vanderwal.net

Deconstructing for Fun

There are two video gems I have fallen into really liking in the last year Every Frame a Painting and Comedians in Cars Getting Coffee.

Every Frame is a Painting

Every Frame is a Painting tickles the film nerd in me. This takes me straight back to a great class in media criticism by Father Mike Russo in undergrad. We not only learned how to watch film, but how to deconstruct it, which turned into how to make film for many in that class.

Tony Zhou who creates Every Frame is a Painting provides great insight into film direction and cinematography, by breaking down scenes and the make-up of a shot to convey a story through film. Film and its genres as well as directorial influences not only help see film with a new eye of appreciation, but the world beyond film. A lot of interaction design in technology heavily references film and the ability to direct attention and create an enjoyable experience.

Comedians in Cars Getting Coffee

I’ve wasn’t a fan of the Jerry Seinfeld show. I saw a decent amount out of inertia (was watching the show on same channel prior) or it was a lead-in to something I wanted to watch. But, while there were some gems, most was listening to people whine, which lead to that same whining tone coming from myself the following day.

But, Seinfeld’s stand-up was something I had appreciation for and enjoyed. But, he has a web video series with the construct of him driving a historic car to pick-up another comedian to go get coffee. Most of the episodes are 15 to 20 minutes of he and his fellow comedian talking craft and sharing stories.

Much like Every Frame… Comedians in Cars… puts the focus on deconstruction of the craft, background of the artist, and breaking things down. There is often quite a bit of humor, which also helps.

In college and the years when I lived in San Francisco I loved going to stand-up shows. There were a lot of really good comedians working through their craft in SF in the mid–80s to mid–90s. The best times were often at open mic nights where comics would try out new material and often spill out into the parking lot or streets for an hour or few of riffing and stories.

Deconstruction is Essential for Understanding

A lot of undergrad for me seemed to be about not only learning (building a corpus of knowledge), but learning to deconstruct and understand the world and craft around me. Comedy and film (media in general got this treatment) were two of many of the disciplines I learned to breakdown to understand at more atomic levels, so to understand how to build more than capably as well as much better.

Learning the craft of deconstruction through something fun like film and comedy is a great place to start. Warning - this will change how you not only watch and consume things and may change the enjoyment and mindless nature that is desired, but it does give enjoyment on many other levels.

Facebook Timeline is Alzheimer’s Prep Course

I swear Facebook timeline is practice for a serious freaking bout of Alzheimer’s. You read something of interest that is cut off, so you click “… more” and read or watch something that makes you feel marginally more human and connected, you click back or close the pop-up and and they have redecorated, painted the walls (the lovely picture a friend took of a sunset or an odd shaped peanut) isn’t there but something sort of just as interesting is, and the dog you though you had (well the video of a puppy) is gone, and the thing your friend shared you wanted to like is also… POOF!

I swear Facebook is created by people who time travel and the time travel booths are sponsored by some sort of Alzheimer’s Anonymous reject group or something and want to inflict their version on the world as if that can be the new normal.

Broken Decade Precedes It Works Decade

I had long forgotten this Carl Steadman response to Michael Sippy’s “Just One Question - What do you want for Christmas”, but the response from 1997 is fantastic and frames the 1990s as the broken decade. (I’ll wait for you to go read it)

I’m not so sure that Carl’s broken decade got better in the first half of the 2000 decade, but it really started to. We are much farther along now. Our consumer world started to improve quite a bit and slowly business systems and services are slowly improving. The initial part of Carl’s rant focusses on the number of steps to get something going. Once it is working the steps are still clunky.

Carl gets in a great rant about time and how broken it was in the 90s within technology (calendaring and syncing is still a beast and likely to for a bit longer - you understand the problem sets and pain points if you have ever tried to build syncing). With calendaring and its related activities we now have Tempo, which is freakishly close to the next step scenario I used in many of the Come to Me Web presentations and Personal InfoCloud presentations from 2003 through 2007 (I’ve been getting requests to represent them as this is what more and more developers and designers are dealing with today and need to have a better foundation to think through them). There was an internal Yahoo presentation (and follow on day of deep discussions and conversations) with a version of the Personal InfoCloud and Come to me Web flow that is nearly identical to the Tempo app video scenario and ones spelled out in Robert Scoble’s interview with Tempo CEO, which is utterly awesome that it is getting built out some 10 years later (we had the technology and tools to do this in 2004 and beyond).

Carl’s rant gets worn away over time though consumer devices, services, and applications. The refocus on ease of use and particularly the use through mobile, which requires a very different way of thinking and considering things. It thinking through design, the dependancies, and real user needs (all while keeping in mind the attention issues, screen size, networking, and device limitations). The past couple years mobile finally caught on with mainstream users and people doing real work on the mobile and tablets - Box 40% mobile access of files stored there over the last couple years. Many other business vendors have had mobile use rates of their services from mobile over the past two years. When talking to users they opt for mobile solutions over their full enterprise tools as they are much easier to use, which quickly translates into getting more work done. As Bernd Christiansen of Citrix stated in an onstage interview the employee’s most productive part of the day is often the walk from their car to the front door of the office working on their mobile devices.

