window of the browser. Safari has taken this to the next step, which is to use a mime-type to connect the RSS feed to the desktop device of preference. But, we are still not where we should be, which is to click on the RSS button on a web page and dump that link into ones preferred reader, which may be an application on the desktop or a web/internet based solution such as Bloglines.

All of this depends on who we test as users. Many times as developers we test in the communities that surround us, which is a skewed sample of the population. If one is in the Bay Area it may be best to go out to Stockton, Modesto, Fresno, or up to the foothills to get a sample of the population that is representative of those less technically adept, who will have very different usage patterns from those we normally test.

When we test with these lesser adept populations it is the one-click solutions that make the most sense. Reading a pop-up takes them beyond their comfort zone or capability. Many have really borked things on their devices/machines by trying to follow directions (be they well or poorly written). Most only trust easy solutions. Many do not update their OS as it is beyond their trust or understanding.

When trends start happening out in the suburbs, exurbs, and beyond the centers of technical adeptness (often major cities) that is when they have tipped. Most often they tip because the solutions are easy and integrated to their technical environment. Take the Apple iPod, it tipped because it is so easy to set up and use. Granted the lack of reading is, at least, an American problem (Japanese are known to sit down with their manuals and read them cover to cover before using their device).

We will get to the point of ease of use for RSS and other feeds in America, but it will take more than just a text pop-up to get us there.