This world is not fully better and fully easy to use from the days of Carl’s rant, but it is getting better. We still have quite a ways to go.

Skitch Update Includes Evernote Posting

Skitch updated its Mac OS software today and now include a direct posting (or sync in their terminology) to Evernote. This past year Evernote purchased Skitch and its team and brought them into the Evernote fold.

I have been waiting for this posting to Evernote since they were purchased. While I like the Skitch hosted web dashboard and its hosting of one’s own Skitch images it didn’t fully fit into my workflow as easily as Evernote has. Skitch dashboard works well to share images and drafts out with others and provides a nice interface for seeing what is private/secret and what is public.

A World without Steve Jobs

The news of the passing of Steve Jobs came as I turned on my iPad arriving at the BWI airport. It caused a gasp from me. Much of the prior 90 minutes were filled talking with my seat mate about the future of technology and our finding ease in using the tools we have today and their near future incarnations and beyond. The conversation kicked off with a question about iPad and differences between iPad and iPad2.

Today, what really struck as I woke today was not as much on what Steve Jobs inspired and shipped, but what didn't ship. I have had some long discussions with folks from Apple about things that got stuck in the Steve Jobs review and how to potentially get a feature or product beyond that hurdle. The attention to detail was stunning as to what the CEO focussed on and how each thing fit in not only the whole stretch of Apple products, but also all the touch points where people experience Apple. On rare occasion something that has been a bit of a clunker shipped from Apple, but mostly it is shipping great products that are well designed, well engineered, and very well built.

Having a leader understand this whole of the ecosystem of experience and making decisions to remove things that could dent that whole of the experience is essential Steve Jobs. One thing in particular sticks out is Apple not shipping is Flash in the iPhone. At the time many other smartphones included a Flash player in their devices, but it was never a good or passable experience, even when it wasn't locking up the device or crashing it. Jobs and Apple took a lot of heat for this decision, but it was geeks that cared about Flash in phone and those who only understand checkboxes when making device selection that were having the lack of understanding. The lack of Flash in iPhone and other iOS based products is one key to their ease of use and uptime, which lead to high user satisfaction of the devices.

American companies in recent years have been competing on price not quality, and therefore have largely been shipping mediocre products. The financial success of WallMart is founded on getting brands to make a cheaper more mediocre product so people own a brand that once mattered, but the product is deeply lacking in the quality they bought for a low price. The Steve Jobs Apple did not give in to shipping junk, their products may cost more than other devices, but once you add similar components to what Apple didn't cut corners on the price is rather close if not much more for the competing products. Jobs turned Apple around from a company that had become focussed on price and mediocrity and returned it to a company that focussed on "Boom" and quality with forward thinking products. Jobs shifted the focus from following to bringing the future to today with quality.

When we consider Pixar, Tim Berners-Lee inventing the web on Steve Jobs' Next Cube computer, changing the music industry with iTunes and iPod, disruptively moving the mobile phone marketplace, and countless other drastic changes one man and his companies made it is tough not to stop for a moment and be thankful and know we have been blessed with one who dreamed of greatness for the world around him and delivered it though passion and flair.

Now it is our turn not to give into mediocrity and accept the merely acceptable, but measure what we do and bring into our world and lives the greatness that should be there.

The Steve Jobs Difference

Yesterday's news that Steve Jobs resigned from is position as CEO of Apple hit hard. I, like everybody, knew this day would come but Jobs had many times cheated reality by creating a whole new one out of thin air (apparently thin air is made of hard work, insane attention to detail, knowing what the future looks like, hiring great people who can execute from that vision and have equal attention to detail along with knowing the deep underpinnings of everything they touch to to make something great, and not compromising on the way to making something great) and I had selfishly hoped his health and longevity would dance on some of that magic as well.

I was a fan of Apple products in the mid through late 80s when the Mac and MacBooks were the new and inventive darlings and also options I had to use at work. But, it was not until Jobs returned to Apple and the release of Mac OSX that I paid attention closely nor personally cared. In 2001 I was losing my laptop when I left a work project that loaned me one and was a web project built on UNIX that I went looking for a replacement as a personal computer for me. I went with a Titanium PowerBook from Apple because of Mac OSX as it gave me not only the new Mac OS and classic Mac OS to test with, but OSX is built on UNIX (Darwin, which Jobs' created at Next based on BSD) including access to the command line, and it could have a Windows emulator running to use the tools required when dealing with large organizations. All of this was in a less than one inch Titanium encased laptop, with a lovely screen, and battery that could last a flight across the US.

But, something happened I did not see coming, after a few months I was only using Mac OSX. My purchase choice was based on the capability and need to use all the various operating systems, but my use showed I only used one. Mac OSX was a giant change and revelation for me, I no longer was battling the operating system it just worked, I was able to do my job (that does not include keeping my personal computer functioning properly) and things were much easier to use. I noticed the attention to detail and careful design not only in the operating system and Apple software, but also the hardware. My hardware was lasting like no other manufacturer (my last laptop was 4.5 years old before replacing).

It was after purchasing my PowerBook that I started closely paying attention to Steve Jobs keynote presentations. The keynotes were a blast as Jobs seemed as giddy as we were about the newest things (iPod, iMac with extendable screen, iPhone, iPad, etc.) and at the same time deeply proud that Apple (his baby) was shipping yet another product that dared at greatness and changing the way things are done and the way we live our lives. (Josh Bernoff of Forrester counts 5 game changing innovations in technology as well as how these innovations deeply changed the music, film, telephone, internet, and other related industries). There has been no other single person nor company that has had that much impact.

There is No Other Like Jobs

I have long been accused of being an Apple fan boy, but I'm not so sure that I am that as much as I am a fan of nearly perfect execution of ideas that truly lead and are driven by a goal to ship things that are great. This is very much at the heart of what Steve Jobs has done for Apple. It is not only the vision, but he is the one that pays attention to the details and things that are insanely small and even things that can not be seen, but need to be there.

I have had the fortune of chatting with people at Apple in the cafe, being invited to speak to them, and pulled aside at events by a couple groups at Apple to "chat about some things" that lasted a few hours. These glimpses inside left me in greater awe of not only Apple and its very different and secret way of doing things, but of Jobs himself. I heard stories of Jobs product reviews and the level of detail of things he gets to (wire color inside a laptop, the symmetry of left and right invisible to sight laser drilled holes next to the laptop cameras in MacBook Pros - the right for an on light to show through and the left for balance, yes of something you can not see). But, I also had somebody recount a review he was responsible for the product and it didn't meet Jobs's standards and I watched the person physically recount the pain of that dressing down I imagine he got as he asked for suggestions for alternate paths to get it approved. The explanation and constraints around the feature and functionality were really well reasoned and I could see why it didn't ship. But also I was more in awe of Jobs and the realization of the breadth and depth he not only pays attention to, but the detail and quality that he demands. Not only did Jobs lead a company he checked it line by line as it was part of the vision and passion, but also he has the serious depth of understanding to have a company make things that are great.

The Measure of Things

Yes, not everything Apple ships has been perfect nor great and it would be foolish to say that. But, those teams and people do not last long who do not ship greatness. Apple will and has shipped things that are iterations on their way to something else as well as blown up products for a rebuild from square one (Final Cut Pro is in the midst of this) as well as things that are experiments (Apple TV). But, where Apple has and does stand apart is the expectation of greatness of product and having products that ship.

I have had senior executives of many tech companies as well as non-tech companies sit and ask about what I think is the difference between their company and Apple (I find this odd as I never publicly mentioned any interaction with Apple other than customer until this post).

This questioning has repeatedly come from senior management at Microsoft, whom I really like, but hasn't shipped anything great (perhaps other than Xbox) even though they have always had great things in R&D for years. The answer to Microsoft about the difference comes down to expectations and rewards. At Microsoft employees are reviewed on a sales and marketing model where the top third get really good salary increases and good bonuses, the middle third based on reviews get moderate increases and most years some bonus, and the bottom third has to reapply for their job or find another one. What this model of reward does is have nearly every employee game the system to be the white knight at the end of the day (just before review) sweep in with a great solution. The problem with this approach is the systems are so complicated and complex that they are not integrated nor tested well enough (often this needs many months of planning, if not years) to make a seamless solid product. Then I get asked what the Apple model is, which is really simple: All teams are given the task of making a great product and if the product meets expectations and review of the one with the insanely careful eye as well as does well in the marketplace the whole team is rewarded well, if not the team is reconfigured to better meet expectations (rumors of whole teams being dismissed have not publicly confirmed, but that would never surprise me).

Apple works and is set up as a whole to work together in clusters of people focussed with one driving mission. There is an also a culture of "what would Jobs do" that is more than myth and that matching of vision and expectations really extend broadly and deeply. But, the one thing I fear and have seen in the past year or two in Apple products is a slipping of quality and attention to detail in tiny ways. Not having the Steve Jobs with final insane attention to detail and vision review doesn't catch the things that make a deep difference. There is a lot of magic in Steve Jobs that can not be replaced (I strongly believe everybody has a gift that make them special and the world a much better place for having their gift in it, but Jobs has had this in volume like no other).

More Than Product

In 2005 I was moved by one rather short presentation like I had been at no other time and moved to make change. This was Steve Jobs' commencement address at Stanford given after his return to Apple after stepping away to battle cancer. The Jobs 2005 Commencement Address - Stay Hungry. Stay Foolish. was and still is amazing. It was amazing in the craft of it in writing and delivery, but also the message. I grabbed a copy of this a day or two after I heard about it and listened to it nearly every time I travelled (which was a fair amount then). I continued listening to this about once a month for years and need to return to it.

For all of this and more I wish Steve Jobs deep thanks and wish him peace and comfort moving forward. Steve is the embodiment of of the Apple Think Different mindset and we are all better off for it.

Late to Realizing Ovi Maps Does Exactly What I Wish

I been a big fan of Nokia's mapping solution built into its smart phones, Ovi Maps as it provides the best mobile turn by turn directions I've seen on any mobile device. But, this is largely because Nokia owns Navteq, which has long been the leader for on board mapping and driving solutions.

That FINALLY! Moment Reached

While I have been incredibly impressed with the Ovi mapping on my Nokia E72 device and often use the Ovi resources on the web, I hit that finally, somebody got this right moment with Ovi over the weekend. While, many web mapping solutions allow you to save favorites on the web getting those to sync to your mobile device, with your directions has been left out of most of these solutions (I have been complaining to friends at Google, Yahoo, and elsewhere for many years that this is a no-duh next step). Well, it seems Ovi figured this out quite a while back. (I noticed Google Mobile Maps provided this at the end of 2009, but have never been able to get it to work, even on my supported Symbian device.)

The simplicity and ease with with Nokia's Ovi pulls this off is rather stunning. With this aha moment, I feel like I was the last one to see this and sort it out, but in chats with other mobile maps and navigation users, they have been pained waiting for exactly this functionality, as most people it seems will get a location link and add it to their desktop maps (particularly for travel) but that does them little good as they don't take their desktop or open laptop into the car with them, they take their mobile. Understanding context of use is incredibly valuable.

Now may be a good time to check your device's capability, although iPhone does not seem to have this functionality supported by Google maps (surprised?).

The Genius of Design - BBC Series Overview

This past Summer (2010) the BBC (BBC 2) showed a five part documentary series on design, called The Genius of Design (TGoD). This series is similar to Gary Hustwit's Objectified, but TGoD goes much broader and deeper offering a better reflection of the reality of design only seen through that depth. Think of Objectified as a taste sampler of TGoD. There are some people in common between the two whom are interviewed and focussed upon, but life is breathed into architecture, process, visual, industrial, and many more slices of the design world that bring design to life in TGoD. It is a wonderful look at the real nature of design.

The Five Episodes of The Genius of Design

The five episodes are: 1) Ghosts in the Machine; 2) Designs for Living; 3) Blueprints for War; 4) Better Living Through Chemistry; 5) Objects of Desire. The core focus is on the deep consideration and understanding that goes into design. It is this rigor of understanding and working through to final product all based on a core objective. Throughout the five series the focus on a deep understanding the materials deeply, use, impact on the people interacting with what has been designed, and development processes (as well as optimizing them).

Standout Themes

The obsession to understand the materials used and objects being design with depth and breadth is not the only standout theme. Many other themes and take away ideas stood out not only when watching, but also now many months later.

Focus on End Use and People Using Product of Design

One major reoccurring theme throughout is the focus on end use. The the products not only should be pleasing nearly (possibly to the point of being emotive), but they must also be usable, and do what it is intended to do very well. A continual focus on the person using what is designed is one of the central tenets of design and with out this it is something other than design.

Breadth of Design Disciplines and Roles

To the point of design having a focus on the person using what is designed, the breath of roles within design was brought up. Wonderfully, Peter Boersma's T-Model was directly mentioned in when discussing the breadth of expertise with required depth and roles in design that are required to all come together to optimally create a final product that is please and usable for the person who engages with the final product. While watching the whole series the focus on various disciplines and roles is very evident and when listening to the designers talk about their own focus and discipline (all largely falling under the moniker of design) as it relates to final crafting of the final object) it is they all have depth in their own discipline, but understand the materials deeply and the class and required needs for the final product very well.

Every Designer Has A Chair In Them

Another reoccurring thread, that gets depth of focus a few times, is the idea that every designer has a chair in them (this has become a meme in the broad design community from the near instant this was uttered mid-Summer). The chair is emblematic of the need for utility (purpose, comfort, durability, etc.) as well as providing style. A chair that collapses is not well designed. The chair also often has requirements beyond basic sitting, which can include long term comfort, ability to stack and store it, be environmentally friendly, and many more possible variations. This intersection of use, style, material, and production around the chair leads to a lot of the depth of understanding required to get to a final product prototyped, tested, and into production. This depth and breadth that designers put in is often not considered by people outside the design community, but also the depth and rigor involved in design is missed in some disciplines that are tangential to design, but do not consider themselves purely in the design profession.

Process Design and Optimization

Within the Blueprints for War episode the focus of designing the process was often repeated. The episode focussed on Britain in World War II and the need to have mass production of goods needed for the war that worked for their purposes, but there were limitations of materials and time needed to get mass amounts of goods in military personnel’s hands. Streamlining production and simplifying the goods became essential, but as well thinking of solutions seemed like their was expansive production (dummy planes, etc.) and alternate facilities (fake factories) were included in the design mix.

Wishing for More

In all this was a fantastic series for those in and around the design profession, those who intersect with design, and just fans of design.

January 2011 Books Read

My monthly list of books read is something I have had in mind for a long time. I was inspired by Matt Webb's book list which he was doing for a while years back. Not only is the sharing out with others helpful, but it also helps me finish reading a book.

Books read January 2001 with short summaries.

Shibumi: A Novel by Traviathan

A really good thriller set in Japan and Europe. Not only was the story good, but the details and a good cultural view of Japan during World War II. This book caught and held my attention early and I really enjoyed it.

Halting State by Charles Stross

This thriller set slightly in the future where MMORPGs start intertwingling with life. A bank robbery occurs in the game which starts the whole story rolling. The interplay and storyline between virtual games and physical life interwoven with its pervasive digital layers we depend on today is really well done.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur

Business Model Generation is a surprise gem in that I had heard very good things about it and a quick skim of it in a bookstore convinced me to pick it up. But, the design, layout, and thoughtful thinking of how it steps through the model for understanding and thinking through business models is nothing short of stellar. The stuffy, staid, and often broken world of business models got tipped on its ear through design and understanding that makes walking through creation of a business model a sane process, but also leads to rethinking existing models for whole organizations or parts. It is a great way to look to see where software and services can have a positive impact when mapping out an organizations model.

Smart Things: Ubiquitous Computing User Experience Design by Mike Kuniavsky

Smart Things is a fantastic walk through design considerations and methods for information interfaces for and streams from physical products. This book is very well thought out, well written and augmented with examples and very well produced. Not only is this a great book for designers, but for people working through ideation, iterations, and innovations for improving information use in, from, and with the world of things around us.

Nokia to Nip Its Ecosystem?

First off, I admit it I like Nokia and their phones (it may be a bit more than like, actually). But, today's news regarding Nokia further refines development strategy to unify environments for Symbian and MeeGo is troubling, really troubling. Nokia is stating they are moving toward more of an app platform than software. It is a slight nuance in terms, but the app route is building light applications on a platform and not having access to underlying functionality, while software gets to dig deeper and put hooks deeper in the foundations to do what it needs. Simon Judge frames it well in his The End of Symbian for 3rd Party Development.

Killing A Valued Part of the Ecosystem

My love for Nokia is one part of great phone (voice quality is normally great, solidly built, etc.) and the other part is the software third party developers make. Nokia has had a wonderfully open platform for developers to make great software and do inventive things. Many of the cool new things iPhone developers did were done years prior for Nokia phones because it was open and hackable. For a while there was a python kit you could load to hack data and internal phone data, so to build service you wanted. This is nice and good, but my love runs deeper.

When my last Nokia (E61i) died after a few years, its replacement was a Nokia E72. I could have gone to iPhone (I find too many things that really bug me about iPhone to do that and it is still behind functionality I really like in the Nokia). But, the big thing that had me hooked on Nokia were two pieces of 3rd party software. An email application called ProfiMail and a Twitter client called Gravity. Both of these pieces of software are hands down my favorites on any mobile platform (BTW, I loathe the dumbed down Apple mail on iPhone/iPod Touch). But, I also get to use my favorite mobile browser Opera Mobile (in most cases I prefer Opera over Safari on iPhone platform as well). This platform and ecosystem, created the perfect fit for my needs.

Nearly every Nokia user I know (they are hard to find in the US, but most I know are in Europe) all have the same story. It is their favorite 3rd party applications that keep them coming back. Nearly everybody I know loves Gravity and hasn't found another Twitter client they would switch to on any other mobile platform. The Nokia offerings for email and browser are good, but the option to use that best meets your needs is brilliant and always has been, just as the unlocked phone choice rather than a carrier's mangled and crippled offering. If Nokia pulls my ability to choose, then I may choose a phone that doesn't.

Understanding Ecosystems is Important

Many people have trashed Nokia for not having a strong App Store like Apple does for iPhone. Every time I hear this I realize not only do people not understand the smartphone market that has existed for eight years or more prior to iPhone entering the market, but they do not grasp ecosystems. Apple did a smart thing with the App Store for iPhone and it solved a large problem, quality of applications and secondarily created a central place customers could find everything (this really no longer works well as the store doesn't work well at all with the scale it has reached).

While Apple's ecosystem works well, most other mobile platforms had a more distributed ecosystem, where 3rd party developers could build the applications and software, sell it directly from their site or put it in one or many of the mobile application/software stores, like Handango. This ecosystem is distributed hoards of people have been using it and the many applications offered up. When Nokia opened Ovi, which includes an app store with many offerings, many complained it didn't grow and have the mass of applications Apple did. Many applications that are popular for Nokia still are not in Ovi, because a prior ecosystem existed and still exists. That prior ecosystem is central what has made Nokia a solid option.

Most US mobile pundits only started paying attention to mobile when the iPhone arrived. The US has been very very late to the mobile game as a whole and equally good, if not better options for how things are done beyond Apple exist and have existed. I am really hoping this is not the end of one of those much better options (at least for me and many I know).

Social Design for the Enterprise Workshop in Washington, DC Area

I am finally bringing workshop to my home base, the Washington, DC area. I am putting on a my “Social Design for the Enterprise” half-day workshop on the afternoon of July 17th at Viget Labs (register from this prior link).

Yes, it is a Friday in the Summer in Washington, DC area. This is the filter to sort out who really wants to improve what they offer and how successful they want their products and solutions to be.

Past Attendees have Said...

“A few hours and a few hundred dollar saved us tens of thousands, if not well into six figures dollars of value through improving our understanding” (Global insurance company intranet director)

From an in-house workshop…
“We are only an hour in, can we stop? We need to get many more people here to hear this as we have been on the wrong path as an organization” (National consumer service provider)

“Can you let us know when you give this again as we need our [big consulting firm] here, they need to hear that this is the path and focus we need” (Fortune 100 company senior manager for collaboration platforms)

“In the last 15 minutes what you walked us through helped us understand a problem we have had for 2 years and a provided manner to think about it in a way we can finally move forward and solve it” (CEO social tool product company)

Is the Workshop Only for Designers?

No, the workshop is aimed at a broad audience. The focus of the workshop gets beyond the tools’ features and functionality to provide understanding of the other elements that make a giant difference in adoption, use, and value derived by people using and the system owners.

The workshop is for user experience designers (information architects, interaction designers, social interaction designers, etc.), developers, product managers, buyers, implementers, and those with social tools running already running.

Not Only for Enterprise

This workshop with address problems for designing social tools for much better adoption in the enterprise (in-house use in business, government, & non-profit), but web facing social tools.

The Workshop will Address…

Designing for social comfort requires understanding how people interact in a non-mediated environment and what realities that we know from that understanding must we include in our design and development for use and adoption of our digital social tools if we want optimal adoption and use.

• Tools do not need to be constrained by accepting the 1-9-90 myth.
• Understanding the social build order and how to use that to identify gaps that need design solutions
• Social comfort as a key component
• Matrix of Perception to better understanding who the use types are and how deeply the use the tool so to build to their needs and delivering much greater value for them, which leads to improved use and adoption
• Using the for elements for enterprise social tool success (as well as web facing) to better understand where and how to focus understanding gaps and needs for improvement.
• Ways user experience design can be implemented to increase adoption, use, and value
• How social design needs are different from Web 2.0 and what Web 2.0 could improve with this understanding

More info...

For more information and registration to to Viget Lab's Social Design for the Enterprise page.

I look forward to seeing you there.

Catching Up On Personal InfoCloud Blog Posts

Things here are a little quiet as I have been in writing mode as well as pitching new work. I have been blogging work related items over at Personal InfoCloud, but I am likely only going to be posting summaries of those pieces here from now on, rather than the full posts. I am doing this to concentrate work related posts, particularly on a platform that has commenting available. I am still running my own blogging tool here at vanderwal.net I wrote in 2001 and turned off the comments in 2006 after growing tired of dealing comment spam.

The following are recently posted over at Personal InfoCloud

SharePoint 2007: Gateway Drug to Enterprise Social Tools

SharePoint 2007: Gateway Drug to Enterprise Social Tools focusses on the myriad of discussions I have had with clients of mine, potential clients, and others from organizations sharing their views and frustrations with Microsoft SharePoint as a means to bring solid social software into the workplace. This post has been brewing for about two years and is now finally posted.

Optimizing Tagging UI for People & Search

Optimizing Tagging UI for People and Search focuses on the lessons learned and usability research myself and others have done on the various input interfaces for tagging, particularly tagging with using multi-term tags (tags with more than one word). The popular tools have inhibited adoption of tagging with poor tagging interaction design and poor patterns for humans entering tags that make sense to themselves as humans.

LinkedIn: Social Interaction Design Lessons Learned (not to follow)

I have a two part post on LinkedIn's social interaction design. LinkedIn: Social Interaction Design Lessons Learned (not to follow) - 1 of 2 looks at what LinkedIn has done well in the past and had built on top. Many people have expressed the new social interactions on LinkedIn have decreased the value of the service for them.

The second part, LinkedIn: Social Interaction Design Lessons Learned (not to follow) - 2 of 2 looks at the social interaction that has been added to LinkedIn in the last 18 months or so and what lessons have we as users of the service who pay attention to social interaction design have learned. This piece also list ways forward from what is in place currently.

Tale of Two Tunnels: Web 2.0 and Enterprise 2.0

Yesterday I made a few comments in Twitter that prompted a fair amount of questions and requests for more information. The quips I made were about the differences between Web 2.0 (yes, an ambiguous term) and Enterprise 2.0 (equally ambiguous term both for the definition of enterprise and the 2.0 bit). My comments were in response to Bruce Stewart's comment The whole "Enterprise 2.0" schtick is wearing thin, unless you've been monitoring real results. Otherwise you're just pumping technology.. In part I agree, but I am really seeing things still are really early in the emergence cycle and there is still much need for understanding of the social tools and the need for them, as well as how they fit in. There are many that are selling the tools as technologies with great promise. We have seen the magic pill continually pitched and bought through out the history of business tools. (For those new to the game or only been paying attention for the last 15 years, a huge hint, THERE IS NO MAGIC PILL).

Tale of 2 Tunnels

One comment I made yesterday is, "the difference between Web 2.0 and Enterprise 2.0 is like the difference building a tunnel through rock and tunnel under water".

That this is getting at is Web 2.0 takes work to build to get through the earth, but once built it can suffer from imperfections and still work well. The tunnel can crack and crumble a little, but still get used with diminished capacity. We can look at Facebook, which has a rather poor interface and still gets used. Twitter is another example of a Web 2.0 solution that has its structural deficiencies and outages, but it still used as well as still loved (their Fail Whale is on a t-shirt now and a badge of pride worn by loyal users).

The Enterprise 2.0 tunnel is built under water. This takes more engineering understanding, but it also requires more fault testing and assurances. A crack or crumbling of a tool inside an organization is not seen kindly and raises doubts around the viability of the tool. The shear volume of users inside an organization using these tools is orders of magnitude less than in the open consumer web world, but faults are more deadly.

The other important factor is perceived fear of the environment. Fewer people (by pure numbers - as the percentages are likely the same, more on this later) are fearful of tunnels through land, they may not have full faith in them, but they know that they will likely make it safely on all of their journeys. The tunnels under water have greater fears as one little crack can cause flooding and drowning quickly. Fears of use of social tools inside an organization is often quite similar, there may be many that are not fearful, but if you spend time talking to people in organizations not using tools (it is the majority at this point) they are fearful of open sharing as that could lead to trouble. People are not comfortable with the concept as they are foreign to it as they are lacking the conceptual models to let them think through it.

Enterprise 2.0 is not Web 2.0

Another statement yesterday that garnered a lot of feedback was, "Web 2.0 does not work well in enterprise, but the approaches and understandings of Web 2.0 modified for enterprise work really well." The web is not enterprise or smaller organizations for that matter. The open consumer web has different scale and needs than inside organizations and through their firewalls. A small percentage of people using the web can get an account on a tool have have appear to be wildly successful correctly claiming 70 million or 100 million people are or have used their tool. But, even 100 million people is a small percentage of people using the web. Looking at real usage and needs for those tools the numbers are really smaller. Most darlings of the Web 2.0 phase have fewer than 10 million users, which is about 5% of the open consumer web users in the United States. On the web a start-up is seen as successful with 500,000 users after a year or two and is likely to have the capability to be self sufficient at that level too. Granted there are many players in the same market niches on the web and the overall usage for link sharing and recommending for Digg, Mixx, or Reddit is much higher across the sum of these tools than in just one of these tools (obviously).

These percentages of adoption and use inside organizations can make executives nervous that their money is not reaching as many employees as they wish. The percentages that can be similar to the web's percentages of high single digit adoption rates to the teens is seen as something that really needs more thinking and consideration.

Enterprise 2.0 is more than just tools (see my Enterprise Social Tools: Components for Success for better understanding) as it also includes interface/interaction design for ease of use, sociality, and encouragement of use. The two biggest factors that are needed inside an organization that can receive less attention on the web are the sociality and encouragement of use.

Understanding sociality is incredibly important inside an organization as people are used to working in groups (often vertical in their hierarchy) that have been dictated to them for use. When the walls are broken down and people are self-finding others with similar interests and working horizontally and diagonally connecting and sharing with others and consuming the collective flows of information their comfortable walls of understanding are gone. A presentation in Copenhagen at Reboot on Freely Seeping Through the Walls of the Garden focussed just on this issue. This fear inside the enterprise is real. Much of the fear is driven by lacking conceptual models and understanding the value they will derive from using the tools and services. People need to know who the other people are that they are sharing with and what their motivations are (to some degree) before they have comfort in sharing themselves.

Encouraging use is also central to increased adoption inside organizations. Many organizations initial believe that Web 2.0 tools will take off and have great adoption inside an organization. But, this is not a "build it and they will come" scenario, even for the younger workers who are believed to love these tools and services and will not stay in a company that does not have them. The reality is the tools need selling their use, value derived from them, the conceptual models around what they do, and easing fears. Adoption rates grow far beyond the teen percentages in organizations that take time guiding people about the use of the tools and services. Those organizations that take the opportunity to continually sell the value and use for these tools they have in place get much higher adoption and continued engagement with the tools than those who do nothing and see what happens.

Gaps in Enterprise Tools

The last related statement was around the gaps in current and traditional enterprise tools. At the fantastic Jive Enterprise UI Summit in Aspen a few weeks ago there was a lot of discussion about enterprise tools, their UI, and ease of use for employees by the incredible collection of people at the event. One of the things that was shown was a killer path of use through a wide encompassing enterprise toolset that was well designed and presented by SAP's Dan Rosenberg who has done an incredible job of putting user experience and thinking through the needed workflows and uses of enterprise tools at the forefront of enterprise software planning. Given the excellent design and incredible amount of user experience thought that went into the tools behind the SAP toolset in the scenario (one of the best I have seen - functioning or blue sky demoed) there are still gaps. Part of this is identifying of gaps comes from traditional business thinking around formal processes and the tools ensure process adherence. But, the reality is the tools are quite often inflexible (I am not talking about SAP tools, but traditional enterprise tools in general), the cost of time and effort is beyond the gain for individuals to document and annotate all decisions and steps along the way. The hurdles to capture information and share it are often too large for capturing one to 10 quick sentences of information that can be retained for one's own benefit or shared with other where it is relevant.

There is another gap in business around the collective intelligence that is needed, which can lead to collaboration. Most businesses and their tools focus on collaboration and set groups, but at the same time wonder why they do not know what their company knows and knowledge is not all being captured. First there is a difference between collective and collaborative activities and the tools and design around and for those different activities is more than a nuance of semantics it is a huge barrier to capturing, sharing, and learning from information that leads to knowledge if it is not understood well. Enterprise has gone through its phases of knowledge management tools, from forms for capturing information, forums for sharing, and up to enterprise content management systems (ECM) that encompass document management, content management, knowledge management, and information harvesting. But, the gaps still exist.

These existing gaps are around conversations not being captured (the walls of the halls have no memory (well today they do not)) and increasingly the ubiquitous communication channel in organizations, e-mail, is being worked around. Quick decisions are not being documented as it is not enough for a document or worth completing a form. As the iterative processes of development, design, and solution engineering are happening at quicker and smaller increments the intelligence behind the decisions is not being captured or shared. This is largely because of the tools.

As has always been the case large enterprise systems are worked around through the use of smaller and more nimble solutions that augment the existing tools. Even in Dan's incredible demo I saw gaps for these tools. The quick tools that can fill these gaps are blogs, wikis, social bookmarking, tagging, Twitter type sharing, Veodia type video sharing, instant messaging, etc. There are many avenues to quickly capture information and understanding and share it. These tools get out of the way and allow what is in someone's head to get digitized and later structured by the individual themselves or other people whom have had the information shared with them in a community space. This turns into flows through streams that can be put into many contexts and needs as well as reused as needed.

Another point Dan stated at the Enterprise UI Summit that is dead on, is organizations are moving out of the vertical structures and moving to the horizontal. This is having a profound effect on the next generation of business tools and processes. This is also an area for Enterprise 2.0 tools as they easily open up the horizontal and diagonal prospects and tie into it the capability for easily understanding who these newly found people are in an organization through looking at their profiles, which eases their fears around sharing and unfamiliar environments as well as their related tasks.

[Comments are open and moderated at Tale of Two Tunnels: Web 2.0 and Enterprise 2.0 :: Personal InfoCloud]

"Building the social web" Full-day Workshop in Copenhagen on June 30th

Through the wonderful cosponsoring of FatDUX I am going to be putting on a full-day workshop Building the Social Web on June 30th in Copenhagen, Denmark (the event is actually in Osterbro). This is the Monday following Reboot, where I will be presenting.

I am excited about the workshop as it will be including much of my work from the past nine months on setting social foundations for successful services, both on the web and inside organizations on the intranet. The workshop will help those who are considering, planning, or already working on social sites to improve the success of the services by providing frameworks that help evaluating and guiding the social interactions on the services.

Space is limited for this workshop to 15 seats and after its announcement yesterday there are only 10 seats left as of this moment.

Speaking at the International Forum on Enterprise 2.0 Near Milan, Italy

Under a month from now I have the wonderful pleasure of speaking at the International Forum on Enterprise 2.0, this is just outside of Milan in Varese, Italy on June 25, 2008. I am really looking forward to this event as there are many people whom I chat with on Skype with and chat with in other ways about enterprise and the use of social tools inside these organizations. It is a wonderful opportunity to meet them in person and to listen to them live as they present. Already I know many people attending the event from the United Kingdom, Switzerland, Germany, Austria, Spain, and (of course) Italy. If you are in Europe and have interest this should be a great event to get a good overview and talk with others with interest and experience. Oh, did I mention the conference is FREE?

I will be presenting an overview on social bookmarking and folksonomy and the values that come out of these tools, but also the understanding needed to make good early decisions about the way forward.

I look forward to meeting those of you who attend.